IIMs Offering Courses in Digital Marketing: Fees, Eligibility, Duration
IIMs offering courses in Digital Marketing - In the last decade, our lives have been digitized to a large extent. We do most of our tasks through laptops and smartphones. Today, an average person spends about four hours on social media daily. The ever increasing dependence on social media and the internet for consumption and purchases has led businesses to move to digital platforms. Thus, the rise of digital marketing - a form of marketing in which a seller meets/approaches his prospective buyer online, through various digital tools. A major reason behind the rapid rise of digital marketing is that it is fast and cheap. Digital marketing includes all kinds of marketing done online, including ads, blogs, features, vlogs, celebrity endorsements, promotion through social media tools, etc.
Given the rapid rise of digital marketing, many MBA institutes including the IIMs have begun to offer full-time, part-time and certificate courses in this field. In this article, we have listed all the IIMs which offer digital marketing courses, but first know the types of digital marketing.
- Types of Digital Marketing
- List of IIMs Offering Digital Marketing Courses
- IIM Bangalore: Advanced Digital Marketing (ADM)
Types of Digital Marketing
Search Engine Optimization: Search Engine Optimization (SEO) refers to gaining web traffic through search engine tools. The main aim here is to rank higher on the Google search list; meaning the link to your website appears higher than your competitors’ when a user searches on Google using a keyword.
Pay Per Click Advertising: Pay Per Click Advertising or PPC is almost same as SEO i. e. driving web traffic to own website but it involves money. A company pays to be ranked higher on search and for a long time. It also includes paying agencies for search engine ads, ads on social media websites, banners, sponsored content on other websites and other such tools.
Public Relations: Public Relations (PR) not a typical digital marketing method, but it is going in that direction fast. PR can help gain good results as it is all about exposure. The more your website/product is talked about the more reputation it will gain. PR can play an important role in creating a buzz online.
Social Media Marketing: Social Media Marketing involves attracting new customers and retaining current customers by the means of social media. It involves connecting with them directly on Facebook, Twitter, Snapchat, Pinterest, etc. constantly attending to their queries, and sharing information about deals, discounts, contest, new services and events.
Content Marketing: SEO, PR and Social Media Marketing together refer to content marketing. Content marketing is the most important part of digital marketing, only good content can bring good web traffic. The only rule of content marketing is that the content/blog/feature/must be helpful to potential customers. It must attract the customers and be relevant; be it a blog, video, tweet or podcast.
Affiliate Marketing: Affiliate Marketing refers to marketing done by others on your behalf for a agreed upon fee. Affiliates can be bloggers or influential figures of the industry who help in attracting more customers and get paid commission in return.
Viral Marketing: Viral Marketing as the name suggests, involves making your website or product the topic of discussion on social media and elsewhere. It involves combining content marketing, PR, SEO, social media marketing, affiliate marketing and all other forms of marketing.
Influencer Marketing: Influencer marketing is somewhat similar to hiring a celebrity to endorse a product. It refers to attracting more customers through someone who has great influence in that particular industry or has huge following.
Online/Digital/Website Marketing: An amalgamation of all the above is online/digital/website marketing. Many digital marketing agencies have come up to take care of this part of the business.
In India, digital marketing is fast catching up and there’s huge demand for professionals trained in this aspect of marketing.
Many institutes like IMRI, TISS, Indian School of Business, AIMA, Great Lakes Institute of Management-Chennai, Manipal University, Digital Marketing Training Institute-Mumbai, Delhi School of Internet Marketing-Kolkata and private agencies like NIIT, TalentEdge, DigtalVidya, Simplilearn offer long term and short term courses in digital marketing.
List of IIMs Offering Digital Marketing Courses
IIM Bangalore offers several PG and doctoral-level programmes in the field of Management, such as PGP, PGP-BA, E-PGP, PGPEM, PGPPM and PhD to the students. Apart from all these courses, IIMA offers NS Ramaswamy Pre-doctoral Fellowship (NSR Pre-doc) and Mahatma Gandhi National Fellowship of one-year duration to the students. A list of all IIM_B courses is as follows:
- MBA
- MBA in Business Analytics
- EPGP
- PGPEM
- PGPPM
- PhD
- Certificate in N.S. Ramaswamy Pre-doctoral Fellowship
- Certificate in Mahatma Gandhi National Fellowship
IIM Ahmedabad: Open Programme: Digital and Social Media Marketing
Among the top Open Programmes offered by IIM Ahmedabad, Digital and Social Media Marketing is one the most popular ones. The four-day programme helps the participants in understanding the consumer behaviour and find new ways to reduce marketing costs by using social media. It includes, content marketing, social media advertising and search engine optimization.
Programme Fee: INR 1. 8 lakh + GST
Yes, IIM Calcutta offers a two-year residential MBA course in a full-time mode. The selection criteria for this course involve CAT registration, shortlisting based on CAT score, personal interview, writing ability test, points awarded for academic diversity at bachelor's or master's level, and work experience. Moreover, the institute also offers a two-year postgraduate Diploma in business analytics (PGDBA) course. It is a residential course. Candidates seeking admission to this course have to appear for the PGDBA entrance test.
IIM Lucknow offer MBA/ PGP courses in different specialisations. The duration of these programmes is two years. Candidates are selected for admission based on CAT scores. Mentioned below are the available courses:
- PGP
- PGP in Agribusiness Management
- PGP in Sustainable Management
- Blended MBA (bMBA)
IIM Amritsar offers a five-year Integrated programme in Management or IPM leading to MBA. Students in the course get an option to exit the course in three-years with a Bachelor of Science in Quantitative Finance and Economics degree. Students are shortlisted for IPM based on their IPMAT scores. Selected candidates have to further pass a personal interview round for admission.
