B.A. in Marketing 

at ABBS Bangalore, Magadi Road

The last date to apply for ABBS BA courses changes every year. In 2023, the last date to apply for the BA programme was Jul 15, 2023. The institute is currently accepting BA applications for the academic year of 2024. The last date to apply has not been specified by the institute. Candidates must submit their applications as soon as possible to avoid missing the last date.

BA students at ABBS can apply for scholarships under various categories. Every scholarship has its own set of eligibility criteria, scholarship amount and a limited number of allottees. Students can apply for any one of the available scholarships. The categories under which ABBS scholarships are provided are listed below:

• President’s Scholarship
• Merit-based Scholarship
• Defence Personnel Scholarship
• Scholarship for Economically Backward Candidates
• Sports Quota Scholarship
• Single Girl Child Scholarship
• Scholarship for SC/ST Category

The students pursing a BA at ABBS are eligible to apply for any one of the various scholarships available at the B-School. All the scholarships are awarded on a first come, first served basis. To continue to the scholarship benefits beyond one year, students must maintain an attendance of at least 75% and secure passing CGPA in every exam. The eligibility criteria for various scholarships that BA students can apply for are mentioned in the table below:  

Yes, Bachelor of Arts (BA) is available at ABBS, Bangalore. The duration of the UG-level course is three years. Students can major in three disciplines/specialisations. The specialisations offered at the institute are Psychology, Journalism, Tourism, Sociology, and Political Science. As the institute is affiliated with Bangalore University, students get awarded with a BA degree of the university on completition of the programme. Interested candidates can visit the official website of the institute to submit their applications.

BA graduates of ABBS can seek various job roles based on their specialisations. They can build a career in the private as well as the government sector. Some fields in which a BA graduate of the B-School can be employed are education, healthcare, tourism, journalism, public administration, etc. They can also pursue a postgraduate degree like an MA or MBA.

The highest package offered during the 2024 placement drive at Acharya Bangalore Business School stood at INR 10.80 LPA. The following table showcases the Acharya Bangalore Business School highest package offered between 2022 and 2024 placements:

Acharya Bangalore Business School offers good placements annually for its MBA, BBA, BCA and BCom courses. The key highlights of Acharya Bangalore Business School placements for the overall Class of 2024 are tabulated below:

Acharya Bangalore Business School is well known institute for Management courses in Bangalore. The institute has a good record of MBA placements. Check out the key highlights of ABBS placements for the Class 2023 and 2024 in the tabulated below:

The Acharya Bangalore Business School average package offered during the 2024 placement drive stood at INR 7.56 LPA. The following table showcases the average packages provided in 2024 placements at Acharya Bangalore Business School (ABBS):

Additionally, a fluctuating trend was observed in the ABBS average package offered between 2022 and 2024, which is presented in the infographic below:

The following table showcases the ABBS average package offered between 2022 and 2024 placement drives:

The following is a list of a few top companies that were a part of the recent placement drive at ABBS Bangalore: