Mystory@Lokesh Bitra: How I selected my course and made my career

2 mins readUpdated on Jan 17, 2017 18:05 IST

Mystory@Lokesh Bitra

I always aspired to become an architect so I studied Bachelor of Architecture. After passing out of college I worked as an architect designing mostly residential and a couple of institutional buildings. Alongside, in the evenings and during my free time, I was helping my friends with design inputs while they were building websites during the dot-com boom in the late 90's. Later I decided to pursue it as a full-time profession. But before making a switch I thought it would be a good idea to pursue academics in the discipline.

Since, I did my graduation from a private engineering college where B Arch was one of the departments, I always had a feeling that I didn’t get the right environment, exposure, and infrastructure facilities of a design/art/creative field. Moreover, the department was newly launched (mine was the 2nd batch). So I was very particular in case of PG that I should go to the best place in the country or abroad. It didn’t take much time for me to figure out that the National Institute of Design (NID) in Ahmedabad is the premium school for design not only in India, it is also well recognised internationally. I looked at their courses and found one course relevant to my field of interest. Though it was tough to get admission in NID as it was the only design school of that kind nationally, I have been lucky and managed to get through.

How I made my career

In my experience, I found architecture as a profession in India a bit frustrating and tough (at least in those days) and lacking professionalism. It’s not the corporate world clients and agencies that an architect had to deal with. Effort versus earnings ratio was extremely low. Moreover, architecture as a career has very limited growth; it is best suited for people who start their own practice. And the success and growth of an architect’s practice/business is less dependent on skill or talent rather it is highly dependent on one’s social circle. As I was working part time on designing websites, I saw it as an unexplored area and a growing discipline, so I made the decision to switch. Though it was tough in the early days, as user experience design was new and in fledgling stage but now-a-days it has become a well-recognised field and gained importance across industries.

About the Author:

Lokesh Bitra is working as SVP UXD at Infoedge.

After completing Bachelors in Architecture, Lokesh went on to pursue PG Design from National Institute of Design (NID), Ahmedabad.

Mystory is a new Shiksha initiative to provide students a unique platform to share their experiences right from college admission to career selection. Here’s your chance to get published on India’s leading education portal. We’ll be happy to publish your story.

 

Write in to us at: mystory@shiksha.com

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Answered a month ago

Yes, NID Ahmedabad offers a BDes course. This course is offered to students who wish to pursue a design course. The level of the programme is undergraduate. Moreover, it runs for a duration of four years. Students who wish to know more can visit the official website of the university.

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Shailja Rawat

Contributor-Level 10

Answered a month ago

To get admission in NID Bangalore you must meet the eligibility criteria of the desired course. Elgible students are then required to appear for the NID Entrance Exam based on which the final selection is done. If selected, you need to pay the admission fees to confirm your seat at the institute.

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Anangsha Aggarwal

Contributor-Level 10

Answered 2 months ago

National Institute of Design released the NID DAT 2026 Applications on September 11, 2025 for B.Des and M.Des programmes. The registration for NID DAT 2026 will be on the official website of NID. Candidates can fill out the application form by registering, filling in information, submitting document

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Sayeba Naushad

Contributor-Level 10

Answered 2 months ago

NID DAT 2026 notifications will be available on the official website of NID at admissions.nid.edu. Official notification of the NID entrance exam is all set to be out by the first week of September 2025. The notifications will be out for UG and PG programmes.

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Sayeba Naushad

Contributor-Level 10

Answered 2 months ago

The NID DAT 2026 notification will provide information about eligibility, application process, fees, exam dates, exam pattern, and selection process. The notification provides details of seat capacity at each NID campus for both B.Des and M.Des. 

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Sayeba Naushad

Contributor-Level 10

Answered 3 months ago

No, it is generally not mandatory to have prior work experience to apply for an M.Des in UI/UX or Communication Design at IITs or NIDs

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pavan kasimkota

Beginner-Level 5

Answered 2 months ago

NID Ahmedabad has a good record of placements. NID Ahmedabad consistently leads in placement outcomes among NID campuses. In 2025, the average package was around ?21.3 LPA and the highest package was around ?30 LPA. The Total offers made were 620.

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Sayeba Naushad

Contributor-Level 10

Answered 2 months ago

Yes, there are placements in NID campuses. NID has separate Placement cells for the placement process. Placement in NID completely depends on the performance of the student during the selection interview. Some of the top recruiters of NID are: 

  • Malabar Gold & Diamonds
  • J.P.Morgan
  • Tcs
  • The Asian Heritage F

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Sayeba Naushad

Contributor-Level 10