

MICA Ahmedabad FPM Highlights 2027
Mudra Insititute of Communications, Ahmedabad (MICA) offers its flagship doctoral-level fellow programme in Management (FPM) in full-time residential mode. The programme is recognised as equivalent to PhD by AICTE and AIU. Candidates seeking admission to MICA FPM for the 2027 batch can check the course highlights below:
- Selection Criteria: Admission to the FPM programme follows a multi-stage selection process. Candidates must appear for the mandatory MICAT exam, followed by an online screening interview. Shortlisted candidates are then called to the campus for the FPM Written Test (FWT), an Individual Presentation (IP) on their research proposal, and a Personal Interview (PI).
- Specialisations: The programme focuses on interdisciplinary research across key management and communication domains, including Strategic Marketing, Digital Communication, Media & Entertainment, Advertising, Public Relations, Consumer Behaviour, and Data-driven Analytics.
- Eligibility Criteria: Candidates must hold a UGC/AIU/AICTE-approved Master’s degree (or equivalent) in Management, Communications, Humanities, or Social Sciences with a minimum of 60% aggregate marks (or equivalent grade). Candidates must also have completed a 3-year Bachelor’s degree after Class 12. Final-year Master's degree students are eligible to apply provisionally.
- Seats: The FPM is a 4-year full-time programme (2 years of coursework + 2 years of thesis research). Intake capacity is limited and determined annually based on supervisor availability and institutional research capacity. Candidates pay a nominal application fee of INR 500 to apply.
- Fellowship & Financial Assistance: All non-sponsored full-time FPM scholars receive full financial support:
- Fee Waiver: Full tuition fee waiver for the duration of the programme.
- Monthly Fellowship / Stipend: A stipend of INR 38,000 - 45,500 per month for the first two years, which escalates to INR 41,000 - 48,500 per month in the 3rd and 4th years.
- International Immersion: MICA fully funds a 3-month international research programme with global partner universities/ faculty.
Commonly asked questions On Highlights
MICA ( Mudra institute of communication, Ahmedabad ), admission to MICA is typically through competitive exams like XAT/ GMAT/ MICAT/ CAT. After GE (Group exercise), PI (Personal interview) the college will be announced the final merit list, to avoid the large-scale application and selection process. Student can go for direct admission in MICA management quota seat, NRI quota seat, donation seat.
MICA management quota
- Most private colleges have certain seats reserved, these seats known as management quota admission to this management quota seat is construct on the soul decision of college.
MICA donation seats
- are available on the basis of donation amount, the seats are also called donation seat not all the colleges in India provide donation base seats you need to check for each college.
MICA NRI
- NRI stand for non-resident Indians if you are an NRI and wish to pursue BBA, MBA from a private or autonomous college then you can get direct admission through NRI quota
To get admission to MICA Ahmedabad, candidates have to fulfil the basic eligibility criteria as per the course requirements. MICA offers full-time PG-level courses in the stream of Communication and Management. To apply for these courses candidates must pass graduation as the minimum education standard. Further, candidates either need to qualify for any national-level entrance exam or any institute-level entrance test, including MICAT for the respective courses. Further, GE/ GD and PI rounds will be conducted for the final selection of students.
MICA admissions are through a layered filtering process comprising of CAT/ XAT /GMAT performance followed by the performance in MICAT written exam and finally the GE and PI performance. The step 1 of MICA admissions is Psychometric test. This section is a qualifier. followed by the Step 2, which is for the candidates who qualify through Psychometric test, their relative performance on CAT /XAT/ GMAT is considered.
A minimum cutoff of the best of the three scores is considered of CAT /XAT total percentile or GMAT score. The next step is the MICAT exam followed by the GE and PI. However, CAT/ XAT/ GMAT percentile/ scores make up only the 20 per cent of the total weightage of the final composite score.
Yes, candidates seeking admission to PGP (PGDM/ PGDM-C) course at MICA must qualify for MICAT. Based on the MICAT scores along with the scores obtained in national-level entrance exams such as CAT, XAT and GMAT, the institute shortlists candidates for the next round. MICAT is conducted mainly to choose the right candidate for the course. It’s a complete Computer Based Test (CBT) conducted twice a year in two phases. MICAT registration for the academic year 2024-24 has started. Candidates can apply online on the official website.
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MICA FPMMICA Ahmedabad FPM Seats 2027
MICA offers a total sanctioned intake of 8 seats for its flagship four-year, full-time doctoral programme, the Fellow Programme in Management (FPM). Designed for scholars pursuing advanced research in Strategic Marketing and Communication, the programme is fully funded for selected candidates and holds AIU equivalence to a PhD.
Seat Allocation Rules & Policies
- Full Funding & Financial Support: Selected candidates receive a complete tuition fee waiver, a monthly stipend ranging between INR 45,500 and INR 48,500, an annual research contingency grant of INR 25,000 to INR 30,000, and fully funded institutional support for a 3-month international research immersion.
- No Direct Quota: Admission to all 8 seats is strictly merit-based. There is no direct, management, or exam-exempted quota.
Selection Process: MICA seats are allocated based on performance across a three-step evaluation process:
- Performance in the mandatory MICAT exam.
- An online screening interview.
- On-campus evaluation comprising the FPM Written Test (FWT), Individual Presentation (IP), and Personal Interview (PI).
Academic Profile & Work Experience: Weightage is also given to the candidate's academic record (minimum 60% in a recognized Master's degree) and relevant research or professional experience in marketing, media, advertising, or communication.
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MICA
Student Forum
Answered 4 days ago
No. For PGCM-AMC admission, MICA considers graduates from all academic disciplines. What the programme looks for is creative thinking, communication ability and genuine motivation to build a career in creative communications, not a specific undergraduate degree.
A
Contributor-Level 9
Answered 4 days ago
The fees of the one-year programme at MICA in 2026-27 is INR 13.3 lakh, inclusive of tuition, residential charges, internet and computing, library and database access, and medical facilities and Insurance.
A
Contributor-Level 9
Answered 4 days ago
Yes. Candidates need to appear for MICAT to be eligible to secure admissions for PGCM-AMC. MICAT is MICA's own entrance exam, conducted twice a year (typically in December and February). The better score from two MICAT attempts is considered.
A
Contributor-Level 9
Answered 4 days ago
MICA PGCM-AMC is a Post Graduate Certificate Programme, not a degree or Diploma programme. It is designed to provide specialised, industry-oriented learning in Crafting Creative Communication (CCC).
A
Contributor-Level 9
Answered a year ago
The institution had secured 100% placement rate during the placement seasons 2024 and 2023. The placement rate recorded during season 2025 has not been out yet. Check out the complete insights of MICA placements 2023-2025 for PGDM programme listed below:
Particulars | Placement Statistics (2023) | Placement Statistics (2024) | Placement Statistics (2025) |
|---|---|---|---|
the highest Package | INR 36 LPA | INR 35.50 LPA | INR 40.91 LPA |
Average Package | INR 20.09 LPA | INR 19.21 LPA | INR 19.22 LPA |
Median Package | INR 19 LPA | INR 18 LPA | INR 18 LPA |
Students appeared for placements | 173 | 195 | 195 |
Placement Rate | 100% | NA | |
Total Offers | 173 | 196 | 195 |
Total Recruiters | 70+ | 87+ | 92 |
Top Sector | Analytics, BFSI, and Consulting | FMCG | FMCG, FMCD, E-Commerce & Quick Commerce |
M
Contributor-Level 10
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Updated on Sep 24, 2026
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Is a creative background mandatory for PGCM-AMC admission at MICA?