CRM

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Wrapping Up.

A Customer Relationship Manager in India can earn beyond INR 7 LPA. It is important to note that the salary depends on the CRM tool you master and the organisation that hires you. If you are learning a tool like Salesforce and have a certification, this salary for a similar role can go up to INR 70 LPA. These figures are from AmbitionBox.  

Artificial Intelligence in CRM is being integrated more and more. It can analyse historical data, and that too large quantities of data, to predict trends and identify micro patterns of customer interaction which may be missing in the traditional way of mapping customer journey.  AI also automates processes like presenting data without any manual effort, saving time for teams for other important tasks. 

CRM is not exactly a sales job.  Using CRM tools like Salesforce or any other, you are not focusing on making deals with potential customers, where negotiation plays a big role in terms of sales. Instead, you are connecting the dots from the customer data available on your CRM tool and responsible for providing pointers to sales and marketing teams for improving customer satisfaction. 

Digital marketing and CRM differ in scope and focus, mainly. Digital marketing is a broader practice of utilising all types of channels, from blogs to social media to emails and so on, to promote a brand. CRM tools extract customer data and focus on maintaining relationships with customers. Learning CRM today becomes even more essential when it comes to improving data-driven digital marketing efforts.  

An ERP (Enterprise Resource Planning) software is used in integrating operational processes, from supply chain, finance to HR. On the other hand, a CRM tool is used to obtain customer data that helps two or three core teams in sales, marketing, and customer service.   

CRM or Customer Relationship Management software are integrated into interrelated departments. 

• Sales Teams: CRM software helps in different sales processes, automates tasks, and provides valuable insights into sales performance. 
• Marketing Teams: Targeted marketing campaigns can be done using CRM tools that provide customer data, and that helps in improving campaign effectiveness and ROI.