What is Fashion Communication: Role, Components, Institutes and Career Scope

Fashion Communication is a field of study that focuses on how a designer conveys their idea, thoughts, feelings about a fashion brand, fashion style, clothes, etc. It is a field which studies how fashion, media and marketing are blended to express fashion.

What is Fashion Communication?

What is Fashion Communication?

Fashion Communication is the way through which fashion ideas are shared with people. Fashion Communication connects fashion designers, brands and audience. Often, people are confused with fashion design. But there is a difference, fashion design is concerned with making clothes, jewellery, shoes, etc. and fashion communication aims at telling the story behind those clothes, shoes, jewellery, etc.

Fashion Communication programme focuses on four major domains, i.e., Graphic Design, Space Design, Fashion Media and Fashion Thinking using hand and digital skills through knowledge, application and practice-based approach.

Components of Fashion Communication

Fashion communication includes

Role of Fashion Communication

The role of Fashion communication is very important in the fashion industry. The most beautiful and creative outfit will not be noticed if it is not presented well or communicated well to the audience.

• It communicates the ideas or inspiration behind the design.
• It tells how to wear and when to wear clothes.
• Helps in creating brand identity
• Helps in capturing the hearts of customers by connecting with them emotionally.

Best B.Des Fashion Communication Design Colleges in India

There are around 300 B.Des in Fashion Communication Design colleges in India. These include over 2000 colleges in India, out of which over 1,100 are privately owned, 300 government colleges and 120 semi-government colleges.

Top NIFTs for B.Des Fashion Communication Design

NIFTs are considered the best Design colleges in India. Many NIFTs in India offer BDes Communication Design programs in different specialisations. Here are some top NIFT options for BDes Communication Design.

Note: The information is sourced from the official/counselling body of the institute/exam. 

Fashion Communication Eligibility Criteria

B.Des Fashion Communication Career Scope: Job Profiles, Salary and Top Recruiters

After completing the B.Des Fashion Communication Design course, candidates can pursue an MDes, MFM, or MBA degree. Highly skilled designers have many lucrative opportunities today, whether they work in graphics, interiors, animation, etc. Given below are some job profiles that can be pursued by graduates of the BDes Communication Design course:

Source: Multiple external sites, hence the info may vary.

Roles Offered by Industry to Fashion Communication Graduates and Post-Graduates

A person who has pursued Fashion Communication has many options to choose from. The following roles are offered to him in the industry.

• Visual Merchandiser
• Graphic Designer
• Stylist
• Set and Art Director
• Journalist and Photo Journalist
• Brand Manager
• Fashion Photographer
• Font Designer
• Event Manager
• Copy writer and Visualiser
• UI/UX Designer

B.Des Fashion Communication: Top Recruiters

Some of the top recruiters for Fashion Communication are

• Marks & Spencer
• Madura Garments
• Shopper’s Stop
• Christian Dior
• Lifestyle
• Benetton
• Tommy Hilfiger
• Liberty
• Free look
• Lopez Design
• Marie Claire
• Images
• Vogue
• Harper’s Bazaar
• Times of India
• Asian Age
• Couture Asia
• Femina
• FDCI
• MTV
• NDTV
• Times Now
• Headlines Today
• Perfect Relations
• Wizcraft
• Ogilvy & Mather
• JWT
• Lintas
• West side
• Condenasttravelers
• Mccan
• Upasana Design Studio
• Tripoto
• Raymond’s
• Bombay High
• Tanishq
• Samsung