BBA (Hons.) in Marketing 

at School of Management Sciences, Gurgaon

School of Management Sciences, ASU BBA (H) Marketing is a four year long programme. Admission is granted on entrance score basis and it is important that students meet the eligibility criteria. Some of the course highlights are mentioned below:

• 3-year exit option, for which the students need to compelete additional six credits
• 1 credit including 40 hours of community service work
• Research support
• Virtual Trading Applications

SoMS, Apeeja Stya University BBA (H) course return on investment can be calculated by evaluating fee and placements package. The total fee is approimately INR 5.03 lakh. It is inclusive of various components. This fee amount is as per the official website/ sanctioning body. But is still subject to revision and hence, is indicative.

To be eligible for admissions to the BBA programme of School of Management Sciences at Apeejay Stya University students must meet the eligibility of passing Class 10 and Class 12 from a recognised board with a minimum aggregate score of 50%. Though the programme does not require competitive entrance exams for eligibility unlike MBA.

The BBA fees for School of Management Sciences at Apeejay Stya University consists of one-time admission fees as well as annual fees which are:

• Admission Fee of INR 2.6 Lakhs
• Annual Fees of INR 1.2 Lakhs

Some students may also be able to get an early-bird discount of INR 1.4 Lakhs during admissions. 

School of Management Sciences, ASU BBA (H) course fee includes eight other fee components. It includes application fee, online library fee, alumni fund, caution money, etc. These are charged annually, per semester, and one time. Mentioned below are some of the other fee components along with the fee amount:

• Application Fee: INR 1,000
• Online Library Fee: INR 2,000
• Alumni Fee: INR 3,000
• Insurance: INR 500
• Development Fee: INR 10,000, etc.

Yes, School of Management Sciences is affiliated to Apeejay Stya University as a constituent of the university and extends courses under it sharing the same campus, recognitions, approvals and accreditations. Students will have their degrees extended under both the names of School of Management Sciences and Apeejay Stya University.

Various companies visit Apeejay School Of Management for placements some of them are given below:

The course-wise admission process after completion of eligibility for School of Management Sciences at Apeejay Stya University is given here:

• UG courses: Group Discussion, Personal Interview Rounds and ASU-CAT
• PG courses: Group Discussion and Personal Interview Rounds (55% in ASU-CAT)
• PhD programme: Written test and research proposal presentation

For CUET UG 2026, candidates can apply from first week of March 2026 once the application form window is active. The deadline to apply for CUET 2026 will be updated once the official notification is released. 

Below are the CUET UG 2026 registration dates:

• Registration starts: First week of March 2026
• Registration ends: Last week of March 2026
• Application correction window: First week of April 2026

Apeejay Stya University offers scholarships & financial aid on merit basis to students who have got minimum performance standards in competitive examinations (or qualifying examinations).