Know your specialisation: MBA in Sales & Marketing

One of the most sought after specialisations, MBA in Sales and Marketing is offered in almost every Business School of the country.

Traditionally, MBA in sales & marketing will teach various aspects involved in selling a product – from understanding the dynamics of target audience and the market, product portfolio, decision-making, understanding competitors, revenue stream and formulating strategies to increase sale and brand value of a product.

Today, the reach of a Marketing MBA graduate is immense. Globalisation and e-commerce has opened up new possibilities for marketing managers.

Marketing graduates also shape up the firm’s business and corporate culture.

Course curriculum

MBA in Marketing covers the following aspects:

• Consumer Behaviour
• Marketing Research
• Advertising
• Business and Sales Strategy
• Forecasting
• Business Marketing
• eMarketing / Digital Marketing
• Marketing Technologies and Innovation
• Media Marketing
• Accounts & Economics
• Pricing and Strategising
• Retail
• International Business, Foreign Markets
• Consumer Marketing

Starting salaries

Starting salaries can range from anywhere between Rs 2.5 lakh to Rs 20 lakh per annum (average). Students of top B-Schools earn in the range (average) of Rs 15 – 20 lakh per annum.

Top Recruiters

FMCG, Pharma, Banking and Insurance, Education, Automobile, IT and other industries.

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