PGP in Applied Marketing 

at Altera Institute, Gurgaon

On successful completion of the programme at Altera Institute, students will be able to target jobs such as Brand Manager, Product Manager, eCommerce Category Manager, Creative Strategist, Digital Marketer, Performance Marketer and other roles that come under the Marketing umbrella. The average package offered at the institute is INR 16.65 LPA.

The eligibility criteria for Altera Institute for MBA is to qualify bachelors degree with at least 50% marks. The institute accepts entrance exams like CAT, XAT, NMAT and GMAT. Students have a valid national-level entrance exam scorecard can appear for the Aptitude Test conducted by Altera Institute periodically.

The tuition fee is INR 16.4 lakh at  Altera Institute. The programme fee can be paid through all common online modes of payment like credit card, UPI etc. Find below the fee break-up of different components:

• Total Fee: INR 16.44 lakh
• Hostel Fee: INR 3 lakh 

 Altera Institute bridges this gap between traditional MBAs and toay's high demand roles with an industry-designed curriculum, real-world projects, and mentorship from CXOs and top practitioners. Graduates gain the hands-on skills needed for roles in eCommerce, Product Management, and Brand Management, enabling them to make early career growth. Additionally, Unlike many traditional tier-2 MBA colleges, where graduates get entry-level sales, operations, support, and process roles in BFSI and IT/ITeS sectors, Altera students step directly into strategic and high-growth positions in Brand, Product, and Growth Management. Altera's placement outcomes reflect not just employability, but true industry readiness, where students graduate prepared to perform, lead, and grow from day one.

Altera Institute offers MBA across several specialisations. The duration for MBA at Altera Institute is 2 years. The eligibility for MBA courses at Altera is graduation/ bachelor's degree in any stream with at least 50% and a valid score in CAT, NMAT, XAT, and GMAT. If the candidates do not appear in any of the former exams, they need to appear for the Altera Institute National Aptitude Test (ALNAT).

The PGP in Applied Marketing Class of '25 achieved impressive placement outcomes, with a median package of INR 18.14 LPA.. The highest package offered during Altera Institute placements in 2025 was INR 26.08 LPA. See the table below to know more:

The cut-offs at Altera Institute are indicative in nature and may differ each year on the basis of the applicant quality and competition. For the 2025 intake, the indicative benchmarks were CAT 85+ percentile, NMAT 220+, and XAT 85+ percentile. Final shortlisting is done on the basis of the overall profile, academics, work experience, and interview performance. Strong profiles with high growth potential are considered even if slightly below these ranges.

Altera Institute cutoff changes every year based on applicant quality and competition. The cutoff for 2025 intake was 85+ percentile in CAT, 220+ in NMAT and 85+ percentile in XAT. The final selection is done on overall profile, academics, work experience and performance of the candidates in the interview round. The institute considers strong profiles with high growth potential even if slightly below these ranges.

There are a total of 180 seats for the MBA/PGP course. The seat allotment process is carried out based on accepted exam score and as per the sanctioned seat intake. This mentioned seat count is as per the official website/sanctioning body. It is still subject to changes and hence, is indicative.

Altera Institute conducts ALNAT or Altera National Aptitude Test for admission to PGP in Applied Marketing. The exam evaluates the proficiency of candidates in areas such as Quantitative Aptitude, Logical Reasoning and Verbal Ability.