Ranbaxy will soon hire 1,500 for sales

The business of drugs is huge in India. Every month there are many new pharmaceutical companies who want to acquire license for drug making. Ranbaxy is among the India's top drug makers. It captures a big chunk of the market share. To expand this business and to reach even to the rural market of India, the company is planning to hire new sales team for its expansion. Ranbaxy Laboratories will hire nearly 1,500 marketing executives to expand its sales team by 50%, to boost it's sales in India.

This recruitment push is among the biggest in the India in recent years. India chief executive officer Yugal Sikri said, "Ranbaxy is looking at new rural markets and deeper penetration in interior markets," said one person who is involved in the hiring. The company plans to hire mostly medical representatives, regional managers and area managers by July to boost sales in the rural markets."

Ranbaxy is globally renowned company and want to be in the top list of India too. Its competitors like Cipla, GlaxoSmithKline and Mankind Pharma owns a bigger sales team as compared to it. So to expand and beat the competitors of the market it requires an efficient and bigger team to cope with. Presently, it has a team of around 3000 sales executives in India and now with the implementation of proposed expansion plan it will be more around 4,500. The company is planning to capture the rural market, so it is planning some aggressive strategies for it.

To be in the top among the list of pharmaceutical companies any company requires a good sales team, because this business is very much dependent on the sales team. Sales team is the core key for the success. As a pharma company you can advertise few drugs or common drugs like cough syrup, tablet for common cough and cold, but you can not advertise the prescribed drugs. So for a better sale of these kinds of drugs you need a good sales team which can convince the doctors, local chemist and hospitals to prescribe you drugs over your rivals.

According to the market trend the pharmaceutical industry is growing with the growth rate of 15% per year in India, which shows a clear indication of constant growth in the sector. This sector gives the assurance of security and growth in the job market.

Source: Manisha Verma (Team Shiksha)

Date: 5th April, 2010

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