B.A. in Marketing 

at ABBS Bangalore, Magadi Road

The students pursing a BA at ABBS are eligible to apply for any one of the various scholarships available at the B-School. All the scholarships are awarded on a first come, first served basis. To continue to the scholarship benefits beyond one year, students must maintain an attendance of at least 75% and secure passing CGPA in every exam. The eligibility criteria for various scholarships that BA students can apply for are mentioned in the table below:  

Categories	Criteria
President’s Scholarship	Candidate must have an exceptional academic and co-curricular performances. Final selection is based on an interview with the committee
Merit-Based Scholarship	50k – Above 95%; 40k – Above 90%; 30k – Above 80%; 20k – Above 75%; 15k – Above 70%
Scholarship for Economically Backward	EBC Document
Sports Quota Scholarship	Must have represented in state/national level
Single Girl Child Scholarship	Original Affidavit duly attested by the First-Class Judicial Magistrate/ SDM/ Executive Magistrate/ Notary

ABBS fees for a BA comprise various components such as the tuition fee, hostel fee, medical insurance, mess and other security deposits, etc. The tuition fee for BA at Acharya Bangalore B-School is INR 2.1 Lacs for three years. The fee is payable semester-wise. Candidates must note that this fee is sourced from the official website of the institute/sanctioning body. It is still subject to change and hence, is indicative.

BA students at ABBS can apply for scholarships under various categories. Every scholarship has its own set of eligibility criteria, scholarship amount and a limited number of allottees. Students can apply for any one of the available scholarships. The categories under which ABBS scholarships are provided are listed below:

• President’s Scholarship
• Merit-based Scholarship
• Defence Personnel Scholarship
• Scholarship for Economically Backward Candidates
• Sports Quota Scholarship
• Single Girl Child Scholarship
• Scholarship for SC/ST Category

Yes, Bachelor of Arts (BA) is available at ABBS, Bangalore. The duration of the UG-level course is three years. Students can major in three disciplines/specialisations. The specialisations offered at the institute are Psychology, Journalism, Tourism, Sociology, and Political Science. As the institute is affiliated with Bangalore University, students get awarded with a BA degree of the university on completition of the programme. Interested candidates can visit the official website of the institute to submit their applications.

Getting an admission to BA courses offered at ABBS is subject to fulfilment of the eligibility criteria. If an applicant has scored over 45% in Class 12 (or equivalent examination) from a recognised board, they are eligible to apply for a BA at ABBS. While calculating the aggregate, applicants must include the scores of language subjects. However, meeting the eligibility criteria is not the only requirement to get an admission to the ABBS BA courses. The final selection is based on the applicant's performance in ABBSSAT, an aptitude test conducted by ABBS, followed by a personal interview.

ABBS application process is conducted online. Interested candidates can submit their applications through the official website of the B-School. Before applying, candidates must ensure that they meet the eligibility criteria of the programme. The step-by-step application procedure to apply for BSc at ABBS is given below:

The highest package offered during the 2024 placement drive at Acharya Bangalore Business School stood at INR 10.80 LPA. The following table showcases the Acharya Bangalore Business School highest package offered between 2022 and 2024 placements:

Particulars	Placement Statistics (2022)	Placement Statistics (2023)	Placement Statistics (2024)
Highest package	INR 23 LPA	INR 13.58 LPA	INR 10.80 LPA

Yes, someone who scored 70% in 12th or 10+2 can get into ABBS for the UG courses.

The selection criteria of Acharya Bangalore Business School is mentioned below:

• Passed 10+2 or PUC equivalent degrees from a recognised board.

• A minimum aggregate of 50% in 10th and 12th.

Candidates who have secured 40-50% marks in the class 12 exam of various boards will qualify for the courses offered at Acharya Bangalore Business School directly. They only have to fill out an application form online and pay the application fees.

 

Aspirants need to Graduate with 50% aggregate in the respective subjects from a recognised university, which is a mandatory step before applying. Those who are interested to get admission to ABBS MBA course need to qualify for either MAT/ KMAT/ XAT/ CMAT/ CAT entrance exams with a valid score.

The total course fee is a cumulative of multiple fee components, such as tuition fee, hostel fee, mess fee, and more. UEI Global Chandigarh BCom tuition fee ranges between INR 2.2 Lacs and INR 3.5 lakh. In addition, the hostel fee is up to INR 3.3 lakh. The selected students have to pay some amount of the total fee to secure their seat. It must be noted that the given fee is as per the official website/sanctioning body. It is still subject to changes and hence, is indicative.