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Bachelor of Business Administration in Fashion Marketing and Management:
Courses on fashion history and industry trends lay the foundation for an understanding of the business side of the industry, including predicting buyer patterns and forecasting trends by studying marketing and consumer behavior. The curriculum focuses on standard business and marketing concepts to prepare students for the tasks of retailing, merchandising, advertising, buying and managing the financial well-being of a fashion business.
In addition to fashion industry electives, students usually take many of the following courses:
Trend analysis
Fashion retailing
Merchandising principles
Marketing research
Fundamentals of fashion
Popular Career Options
Although a fashion marketing and management BBA may not necessarily lead to a career in fashion design, the U.S. Bureau of Labor Statistics (BLS) noted that individuals with training in fashion design might benefit from a business-related degree, especially those seeking to manage a retail outlet or promote their own brand (www.bls.gov). Graduates could be qualified for careers as:
Marketing managers
Promotions specialists
Media stylists