GIBS Business School
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a month ago
Contributor-Level 9
Yes, GIBS has introduced some fresh and unique PGDM specializations that go beyond regular business classes:
- FinTech Management – focuses on technologies transforming finance: blockchain, AI in banking, digital payments, etc.
- MarTech Management – blends marketing with tech like AI-driven marketing, analytics, customer targeting, and campaign optimization.
- HRTech Management – applies data analytics and digital tools in HR to manage talent, engagement, and recruitment through tech.
These are quite different from traditional business courses and designed for the tech-driven business environment.
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