Anum
Anum Ansari
Deputy Manager – Content
New Delhi, Updated on Apr 3, 2025 08:41 IST

The curriculum for this online MBA is designed to provide a well-rounded education in key digital marketing areas. Participants will delve into social media marketing, brand management, and digital advertising tools like Google Ads, Facebook Ads, WordPress, HubSpot, and MailChimp.

JAIN Online, the e-learning platform of JAIN (Deemed-to-be University), has launched a comprehensive two-year online MBA programme focused on Digital Marketing and E-Commerce. The program is aimed at professionals and learners who aspire to enhance their strategic, analytical, and technical expertise in the rapidly evolving digital landscape.

Comprehensive Curriculum to Meet Industry Demands

The curriculum for this online MBA is designed to provide a well-rounded education in key digital marketing areas. Participants will explore social media marketing, brand management, and digital advertising tools like Google Ads, Facebook Ads, WordPress, HubSpot, and MailChimp.

Over the span of four semesters, students will cover subjects such as Organizational Behavior, Human Resources Management, Marketing Management, Operations Management, and Business Strategy, among others. Additionally, the programme offers cross-functional electives, allowing students to blend knowledge from marketing, technology, and operations to aid in strategic decision-making.

Industry Exposure and Networking Opportunities

The online MBA in Digital Marketing and E-Commerce goes beyond academics by offering participants industry exposure and valuable networking opportunities with professionals working in the digital marketing and e-commerce sectors. These experiences aim to equip learners with practical skills and a competitive edge in the job market.

Lucrative Job Opportunities for Graduates

Upon successful completion of the programme, graduates will be well-positioned to pursue high-paying roles in the digital marketing and e-commerce sectors. Potential career paths include positions like Chief Marketing Officer, Digital Marketing Head, E-Commerce Director, SEO Director, and Brand Strategist.

Raj Singh, Vice-Chancellor of JAIN (Deemed-to-be University), commented on the launch of the program, stating, "Digital transformation is reshaping businesses, driving the demand for skilled professionals in digital marketing and e-commerce. This Online MBA programme will provide industry-relevant knowledge, hands-on experience, and prepare students for leadership roles in a competitive field."

Program to Meet Growing Demand for Digital Expertise

Singh further emphasized that the demand for professionals in digital marketing and e-commerce is set to rise globally in the next five years. The online MBA is tailored to address this growing need, offering courses on performance marketing, AI-driven analytics, growth hacking, influencer marketing, and e-commerce management. With a structured curriculum and exposure to essential industry tools, the programme aims to prepare students for the future of digital marketing and e-commerce.

Q: Β  Are there any specializations offered by JAIN Online?
A:
JAIN Online offers Degree courses including 1 UG and 2 PG courses. These programs are offerred in Part Time mode. JAIN Online has specializations such as BBA specializations in Digital Marketing, MBA/PGDM specializations in Digital Marketing.
Q: Β  Does Jain Online offer Online MBA? Are there any specialisations?
A:

Yes, Jain Online offers an Online MBA program. There are a total of 23 specializations available, covering various areas of business. The Online MBA by Jain Online is a two-year postgraduate degree programme that offers foundation courses, core courses, electives, and a comprehensive master thesis intermediary. Students also have the option to pursue a cross-functional and open elective. The program's flexibility allows students to learn on weekends and from anywhere and anytime, at their own pace and comfort. 

Electives offered

  1. Human Resource Management

  2. Finance

  3. Marketing

  4. General Management

  5. Systems and Operations Management

  6. Finance and Marketing

  7. Human Resource Management and Finance

  8. Marketing and Human Resource Management

  9. Project Management

  10. Information Technology Management

  11. Healthcare Management

  12. Logistics & Supply Chain Management

  13. Business Intelligence & Analytics

  14. Entrepreneurship and Leadership

  15. International Business Management

  16. Sports Management

  17. Data Science & Analytics

  18. Digital Marketing & E-commerce

  19. Digital Finance

  20. Integrated Marketing

  21. International Finance (Accredited by ACCA & UK)

  22. Strategic HRM

  23. Banking & Finance

Q: Β  Does Jain Online provide any undergraduate degree programmes?
A:

Yes, Jain Online offers two undergraduate degree programs - 

Online BBA

This three-year degree prepares you for entry-level roles in your chosen electives and teaches you about a business's specific needs. It will also give you a comprehensive understanding of emerging business trends and technologies.

Electives offered

  • Human Resource Management

  • Finance

  • Marketing

Online B.Com

The Online B.Com (Bachelor of Commerce) is a three-year degree programme that covers fields such as finance, accounting, economics, law, insurance, management, and taxation.

Electives offered

  • International Finance & Accounting (Accredited by ACCA & UK)

In an era where businesses are increasingly relying on digital platforms, the launch of this MBA program positions JAIN Online as a leading provider of specialized education that meets the evolving demands of the job market.

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Anum Ansari
Deputy Manager – Content
"Writing is not about accurate grammar, it's about the honest thoughts you put in it". Having a versatile writing style, Anum loves to express her views and opinion on different topics such as education, entertainme Read Full Bio