IIT Roorkee invites applications for free online course on marketing

Candidates will be able to obtain a certificate for the course by paying a requisite fee of INR 1,000 and by clearing the exam which will be conducted on October 29, 2022. Candidates will get the certificated on the basis of their final score, which includes average assignment score and exam score.

IIT Roorkee invites applications for free online course on marketing

Indian Institute of Technology (IIT) Roorkee is now inviting applications for an 8-week online course called Services Marketing: Integrating People, Technology, Strategy on the NPTEL platform.The course can be pursued by the students pursuing their MBA, MIB or MCom with marketing specialization. 

Candidates will be able to obtain a certificate for the course by paying a requisite fee of INR 1,000 and by clearing the exam which will be conducted on October 29, 2022. Candidates will get the certificated on the basis of their final score, which includes average assignment score and exam score.

The course will be conducted by Zillur Rahman who is a professor at the Department of Management Studies, IIT Roorkee. He has done his BSc (Honours) Mathematics, MBA and PhD from Aligarh Muslim University (AMU) and has more than 20 years of experience in academia. He has also published research papers in reputed international papers including the Journal of Service Marketing, International Journal of Contemporary Hospitality Management, Journal of Cleaner Production, and Telematics and Informatics, among others.

As per the NPTEL website, the course will provide a comprehensive review and analysis of service marketing issues. Some of the topics that will be covered as part of the course includes:

• New perspectives on marketing in the service economy, consumer behavior in the service context
• Consumer behavior in the service context, positioning services in competitive markets, and developing service products
• Developing service products, global marketing of services, distributing services through physical and electronic channels, setting prices and implementing revenue management
• Setting prices and implementing revenue management, promoting services and educating customers
• Managing people for service advantage, managing relationships and building loyalty
• Managing relationships and building loyalty, complaint handling and service recovery, improving service quality and productivity
• Improving service quality and productivity, striving for service leadership, and creating the seamless service firms
• Interested and eligible will have to apply before 22 August on the NPTEL. Those who wish to apply are advised to visit the official website for more information.

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