IIMs Offering Courses in Digital Marketing: Fees, Eligibility, Duration

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Updated on Jun 23, 2025 17:35 IST

Digital Marketing has gained quite a significance in the marketing arena in the last few years. With customers increasingly moving to online shopping platforms, it has become necessary for marketers to know how to engage customers in the digital ecosystem. Many MBA institutes in India including the IIMs, offer digital marketing courses (short term as well as long term to equip marketing professionals with latest digital marketing tools and training. Take a look at digital marketing courses offered by IIMs.

IIMs offering courses in Digital Marketing - In the last decade, our lives have been digitized to a large extent. We do most of our tasks through laptops and smartphones. Today, an average person spends about four hours on social media daily. The ever increasing dependence on social media and the internet for consumption and purchases has led businesses to move to digital platforms. Thus, the rise of digital marketing - a form of marketing in which a seller meets/approaches his prospective buyer online, through various digital tools. A major reason behind the rapid rise of digital marketing is that it is fast and cheap. Digital marketing includes all kinds of marketing done online, including ads, blogs, features, vlogs, celebrity endorsements, promotion through social media tools, etc.

Given the rapid rise of digital marketing, many MBA institutes including the IIMs have begun to offer full-time, part-time and certificate courses in this field. In this article, we have listed all the IIMs which offer digital marketing courses, but first know the types of digital marketing.

Table of content

Types of Digital Marketing
List of IIMs Offering Digital Marketing Courses
IIM Bangalore: Advanced Digital Marketing (ADM)

Types of Digital Marketing

Search Engine Optimization: Search Engine Optimization (SEO) refers to gaining web traffic through search engine tools. The main aim here is to rank higher on the Google search list; meaning the link to your website appears higher than your competitors’ when a user searches on Google using a keyword.

Pay Per Click Advertising: Pay Per Click Advertising or PPC is almost same as SEO i. e. driving web traffic to own website but it involves money. A company pays to be ranked higher on search and for a long time. It also includes paying agencies for search engine ads, ads on social media websites, banners, sponsored content on other websites and other such tools.

Public Relations: Public Relations (PR) not a typical digital marketing method, but it is going in that direction fast. PR can help gain good results as it is all about exposure. The more your website/product is talked about the more reputation it will gain. PR can play an important role in creating a buzz online.

Social Media Marketing: Social Media Marketing involves attracting new customers and retaining current customers by the means of social media. It involves connecting with them directly on Facebook, Twitter, Snapchat, Pinterest, etc. constantly attending to their queries, and sharing information about deals, discounts, contest, new services and events.

Content Marketing: SEO, PR and Social Media Marketing together refer to content marketing. Content marketing is the most important part of digital marketing, only good content can bring good web traffic. The only rule of content marketing is that the content/blog/feature/must be helpful to potential customers. It must attract the customers and be relevant; be it a blog, video, tweet or podcast.

Affiliate Marketing: Affiliate Marketing refers to marketing done by others on your behalf for a agreed upon fee. Affiliates can be bloggers or influential figures of the industry who help in attracting more customers and get paid commission in return.

Viral Marketing: Viral Marketing as the name suggests, involves making your website or product the topic of discussion on social media and elsewhere. It involves combining content marketing, PR, SEO, social media marketing, affiliate marketing and all other forms of marketing.

Influencer Marketing: Influencer marketing is somewhat similar to hiring a celebrity to endorse a product. It refers to attracting more customers through someone who has great influence in that particular industry or has huge following.

Online/Digital/Website Marketing: An amalgamation of all the above is online/digital/website marketing. Many digital marketing agencies have come up to take care of this part of the business.

In India, digital marketing is fast catching up and there’s huge demand for professionals trained in this aspect of marketing.

Many institutes like IMRI, TISS, Indian School of Business, AIMA, Great Lakes Institute of Management-Chennai, Manipal University, Digital Marketing Training Institute-Mumbai, Delhi School of Internet Marketing-Kolkata and private agencies like NIIT, TalentEdge, DigtalVidya, Simplilearn offer long term and short term courses in digital marketing.

List of IIMs Offering Digital Marketing Courses

Q: Which course should I choose at IIM Ahmedabad for best career option?

All the courses offered by IIM Ahmedabad are career-oriented. However, every program offered at IIMA has different objective. The PGP program of IIM Ahmedabad is the flagship program, which purely suits students who want to build their career in Core Management. Further, the PGP FABM program will suit students who want to build their career in the field of Agriculture. The PGPX program is meant for students with work experience.

