Why should you choose MET Institute of Management for pursuing PGDM Programme

India is racing towards becoming a 5 trillion dollar economy and the key to achieve this lies in the hands of our youth who are incredibly wonderful in their creativity, with immense energy and hunger to grow. I complement each and every young person who has the desire to make an illustrious career by studying Business Management and then create a special place for themselves in this ever-competitive world. Getting the degree of MBA is one thing and studying Business Management is another, I say so because if one looks at MBA degree merely as a passport to good corporate jobs it would be very myopic whereas studying Business Management actually would make a young mind think about the concerns of the world and thereby create a holistic solution for the same to benefit all. That very thing creates innovation and I believe studying Business Management makes you not just a knowledgeable person but more so a better human being of tomorrow.

My approach towards teaching Business Management is with an intention to create a next-generation leader by implanting the seeds of creativity and innovation in that person, getting a good corporate job is simply a by-product of this whole process. However I will take pride in saying that my student has created that awesome business rather than to take pride in saying that my student has got a job, which everyone would get eventually. I teach Marketing Management but my approach is to create a leader of tomorrow who understands the concerns of the world and thereby help him/her to create a model to generate not just a sustainable business but also to help and create sustainable livelihood generation for people around. If you come to MET Institute of Post Graduate Diploma in Management, Mumbai, I will train you to become one such Leader of a sustainable business venture of tomorrow.

At MET PGDM, Mumbai my involvement is not just to teach concepts or definitions, they are anyways available in textbooks or on the internet to learn from, but my objective is to situate my students into practical – application-based learning scenarios to help them indulge in real-life business situations and work out sustainable solutions to grow a business by looking ahead to create profitable Marketing opportunities. Topical Case-studies, Field Study assignments and Research Work are some methods that I use to give practical learning exposure to my marketing students. In addition to core areas of specialisations of Marketing, Finance, Human Relations, Operations and Systems, at MET PGDM, we have introduced the new subject matters of Design Thinking, Business Analytics, Strategic Management, Digital Marketing and e-commerce. In this ever changing world that we live in, businesses have become very dynamic and we have to evolve with time. We have understood the requirements of the modern business world and therefore we at MET PGDM have gone further to create modern sub-specialisations of MarTech, FinTech, EduTech, Healthcare Management, Start-ups and New Enterprise Management as well.

With my 17 years of corporate experience having worked in Unilever, Sojitz, Bajaj and Sahara, I specialize in the area of Strategic Marketing, Brand Management and Integrated Marketing Communication. My super-specialization is in the area of Intellectual Property Management having written 4 books on the subject and with 35 Research papers being published Nationally and Internationally. With my 19 years of Management Teaching experience which started along with my Marketing profession in the industry, I am fortunate to have trained and mentored more than 4000 Business Management professionals so far. All these years till now I have trained not just MBA students but also practising Business Managers from the industry. My strategy to train the sustainable business leader of tomorrow is by imbibing research based learning from the practical world whether it is Strategic Marketing, Brand Management, Product Management, Services Management, Marketing Communication, Digital Business, Digital Marketing or even Sales Management. If you are someone who is curious to learn practical Business Management with an objective to create some awesome marketing opportunities and make this world a better place of tomorrow, I await to meet you at MET, Mumbai with an opportunity to work along and train you to become one such strong business leader of tomorrow.

 About the author

Dr Survashis Sarkar is an Associate Professor Marketing at MET Institute of Post Graduate Diploma in Management

Note: The views expressed in this article are solely author’s own and do not reflect/represent those of Shiksha