What is Multimedia Journalism?
Curious about Multimedia Journalism as a higher education option? Learn all about it on this page.
What is Multimedia Journalism?
What is Multimedia Journalism? Journalism has been a fundamental aspect of humankind ever since societies and social structures were created. Like other aspects, it has evolved tremendously over time. From ancient Rome’s Acta Diurna to the internet, we have come a long way. It wouldn’t be wrong to say that journalism has evolved the most in the Information Age or Digital Age. While earlier forms of journalism stuck to the spoken or written word, journalism, as we know it today, is more immersive, more engaging and even interactive. In this article, we will deep dive into Multimedia Journalism, the best courses and colleges to pursue Multimedia Journalism and more. Read on.
Also Read -
Salaries of Journalists in India
- What is Multimedia Journalism?
- Why is Multimedia Journalism so Relevant?
- Skills Required to Become a Multimedia Journalist
- Best Courses and Colleges to Build a Career in Multimedia Journalism
- Job Roles in Multimedia Journalism
- The Future of Multimedia Journalism
What is Multimedia Journalism?
When traditional journalism was incorporated with pictures, audio and video elements, it came to be known as Multimedia Journalism. This shift from traditional journalism to multimedia journalism has been gradual and continuous. The earliest newspaper known to mankind, the Acta Diurna, was strictly text on stone slabs or metal sheets. With advancements like the invention of parchment, paper, the printing press, etc., it became easier to add visual elements to journalism. Audio was added with the radio, video with the television and all of it with the internet. Even on the internet, we saw variations of AV and static content. We have video coverage, short videos, recreations, animations, GIFs, memes, documentaries, digital posters, illustrations, etc. that are employed by journalism and incorporated into its content.
Today, journalism, without its core elements of text, audio and video, will not appeal to its audiences. All of these elements make journalism multimedia journalism, which is ever-evolving to fit the preferences, attention spans, and interests of its audiences.
Jamia Millia Islamia is a popular and affordable public university in Delhi. Tuition fee for all the departments at JMI ranges between 5 K to 20 K per year. The hostel and mess fees are minimal, totalling 38 K for the entire year. JMI is also known for having the Faculty of Architecture & Ekistics. The university runs Radio Jamia on 90.4 FM, with a variety of programs.
Christ Bangalore is one of the most prestigious private universities. The university is awarded an NAAC (National Assessment and Accreditation Council) Grade-A+, & is ranked 1401+ in the World University category by the QS World Rankings 2026. It has 2 additional campuses at Bannerghatta & Kengari. The flagship programs at the university include MBA, BTech, & others.
Why is Multimedia Journalism so Relevant?
Multimedia journalism has become most relevant because of following reasons.
- Speed - With the internet and the introduction of the 5G frequency band, the transmission of information has never been faster. The way people consume news has also become faster (information at fingertips, shorter attention spans). Multimedia journalism (AV) fits all of these requirements since it takes less time than reading a solely written piece of information, and news breaks faster.
- Reach and Engagement - The distribution of multimedia journalism, for the most part, is electronic and heavily depends on the internet. As of the beginning of 2025, about 60-68% of the world population uses the internet. This ensures an enormous reach for multimedia journalism. And pretty much every online platform (primarily social media) where multimedia content is featured is now interactive. The audience can comment and share their opinions, instantly share pieces with others, react with emojis, etc., which makes it super engaging.
- Credibility through Coverage - Multimedia journalism incorporates video footage from events, far-off places, video and sound bytes from people in focus, witnesses, live coverage from sports events, award ceremonies, etc., that the audience can view and hear. This makes multimedia journalism more credible when compared to traditional journalism, where the audience has to take the word of some text on paper or a faceless voice on the radio.
- More Striking - The AV aspect of multimedia journalism has a lasting impact on the memory of the audience. This keeps them engaged and interested for longer.