Digital Marketing: Business Models, Processes and Technologies
This a 4-5 month programme, that helps marketing professionals develop digital marketing skills, essential to current context. The course is designed to impart training and learning of how to integrate and use digital marketing with offline marketing and other strategies to achieve business goals.
Programme fee: INR 3. 5 lakh +GST
IIM Calcutta: Digital and AI-Driven Marketing (DigiAIM)
Digital and AI-Driven Marketing (DigiAIM): A six-month programme DigiAIM by IIM Calcutta aims to equip participants with theoretical insights and practical skills to master AI-driven marketing and digital landscape. The programme delves into Search Engine Marketing, examining how AI is reshaping search algorithms and consumer behavior. The participants will learn how to adapt and cater to changed behavior and create search friendly content for AI-dominated internet search ecosystem.
Programme fee: INR 2.9 lakh +GST
IIM Indore: MDP – Digital Marketing
The IIM Indore offers several short term management development programmes including social media analytics, business data analytics, supply chain analytics, project management, strategic planning, managerial effectiveness and digital marketing. The three-day digital marketing course includes training in digital marketing strategy & operations, advertising & public relations and email, social media & search engine optimization.
Programme Fee: INR 42,000 (+ GST)
Executive Programme in Digital Marketing
This 18-week online programme is a comprehensive course in digital marketing wherein marketing professionals get to learn how to cater to the changed market and marketing platforms. IIM Indore’s Executive Programme in Digital Marketing provides insights into impact of digital media and consumer expectation, how to develop marketing strategy for the internet and leverage new technologies to personalize services, understand and measure performance.
Programme fee: INR 1.5 lakh +GST
IIM Kashipur: Executive Certified Program in Digital Marketing (ECPDM)
IIM Kashipur offers ECPDM, in collaboration with Talentedge. The program is aimed at providing the candidates skills and knowledge to understand emerging practices in the field of digital marketing. The primary method of instruction is through live lectures that will be delivered online or classrooms (weekend schedule). The lectures will be delivered by eminent faculty from IIM Kashipur. The program includes class exercises, presentations, take-home exercises, simulation and case studies.
Programme Fee: INR 70,000 + GST (payable in instalments)
IIM Bangalore: Advanced Digital Marketing (ADM)
IIM Bangalore offers Advanced Digital Marketing course which is a 2-day programme conducted on campus. This programme is essentially for professionals already functioning in the domain. The programme is most suitable for mid-level and senior digital marketing managers and entrepreneurs.
Programme Fee: INR 1.4 lakh + GST
IIM Mumbai: Certificate Programme in Digital Marketing and Analytics
This six month programme by IIM Mumbai aims to train a professional in digital marketing strategies and industry relevant tools. The participant will learn and develop skills in data driven decision making, marketing analytics, A/B testing and ROI calculation of the campaign. Will also learn tools like Google Analytics, ChatGPT, and Tableau a well as AI integration into content creation, SEO optimization, etc.
Programme fee: INR 70, 000 +GST
IIM Amritsar: Executive Certificate Program in Digital Marketing & Analytics
The four-month online programme by IIM Amritsar aims to equip participants with key learnings about digital marketing and data analytics to make more informed business decisions. Enhance and continuous customer engagement in today’s digital arena is the key to business. This course empowers participants to use technology to understand the role of technology in customer acquisition and retention.
Programme fee: INR 60, 000 +GST
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All the courses offered by IIM Ahmedabad are career-oriented. However, every program offered at IIMA has different objective. The PGP program of IIM Ahmedabad is the flagship program, which purely suits students who want to build their career in Core Management. Further, the PGP FABM program will suit students who want to build their career in the field of Agriculture. The PGPX program is meant for students with work experience.
The key highlights of IIM Ahmedabad placements over the past three years for PGP, PGP FABM and PGPX programs are presented below:
Particulars
PGP Placement Statistics (2021)
PGP Placement Statistics (2022)
PGP Placement Statistics (2023)
Highest package
INR 55 LPA
INR 61.48 LPA
INR 146 LPA
Average package
INR 27.54 LPA
INR 32.79 LPA
INR 34.45 LPA
Median package
INR 27.6 LPA
INR 31.49 LPA
INR 31.58 LPA
Lowest package
INR 11 LPA
INR 17.5 LPA
INR 18.05 LPA
Roles offered
170
220
280
Offers accepted
374
382
385
Students placed
374
382
385
Students opted out
14
3
4
Companies visited
131
190
188
Particulars
PGP FABM Placement Statistics (2021)
PGP FABM Placement Statistics (2022)
PGP FABM Placement Statistics (2023)
Highest package
INR 27.82 LPA
INR 33.83 LPA
INR 33.39 LPA
Average package
INR 17.79 LPA
INR 21.49 LPA
INR 20.11 LPA
Median package
INR 16.84 LPA
INR 20 LPA
INR 20 LPA
Lowest package
INR 12 LPA
INR 12.85 LPA
INR 14.97 LPA
Companies visited
30
56
32
Offers accepted / Students placed
44
47
46
Eligible students
45
48
47
Students opted out
1
1
1
Students not placed
0
0
0
Particulars
PGPX Placement Statistics (2023)
PGPX Placement Statistics (2024)
PGPX Placement Statistics (2025)
Highest package
INR 108 LPA
INR 54.8 LPA
Average package
INR 35.68 LPA
INR 36.41 LPA
Median package
INR 33.05 LPA
INR 35 LPA
Lowest package
INR 18 LPA
INR 21.46 LPA
Offers made
178
150
Offers accepted
128
121