The key highlights of IIM Ahmedabad placements over the past three years for PGP, PGP FABM and PGPX programs are presented below:

Particulars	PGP Placement Statistics (2021)	PGP Placement Statistics (2022)	PGP Placement Statistics (2023)
Highest package	INR 55 LPA	INR 61.48 LPA	INR 146 LPA
Average package	INR 27.54 LPA	INR 32.79 LPA	INR 34.45 LPA
Median package	INR 27.6 LPA	INR 31.49 LPA	INR 31.58 LPA
Lowest package	INR 11 LPA	INR 17.5 LPA	INR 18.05 LPA
Roles offered	170	220	280
Offers accepted	374	382	385
Students placed	374	382	385
Students opted out	14	3	4
Companies visited	131	190	188
Particulars	PGP FABM Placement Statistics (2021)	PGP FABM Placement Statistics (2022)	PGP FABM Placement Statistics (2023)
Highest package	INR 27.82 LPA	INR 33.83 LPA	INR 33.39 LPA
Average package	INR 17.79 LPA	INR 21.49 LPA	INR 20.11 LPA
Median package	INR 16.84 LPA	INR 20 LPA	INR 20 LPA
Lowest package	INR 12 LPA	INR 12.85 LPA	INR 14.97 LPA
Companies visited	30	56	32
Offers accepted / Students placed	44	47	46
Eligible students	45	48	47
Students opted out	1	1	1
Students not placed	0	0	0
Particulars	PGPX Placement Statistics (2022)	PGPX Placement Statistics (2023)	PGPX Placement Statistics (2024)
Highest package	INR 75.2 LPA	INR 108 LPA	INR 54.8 LPA
Average package	INR 38.64 LPA	INR 35.68 LPA	INR 36.41 LPA
Median package	INR 36.25 LPA	INR 33.05 LPA	INR 35 LPA
Lowest package	INR 25.5 LPA	INR 18 LPA	INR 21.46 LPA
Offers made	172	178	150
Offers accepted	119	128	121

Q: Does IIM Calcutta offer Executive MBA?

Yes, IIM Calcutta offer one-year residential Executive MBA in a full-time mode. Candidates who meet the eligibility requirements can apply. Applicants must have a valid GMAT score to get selected. IIM Kolkata MBA Ex course fulfils the criteria to be considered as MBA as per the global rankings viz Financial Times. The admission process involves online registration, shortlisting of students based on GMAT score and academic performance along with other criteria, and finally the personal interview round.

Furthermore, the institute also offer postgraduate programme for executives for visionary leadership in manufacturing.

Q: What are the courses offered by MBA at IIM Mumbai?

There are two courses offered by MBA at IIM Mumbai, Post Graduate Diploma in Industrial Management (PGDIM) and PGDM at Sustainability Management, the course details are mentioned below:

Course	Accepted Exams	Seat Intake
Post Graduate Diploma in Industrial Management (PGDIM)	CAT	300
PGDM at Sustainability Management	CAT	38

IIM Ahmedabad: Open Programme: Digital and Social Media Marketing

Among the top Open Programmes offered by IIM Ahmedabad, Digital and Social Media Marketing is one the most popular ones. The four-day programme helps the participants in understanding the consumer behaviour and find new ways to reduce marketing costs by using social media. It includes, content marketing, social media advertising and search engine optimization.

Programme Fee: INR 1. 8 lakh + GST

Q: In which specialisations is MBA offered at IIM Lucknow?

Indian Institute of Management, Lucknow offer PGP/MBA programmes across different specialisations. Duration of these courses range from 16 months to two-years. The offered courses are mentioned in the following table:

IIM Lucknow PGP/MBA Courses
General/PGP	Agri-business Management	Sustainable Management
MBA in Entreprenurship & Innovation	-	-

Q: How many specialisations for the MBA programme are offered at IIM Kashipur?

IIM Kashipur offers a two-year full-time MBA programme. IIM Kashipur provides an MBA programme across two specialisations:

MBA (General): MBA (General) is the flagship programme of IIM Kashipur. IIM Kashipur MBA is a two-year full-time MBA programme. IIM Kashipur inducts candidates based on a valid score in the CAT exam. Candidates based on their CAT score will be shortlisted for the Personal Interview (PI) round. Those candidates who qualify for the PI round will be finally selected for admission to the MBA programme.

MBA (Analytics): MBA (Analytics) is a two-year and fully residential programme at IIM Kashipur. The MBA (Analytics) programme offered at IIM Kashipur is a mix of managerial and analytical subjects. The MBA (Analytics) programme enables students to perform complex data analysis for better decision-making. IIM Kashipur accepts admission for MBA (Analytics) courses based on valid scores in CAT or GMAT.

Q: Which courses are offered at IIM Mumbai?

IIM Mumbai offers various courses, namely Post Graduate Diploma in Industrial Engineering (PGDIE), Post Graduate Diploma in Industrial Management (PGDIM) and Post Graduate Diploma in Sustainability Management (PGDSM), Post-Graduate Program for Executives for Visionary Leadership for Manufacturing (PGPEX-VLFM) and Fellow programme. Apart from this, the institute also offers certificate and global certificate programmes to its students.

Q: What are the courses that IIM Calcutta offers?

Indian Institute of Management Calcutta offers a two-year PGP (also referred to as MBA) as its flagship programme. Apart from this, the institute offers MBAEx, PGPEx-VLM, PGDBA and DPM programmes at the PG and doctoral levels. In addition to this, the institute also offers several long-duration online certificate programmes on a situational basis. Admission to most of the courses is mainly entrance-based.

Q: Which course should I choose at IIM Bangalore for the best career option?