Skills Required to Become a Multimedia Journalist
Just as there are several components to multimedia journalism, professionals in the field must possess several or a combination of skills. Some skills that make employment in the industry easier are mentioned below.
| Strong Writing and Reporting |
Fact-Checking Skills |
Interviewing Skills |
| Some Knowledge of Legal Restrictions |
Journalistic Ethics |
Videography |
| Video Editing Skills |
Photography Skills |
Sound Recording and Editing |
| Social Media Operations |
Web Design |
An Understanding of Content Management Systems |
| Search Engine Optimisation |
Visual Storytelling |
Clear Communication |
| Basic Graphic Design |
Overall Technological Adaptability |
Multitasking |
Best Courses and Colleges to Build a Career in Multimedia Journalism
To build a career in multimedia journalism, it is essential that students choose the right course and the right institute to start off (undergraduate degree courses). Then they can go get a master’s degree or even a PhD in the field. Some prevalent courses in our country include -
- BAJMC
- BMM (Bachelor of Mass Media)
- BMS (Bachelor of Media Studies)
- Bachelor of Journalism
- Diploma in Journalism
- Diploma in Photojournalism
- MAJMC
- PG Diploma in Journalism and Mass Communication
Some of the best colleges to study multimedia journalism are mentioned in the table below.
| Top Colleges to Study Multimedia Journalism in India |
|
|---|---|
Job Roles in Multimedia Journalism
After pursuing a course in Multimedia Journalism, students can assume the following job roles -
- Multimedia Journalist
- Digital Journalist
- Video Journalist
- Social Media Journalist
- News Reporter (Broadcast)
- News Anchor
- Scriptwriter
- Camera person
- Photographer
- Videographer
- News Producer
- Content Producer
- Editors
- Photojournalist
- Social Media/ Digital Marketing Professional
- Copywriter
- Content Writer
- Assistant Directors
- Community Managers and Moderators
- Influencers
- YouTuber
The Future of Multimedia Journalism
The future of multimedia journalism is being heavily influenced by rapid technological change, particularly the rise of AI, the Metaverse, etc., the dominance of mobile platforms, and the increasing demand for engaging visual storytelling. This influence will keep evolving as new technologies and innovations are added to the trends of creating and consuming content.
Amity Noida can be a decent choice to pursue a PG-level Management course. The university offers MBA across 27 specialisations. It also offers international opportunities to its students, where a five-week Study Abroad Program runs at Amity Campuses in London, Dubai, New York or Singapore. Amity University Noida has been ranked continuously for its Management category courses by NIRF. Find below the last three-year ranking comparison for Amity Noida:
Ranking Body | 2021 | 2022 | 2023 |
|---|---|---|---|
NIRF | 29 | 28 | 28 |
To check out the other MBA colleges in India, click here
Apart from this, Amity University Noida also offers scholarships under various categories to its students. Further, as per the placements records of the year 2022, the overall highest package offered during the on-campus was INR 58 LPA. The top recruiters visited during the placement drive of Amity Noid Placements 2022 were Cisco, MTX, Airtel, etc.
Read more: Amity University Noida Placements
- The university managed to place 1,980 students out of which 530 were MBA students from various Christ campuses
- The highest package for MBA stood at INR 15 Lacs offered by MTR
- A total of 244 recruiters became a part of the Christ University centralised placements process so far for the session 2021-22
- Some of the key recruiters that showed interest in the students of Christ deemed-to-be University Bangalore include MTR, Aspire Systems, SalesForce, Atomberg and Wells Fargo, among others
As per the verified students' reviews published on Shiksha, the college campus is well built and has all the basic amenities. Students' also mention that the hostel facilities are great and the entire campus is wi-fi enabled. Hence, Christ Bangalore can be considered a good option both in terms of the ROI that is received by the students and the experience of pursuing the course from the deemed university will also be a comfortable one.
Journalists are adapting by learning new digital tools, including those powered by AI, while also focusing on creating content optimized for mobile consumption. Additionally, with the rise of misinformation, there is an increased need for journalists to focus on ethical reporting and fact-checking. Also, news organizations are constantly exploring new business models and diversifying platform distribution to ensure long-term sustainability. Just like they have entered the social media space, they will continue to maintain their presence in upcoming spaces.
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Salary of Journalists in India
Top 10 Mass Communication Colleges for UG
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Christ University is among the top University in Banglore which offers more than 20 undergraduate, postgraduate and doctoral-level courses to students across Management, Science, Law, Arts and Commerce streams. Christ Bangalore course admission 2023 to all courses is subject to an entrance test. As for the latest placement report 2022, the highest package offered was INR 21.46 LPA for MBA students. A total of 1,698 and 1,304 UG and PG students were placed and 79% students were placed during Christ University Bangalore placement drive 2022. In addition, out of 516 recruiters who visited the campus during the placement drive in 2022, 65 were new recruiters.