Mass Communication & Media

Here are some recommended books for MA in Advertising & Public Relations students they can read along with their regular syllabus:

• Crystallizing Public Opinion by Edward Bernays.
• Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday.
• Primer of Public Relations research by Don W. Stacks.
• All Marketers tell stories by Seth Godin.
• The New Rules of Marketing and PR by David Meerman Scott.

No, there's no age limit to pursue MA in Advertising & Public Relations course in India. However, you'll need to fulfil the eligibility criteria set by the institutions. Though it can vary depending on individual colleges' requirements, the basic condition is to have a bachelor's degree in a relevant discipline from a recognised university.

Here are some important documents you should carry during MA in Advertising & Public Relations to avoid any delays:

• A bachelor's degree in a relevant discipline.
• A valid ID Proof (Adhaar, PAN Card, Passport, etc.).
• Migration Certificate.

The basic difference between both is that Mass Communication is a field in which Advertising and Public Relations is a sub-discipline. With Masters in mass communication, you'll have the liberty or freedom to choose any subject such as Film Making, Photography, Cinematography, Advertisement, Public Relations, Animation, etc.

Whereas with Masters in Advertising and Public Relation you'll have to study specifically in the domain of Advertising and PR. This is also applicable in the career opportunities. However, the employment options today are not limited to a specific field, you'll still get to explore various industries.

The scope for Radio is promising, with the industry constantly evolving to adapt to new media platforms. As digital and online radio gain prominence, professionals have the opportunity to extend their reach beyond traditional radio stations. Podcasting and live streaming have become popular avenues for RJs to connect with audiences worldwide. Also, the demand for skilled RJs in regional languages is rising, offering diverse opportunities.

Under the Radio Broadcasting program, you'll learn various aspects of broadcasting, such as how to communicate clearly, produce radio programs, take interviews, and more. Students who wish to be a Radio Jockey in future can pursue these courses.