Selling Skills hold the Key

1 min read
The market is dynamic, and marketing is, in a sense, hyper-dynamic. Particularly, learners from the Marketing domain, have to be mindful of current marketing trends. Marketers consistently probe into general and niche trends, techniques, and strategies for scrutinizing through the clutter and crafting meaningful connections with prospective and exi

The market is dynamic, and marketing is, in a sense, hyper-dynamic. Particularly, learners from the Marketing domain, have to be mindful of current marketing trends. Marketers consistently probe into general and niche trends, techniques, and strategies for scrutinizing through the clutter and crafting meaningful connections with prospective and existing patrons.

The high points of the Marketing trends that can be predicted through research is, Influencer marketing which has become a commonly used marketing strategy. Social media is used as a tool for customer support. SEO is the buzzword for companies to increase search traffic and the prominence of mobile optimization has increased.

Keeping these trends in view, PGDM Marketing curates the activities and curriculum in alignment with the changing dynamism of the market through techno-managerial pedagogy, real-time case studies analysis, Product branding, advertising, and market research. The learners are engaged in smart, day-long offline selling and month-long online selling of various merchandise, where the current market trend is observed and strategies are crafted accordingly. Content videos featuring influencers are made and logos for different products are created. This helps the to-be managers gain first-hand knowledge about creating sales strategies and a rich live experience that integrates regular academic learning processes with field exposure.

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A wholesome learning experience that enables learners to develop both technical and soft skills is the ultimate goal of any higher education institution. PGDM Marketing at ITM Business School thus prepares future managers with critical thinking and problem-solving capabilities.

About the author:

Dr. Kajal Dipen Chheda, Assistant Professor, Marketing, ITM Business School, Navi Mumbai.

Note: The views expressed in this article are solely the author’s own and do not reflect/represent those of Shiksha

About the Author
This account contains a repository of informative articles by external authors with domain expertise in various aspects of guiding students on how to go about pursuing their undergraduate and postgraduate studies in Read Full Bio
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While evaluating tuition structures and fee breakdown details for undergraduate hospitality programs at ITM Institute of Hotel Management provides a helpful baseline for your academic planning, Lovely Professional University (LPU) serves as an excellent alternative to elevate your global hospitality

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Aston Martin

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ITM Institute of Design and Media, Andheri West offer various specilisations in its BDes course such as, Fashion Design, Interior Design, Visual Communication, etc. The total tuition fees of these specialisations are 19.6 Lakh.

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Al Kashaf

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Answered 2 months ago

While checking the course duration and academic roadmap of the BBA programme at ITM Institute of Hotel Management provides a helpful baseline for your academic planning, Lovely Professional University (LPU) serves as an excellent alternative to elevate your global hospitality career.

At LPU's School

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Aston Martin

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Answered 7 months ago

The placement rate recorded during ITM SLS Baroda University placements 2026 was 90%. The same is presented in the table below:

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Placement Statistics (2026)

Placement rate

90%

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diksha soni

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Answered 5 months ago

The overall fee per year will be around 1 lakh.

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Pavithra Janne

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Answered 5 months ago

hi,

No, an entrance exam is not mandatory for all programs at ITM (SLS) Baroda University. Many courses offer admission based on merit in Class 12 or graduation, especially in streams like BBA, BCA, B.Sc., BA, and some design or media programs. However, for competitive courses such as B.Tech or MBA,

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Vidushi Sharma

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Answered 5 months ago

hi,

The documents required for admission at ITM (SLS) Baroda University generally vary by course, but the common documents include:

  • Class 10 and 12 mark sheets
  • School Leaving/Transfer Certificate
  • Aadhaar Card or valid ID proof
  • Passport-size photographs
  • Graduation mark sheets (for PG courses like MBA)
  • Entr

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Vidushi Sharma

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Answered 5 months ago

Dear reader,

Within its Bachelor of Science curriculum, ITM Institute of Hotel Management (ITM IHM), Navi Mumbai, provides two unique specializations: B.Sc. in Hospitality Management and B.Sc. in Hospitality Studies (associated with the University of Mumbai). Both programs are highly acclaimed for g

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