PGP in Applied Marketing 

at Altera Institute, Gurgaon

The tuition fee is INR 16.4 lakh at  Altera Institute. The programme fee can be paid through all common online modes of payment like credit card, UPI etc. Find below the fee break-up of different components:

• Total Fee: INR 16.44 lakh
• Hostel Fee: INR 3 lakh 

On successful completion of the programme at Altera Institute, students will be able to target jobs such as Brand Manager, Product Manager, eCommerce Category Manager, Creative Strategist, Digital Marketer, Performance Marketer and other roles that come under the Marketing umbrella. The average package offered at the institute is INR 16.65 LPA.

Altera  Institute wants to enable the best students to have the opportunity to join the program. Once students pass the interview round with a mentor, selected students will be automatically eligible for scholarships upto 30% of the fees.

Altera Institute offers MBA across several specialisations. The duration for MBA at Altera Institute is 2 years. The eligibility for MBA courses at Altera is graduation/ bachelor's degree in any stream with at least 50% and a valid score in CAT, NMAT, XAT, and GMAT. If the candidates do not appear in any of the former exams, they need to appear for the Altera Institute National Aptitude Test (ALNAT).

 Altera Institute bridges this gap between traditional MBAs and toay's high demand roles with an industry-designed curriculum, real-world projects, and mentorship from CXOs and top practitioners. Graduates gain the hands-on skills needed for roles in eCommerce, Product Management, and Brand Management, enabling them to make early career growth. Additionally, Unlike many traditional tier-2 MBA colleges, where graduates get entry-level sales, operations, support, and process roles in BFSI and IT/ITeS sectors, Altera students step directly into strategic and high-growth positions in Brand, Product, and Growth Management. Altera's placement outcomes reflect not just employability, but true industry readiness, where students graduate prepared to perform, lead, and grow from day one.

Altera Institute provides a 15-month Post Graduate Program (PGP) in Applied Marketing, a specialised programme designed to equip students for digital and AI-first careers in areas like Growth Marketing, Product Management, and eCommerce.

Altera Institute conducts ALNAT or Altera National Aptitude Test for admission to PGP in Applied Marketing. The exam evaluates the proficiency of candidates in areas such as Quantitative Aptitude, Logical Reasoning and Verbal Ability.

Altera Institute is a popular institute in Gurgaon, which focuses mainly on the practical aspects of Business Management. The institute was started by business leaders from companies like HUL, GSK, EY Parthenon, Goldman Sachs, Bain & Co., etc., and gives the flagship PGP course to students.

Altera Gurgaon gives specialised training in disciplines such as Marketing, eCommerce, and Product. Top recruiters at Altera Institute placements include Jubilant, Amazon, Himalaya, Godrej, WPP, Wella, 1digitalstack.ai, Purplle, etc.

The average package offered during Altera Institute placements in 2025 is INR 16.85 LPA. Earlier in 2024 the average package was INR 15 LPA, presenting an increase of 12.33%.  See the table below:

Personal Interview is the second stage of Altera Institute admission process. Aspirants who are selected have to go through the below two rounds of interview:

Case Discussion: Candidates are given a business case and asked to discuss with the mentor from the admission committee to show their analytical and problem-solving skills.

Direct Interaction: Aspirants then meet the founder or founding members. This round is conversational and focuses on past experiences, interests, ambitions and overall fit of candidates for the course.