BBA (Hons.) in Marketing 

at School of Management Sciences, Gurgaon

School of Management Sciences, ASU BBA (H) Marketing is a four year long programme. Admission is granted on entrance score basis and it is important that students meet the eligibility criteria. Some of the course highlights are mentioned below:

• 3-year exit option, for which the students need to compelete additional six credits
• 1 credit including 40 hours of community service work
• Research support
• Virtual Trading Applications

Candidates applying for a SoMS, ASU BBA (H) course need to be Class 12 or equivalent pass with at least 50% aggregate. Hence, you are not eligible for admission. This minimum aggregate is as per the official website. It is important that the candidates hold the important certificates as well for verification purposes.

SoMS, Apeeja Stya University BBA (H) course return on investment can be calculated by evaluating fee and placements package. The total fee is approimately INR 5.03 lakh. It is inclusive of various components. This fee amount is as per the official website/ sanctioning body. But is still subject to revision and hence, is indicative.

School of Management Sciences, ASU BBA (H) course fee includes eight other fee components. It includes application fee, online library fee, alumni fund, caution money, etc. These are charged annually, per semester, and one time. Mentioned below are some of the other fee components along with the fee amount:

• Application Fee: INR 1,000
• Online Library Fee: INR 2,000
• Alumni Fee: INR 3,000
• Insurance: INR 500
• Development Fee: INR 10,000, etc.

School of Management Sciences, ASU BBA (H) examination fee amount is INR 2,000, per semester. Candidates have to pay this fee in every semester to appear for the exams. This fee amount is as per the official website. Hence, is indicative.

No, School of Management Sciences at Apeejay Stya University does not offer direct admissions and does not reserve any seats under special management quota. As such students must get admission purely on merit alone with entrance exam scores being required for qualification to the MBA course. While the selection process is common for all courses.

Yes, School of Management Sciences is affiliated to Apeejay Stya University as a constituent of the university and extends courses under it sharing the same campus, recognitions, approvals and accreditations. Students will have their degrees extended under both the names of School of Management Sciences and Apeejay Stya University.

School of Management Sciences, ASU the highest package data is not released. At University level, the highest package offered during the placement drive 2025 was INR 52 LPA.

School of Management Sciences at Apeejay Stya University offers a number of UG, PG, and Doctoral courses including:

• UG: BBA, BCom, etc.
• PG: MBA
• Doctoral: PhD

These courses are extended across a wide range of specialisations with students able to flexibly decide their futures through their preferences. Interested students should check the institute page for more detailed information.

Tabulated below are the CAT 2026 important dates: