Bachelor of Journalism and Mass Communication (B.J.M.C) 

at IIPS Lucknow, Lucknow

The syllabus of Mass Communication and Media courses comprises of both practical and theoretical subjects.

Theoretical subjects cover topics like history of mass media and its impact on society, mass media ethics, role of mass media in democracy, right to respond in a democracy, news as a genre, mass communication as an academic discipline, investigative journalism, etc. These subjects provide the candidates with an in-depth understanding of communication theory and an analytical approach to the development of new media. 

The practical subjects in Mass Media courses focus on imparting specialised skills such as editing techniques, efficient writing, and production-process in different areas of media.

The major subjects taught under the BMM courses include Fundamentals of Mass Communication, Communication Skills, the Sociology of News and Social Movements in India, Principles of Management And Marketing, Creative Writing, Journalism and Public Relations, to name a few. For those who want to work in the media and communication industry, a bachelor's degree in mass media provides many opportunities.

Anyone with any background can choose this stream because it is such a large field. The three-year study, spanning over six semesters, covers topics linked to communication and media outlets like newspapers, radio, and television.