BBA in Marketing: Entrance Exams, Syllabus, Scope, Career & Salary

Check scope, skills, and career prospects of a BBA in Marketing. Learn how this in demand program can make way for a good career in brand management, digital marketing and more.

BBA in Marketing

BBA in Marketing: Marketing plays a important role in success of organisation. With growing importance of marketing and strategies, BBA in Marketing has become a popular UG course after 12th. BBA in Marketing offers many career opportunities. Candidates seeking admission to the Bachelor of Business Administration course must fulfil course criteria by appearing for exams or having a score in the qualifying examination.

BBA in Marketing is a three year UG programme offered by various Universities in India. The course covers foundational business principles and marketing strategies that are important for skill development. The specific BBA in Marketing syllabus may vary between colleges and universities. 

What is a BBA in Marketing?

BBA in marketing is an undergraduate program offered by various universities/colleges across India. The programs provide students with business knowledge and marketing skills. BBA in marketing involves digital marketing, consumer behaviour, branding, advertising and market analysis. 

BBA In Marketing Scope

The demand for BBA in Marketing professionals has increased across various sectors. Candidates can choose to take MBA or below mentioned profession. Some of the sectors where demand for Marketing professionals has increased are:

• E commerce and retail
• FMCG
• Healthcare and Pharma
• Banking and Finance

BBA in Marketing Entrance Exams

For BBA in marketing course from top universities, candidates must make sure to fulfill the course criteria. Candidates must appear for below entrance examinations:

• CUET UG
• SET
• IPMAT
• NMIMS NPAT
• MAH BBA CET
• JIPMAT

Also Read: Top BBA Exams You Can Take This Year

BBA In Marketing: Syllabus

BBA in Marketing syllabus varies from Institute to Institute. Candidates can check below to know important fields covered in BBA in Marketing course:

• Principles of Marketing
• Consumer Behaviour
• Marketing Research
• Brand Management
• Advertising Management
• Sales Management
• Digital Marketing
• Business Communication
• Marketing Analytics
• International Marketing

BBA In Marketing: Required Skills

Candidates willing to take admission to BBA in Marketing or are pursuing the course must possess the following skills for successful career options:

BBA In Marketing Skillsets

Analytical Skill:  Candidates must conduct research and analyse market, customers, trends, competition and consumer behaviour. This skill helps in making effective decisions.

Creativity: candidates must develop fresh ideas and create solutions for real market challenges. With changing trends, using marketing strategy for significant growth.

Communication: It is one of important skills that a candidate must have. Candidates must be able to communicate with their team members, customers. Communication helps in attracting customers and audiences.

Technical skills: Other than workplace skills, candidates must have skills like writing, SEO and SEM, CRM and marketing automation, Content Management Systems, and other related skills to have an added advantage while applying for jobs.

Also Read: Top 10 BBA Colleges in India

BBA in Marketing: Career Prospects

With a BBA in Marketing, candidates can take many career options. Some of the common job roles include Marketing manager, product, brand and social media manager. Mentioned roles require an understanding of marketing and the required skills to help in career growth. Know the career options after BBA in marketing and associated roles below:

Brand Manager: As a brand manager, a professional looks promotion and development of a brand. With the help of marketing managers, they reach the audience to increase brand awareness. Brand managers analyse the market behaviour, competitor activities and consumer feedback to achieve goals.

Marketing Manager: Marketing manager is one of the popular options for BBA Marketing graduates. Marketing managers are responsible for Planning, Organising and Directing the marketing activities. Such professionals also analyse budgeting and control of the marketing resources.

Sales Manager: The sales manager helps the team in reaching the sales goals. Sales managers must be aware of the product and services and have problem-solving skills. Such professionals must have communication and negotiation skills to meet the sales target.

Social Media Professional manages the social media account on behalf of the organization or company. Social media managers are in charge of creating and posting interactive content and responding to messages and comments. The growing demand for social media helps in reaching the targeted audience and building reputation.

The Market Research Analyst is responsible for gathering and studying the data to help understand the customer/audience needs. They use methods like surveys, interviews, and polls to collect data effectively. They help the clients understand the customer trends.

Also Read: Not Ready for an MBA? Here Are 10 Alternative Options

BBA in Marketing: Salary Expectations

Salary after a BBA in marketing is satisfactory. Depending on the candidate’s skills and experience, a candidate can become a junior manager or mid level manager. The salary range of BBA in Marketing professionals is between INR 5 lakhs and INR 7 lakhs annually. Considering the experience, package might increase and attractive packages can be offered by companies.

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