The top courses offered by IIM Bangalore include PGP, PGPBA and EPGP programs. PGP and PGPBA programs are meant for Graduates with zero work experience whereas EPGP program is for students with work experience. In terms of placements, both the programs, PGP and EPGP offer good placements. Now, it is up to the students to see for themselves which program suits them best.

The key highlights of IIMB placements 2025 as compared with previous two years are presented below:

Particulars	PGP and PGPBA Placement Statistics (2023)	PGP and PGPBA Placement Statistics (2024)	PGP and PGPBA Placement Statistics (2025)
Average package	INR 35.31 LPA	INR 35.92 LPA	INR 34.88 LPA
Median package	INR 33 LPA	INR 32.5 LPA	INR 32.61 LPA
Offers made	606	572	660
Companies visited	164	163	177
PPOs made / accepted	291 / 209	247 / 203	263 / 208
Lateral placement offers made / accepted	94 / 82	83 / 71	100 / 89
International offers	14	29	22
Students opting out of placement	NA	1	7
Total students	512	517	602
Particulars	EPGP Placement Statistics (2023)	EPGP Placement Statistics (2024)	EPGP Placement Statistics (2025)
Average package	INR 33.07 LPA	INR 34.33 LPA	INR 35.5 LPA
Median package	INR 32.21 LPA	INR 33 LPA	INR 33.1 LPA
Companies visited	27	29	31
Offers made	70	70	72
Total students	75	75	82
Students opted out	2	2	3

Digital Marketing: Business Models, Processes and Technologies

This a 4-5 month programme, that helps marketing professionals develop digital marketing skills, essential to current context. The course is designed to impart training and learning of how to integrate and use digital marketing with offline marketing and other strategies to achieve business goals.

Programme fee: INR 3. 5 lakh +GST

IIM Calcutta: Digital and AI-Driven Marketing (DigiAIM)

Digital and AI-Driven Marketing (DigiAIM): A six-month programme DigiAIM by IIM Calcutta aims to equip participants with theoretical insights and practical skills to master AI-driven marketing and digital landscape. The programme delves into Search Engine Marketing, examining how AI is reshaping search algorithms and consumer behavior. The participants will learn how to adapt and cater to changed behavior and create search friendly content for AI-dominated internet search ecosystem.

Programme fee: INR 2.9 lakh +GST

IIM Indore: MDP – Digital Marketing

The IIM Indore offers several short term management development programmes including social media analytics, business data analytics, supply chain analytics, project management, strategic planning, managerial effectiveness and digital marketing. The three-day digital marketing course includes training in digital marketing strategy & operations, advertising & public relations and email, social media & search engine optimization.

Programme Fee: INR 42,000 (+ GST)

Executive Programme in Digital Marketing

This 18-week online programme is a comprehensive course in digital marketing wherein marketing professionals get to learn how to cater to the changed market and marketing platforms. IIM Indore’s Executive Programme in Digital Marketing provides insights into impact of digital media and consumer expectation, how to develop marketing strategy for the internet and leverage new technologies to personalize services, understand and measure performance.

Programme fee: INR 1.5 lakh +GST

IIM Kashipur: Executive Certified Program in Digital Marketing (ECPDM)

IIM Kashipur offers ECPDM, in collaboration with Talentedge. The program is aimed at providing the candidates skills and knowledge to understand emerging practices in the field of digital marketing. The primary method of instruction is through live lectures that will be delivered online or classrooms (weekend schedule). The lectures will be delivered by eminent faculty from IIM Kashipur. The program includes class exercises, presentations, take-home exercises, simulation and case studies.

Programme Fee: INR 70,000 + GST (payable in instalments)

IIM Bangalore: Advanced Digital Marketing (ADM)

IIM Bangalore offers Advanced Digital Marketing course which is a 2-day programme conducted on campus. This programme is essentially for professionals already functioning in the domain. The programme is most suitable for mid-level and senior digital marketing managers and entrepreneurs.

Programme Fee: INR 1.4 lakh + GST

IIM Mumbai: Certificate Programme in Digital Marketing and Analytics

This six month programme by IIM Mumbai aims to train a professional in digital marketing strategies and industry relevant tools. The participant will learn and develop skills in data driven decision making, marketing analytics, A/B testing and ROI calculation of the campaign. Will also learn tools like Google Analytics, ChatGPT, and Tableau a well as AI integration into content creation, SEO optimization, etc.

Programme fee: INR 70, 000 +GST

IIM Amritsar: Executive Certificate Program in Digital Marketing & Analytics

The four-month online programme by IIM Amritsar aims to equip participants with key learnings about digital marketing and data analytics to make more informed business decisions. Enhance and continuous customer engagement in today’s digital arena is the key to business. This course empowers participants to use technology to understand the role of technology in customer acquisition and retention.

Programme fee: INR 60, 000 +GST

Check CAT Cut offs and predict calls from IIMs and other Top MBA Colleges, whether your CAT score is 70 percentile, 80 percentile or 90 percentile. Check Fees, Placement Reviews, Admission, Shortlist Criteria and eligibility of all MBA Colleges by clicking the link below:

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Vipra Shrivastava