Harnessing the Future: JBIHM's Approach to Innovation, Technology, and Entrepreneurship in Hospitality Educationt

In an exclusive interview with Shiksha.com, Anupam M (Administration and Business Development Director, JBIHM) talks about innovation, technology, and scientific advancements and integrating them seamlessly into the curriculum. JB Institute of Hospitality Management, Kolkata courses exemplify this commitment, incorporating cutting-edge technology trends in guest services and operations. 

Anupam M is currently positioned as Administration and Business Development Director, at JBIHM. He says - " Our focus remains on nurturing talent, fostering growth, and preparing our students to excel in the ever-evolving landscape of hospitality and management". 

Q1. Is your college/university receptive to innovation, technology, science & entrepreneurship? Could you cite some examples of these?

Ø At JBIHM, we pride ourselves on embracing innovation, technology, and scientific advancements in our curriculum. We integrate these elements into various aspects of our courses. For instance,

our Hospitality and Management Courses are structured to incorporate the latest trends in technology impacting the hospitality industry, such as digitalization in guest services and operations management. Moreover, our Entrepreneurship Development Program encourages students to cultivate innovative ideas and equips them with the necessary skills to embark on entrepreneurial ventures in the hospitality sector.

Q2. Share a list of the top five USPs why students should choose you over your competitors? Also, what sets you apart from the rest?

Our top five USPs that set us apart are:

Ø UGC Recognized Courses: Our courses are in association with UGC Recognized Universities which are NAAC Accredited A+, ensuring academic credibility.

Ø Global Career Opportunities: We focus on providing international exposure and opportunities, partnering with leading hospitality companies for placements.

Ø Practical Emphasis: Our curriculum combines theoretical learning with hands-on training, ensuring students are industry-ready upon completion.

Ø Affordable Fees: Under our non-profit organization, we offer quality education at an affordable cost, making it accessible to a wider range of students.

Ø Holistic Development: We prioritize character building, personality development, and English proficiency alongside academic excellence.

Q3. How do you ensure that you have an up-to-date course curriculum that helps students stay at par with corporate expectations? How do you make students industry ready?

Ø To ensure our courses remain up-to-date and aligned with corporate expectations, we regularly update our curriculum. Industry experts contribute to curriculum design, and we incorporate real-life case studies and field visits to bridge the gap between academic learning and industry demands. This ensures our students are well-prepared for the dynamic challenges of the corporate world.

Q4. Which programmes would you say are best for students that will help them grow professionally? Highlight some of the best teaching methodologies adopted.

Ø Programs that foster professional growth include our 'Earn While You Learn' initiative, which offers part-time industry exposure and stipends to eligible students. Our teaching methodologies emphasize practical training, communication skills, and personality development, empowering students with a well-rounded skill set essential for professional success.

Q5. Do you believe in imparting knowledge that is not restricted to classrooms only? If yes, how?

Ø Absolutely, we believe in holistic education. We organize extracurricular activities, college competitions, and encourage participation to enhance personal skills. Practical training, industrial visits, and personality development programs extend beyond the classroom, preparing students for a multifaceted professional landscape.

Q6. How do you support students for placements? Share some of the latest placement achievements?

Ø JBIHM is dedicated to securing placements for all our students. We have a stellar track record with 100% placement assistance, collaborating with renowned hospitality companies globally. In previous batches, our students have secured management trainee positions and other esteemed roles in 5-star hotels, reflecting our commitment to their career progression.

Q7. What are the teaching methodologies that your college is currently following? Do these technologies resemble new-age teaching technologies?

Ø Our teaching methodologies involve a blend of industry-experienced faculty, state-of-the-art facilities, smart classrooms equipped with multimedia aids, and hands-on practical training. We continually integrate new-age teaching technologies to enhance the learning experience, ensuring our students are exposed to cutting-edge educational tools and methodologies. At JBIHM, our focus remains on nurturing talent, fostering growth, and preparing our students to excel in the ever-evolving landscape of hospitality and management.