Explore CU UP’s Industry Collaborated Programmes

Chandigarh University, commonly known as CU, is a private university located in Chandigarh. The university is approved by UGC, AICTE, BCI, NCHMCT, PCI, COA, NCTE, AIU, and CSI. Chandigarh University is one of the top universities in India, known for its innovation, strong industry connections, and global exposure, which defines the university's ethos, qualities that all new students aspire to experience.   

Chandigarh University has opened a new campus in Uttar Pradesh where AI meets Business Management. CU UP Campus is India’s First AI-Augmented Multidisciplinary University, designed to make students job-ready in AI and Business Management. Chandigarh University, UP Campus' vision is to become a leader in Research, Innovation, Entrepreneurship and Innovation sharing. The university fosters an environment that encourages the co-existence of creativity, innovation and societal impact.  

CU UP Campus admissions 2025 are currently open. The registration end date (phase 1) is May 30, 2025. Apply Now 

What Gives Chandigarh University (CU), UP Campus a Winning Edge? 

CU UP Campus is poised as a global leader in Higher Education. Chandigarh University, UP Campus, is a Next-Generation, futuristic university with industry-aligned programmes, corporate mentorship, and resources for intellectual development. Check out the reasons below why CU UP has a winning edge: 

• Unified Vision Driven by Thought Leaders
• Pioneer in AI-Infused Multidisciplinary Leadership
• Centres of Excellence for Cross-Disciplinary Leadership
• A Vision for the Global Future
• Tech-Infused Ecosystem to Nurture Entrepreneurial Ventures
• Fluid Learning Environment with Innovative Pedagogical Approach
• Elite and Exclusive Opportunities
• Artificial Intelligence (AI) for Global Impact.  

Chandigarh University, UP Campus is offering industry-collaborated programmes (BBA & MBA). In this article, we will delve into the programmes offered, eligibility, admission process, curriculum and a lot more.  

What are Industry-Collaborated Programmes? 

Industry-collaborated programmes are programmes that are co-developed by universities and global companies to ensure students are well-prepared for the real world. These collaborations ensure that the curriculum is industry-updated, practical, and industry-recognised. In the rapidly growing job market, it is important for candidates to have a winning edge, and traditional education alone cannot fulfil this requirement. Along with traditional education, hiring companies require candidates who are all-rounders. Chandigarh University Lucknow's industry-collaborated programmes cater to this requirement by addressing: 

• Providing hands-on, practical experience. 
• Teaching current software, tools, and technologies. 
• Offering employability development certificates. 
• Teaching students to tackle real-world business challenges.  

Why Do These Programs Matter? 

The modern work environment requires more than just a degree because employers seek individuals with immediate tool mastery and technical comprehension, along with fast problem-solving abilities. Students  who complete these programs will demonstrate their unique abilities in the following ways: 

• Students receive training on industry-standard tools and software systems that lead businesses in the market. 

• Students participate in project-based learning that involves solving real-life business challenges. 

• Students complete certification programs that demonstrate their abilities to prospective employers. 

• The curriculum teaches students to develop the self-assurance necessary to resolve intricate business problems. 

Chandigarh University, UP Campus BBA Programmes 

CU UP offers three BBA industry-collaborated programmes, namely BBA Hons in Business Analytics (Collaboration with KPMG), BBA Hons (Digital Marketing), and BBA Hons (Branding & Advertising). The programmes focuses on teaching students about data-based decision-making processes used by companies. The program will suit the needs of students who want to understand how organizations leverage data for intelligent decision-making. 

The program curriculum includes training in business intelligence, along with data visualisation and predictive analytics. The course requires students to handle real business datasets as well as analyze case studies, which are currently popular. 

Students can participate in workshops that KPMG experts lead. 

The program prepares students for Business Analyst, Strategy Consultant, and Data Analyst. 

• Course offered by Chandigarh University Lucknow: BBA Hons in Business Analytics (Collaboration with KPMG), BBA Hons (Digital Marketing), and BBA Hons (Branding & Advertising.  
• Eligibility: Pass Class 12th with 50% from a recognised board. 
• Application Process: Online on the official website of CU Lucknow https://cucet.cuchd.in.   
• Selection Criteria: Valid CUCET marks followed by the counselling. 

CU UP BBA Programmes - Eligibility, Selection & Course Outcome 

Chandigarh University, UP Campus MBA Programmes 

CU UP Campus offers three MBA programmes in collaboration with Global companies, namely MBA Applied Finance (Collaboration with PwC), MBA Fintech (Collaboration with NSE), and MBA Business Analytics (Collaboration with IBM) .The basic eligibility for an MBA is graduate degree with 50% marks from a recognised university.  

1. Course offered by Chandigarh University Lucknow: MBA Applied Finance (Collaboration with PwC), MBA Fintech (Collaboration with NSE), and MBA Business Analytics (Collaboration with IBM) 

1. Eligibility: Graduation with 50% marks from a recognised university.  

1. Application Process: Online on the official website of CU Lucknow https://cucet.cuchd.in.   

1. Selection Criteria: Valid CUCET marks followed by counselling. 

CU UP MBA Programmes - Eligibility, Selection & Course Outcome 

Admissions & Scholarships- Made Simple Through CUCET 

• CUCET simplifies Admissions and Scholarships for students to access these opportunities. 

• Program access and scholarship  opportunities become possible through CUCET as the main entry point. 

• CUCET performance determines which programs  you qualify for during the admission process. 

• The financial aid available through scholarships exceeds INR 40 crore for students who  achieve high scores. 

• Students who achieve more than 90% in CUCET can receive a full scholarship  through this specific bonus program. 

Why CU UP Campus? 

Candidates aspiring to take admission in BBA or MBA programmes at Chandigarh University UP Campus must check the eligibility criteria on the official website. The university also provided scholarships to meritorious students based on their CUCET scores. Scholarships worth INR 40 crores are allocated. Students scoring 100% in CUCET can avail CU UP scholarships.  

Chandigarh University’s Uttar Pradesh campus is India’s first AI-powered multidisciplinary university. With strategic collaborations with industry leaders like IBM, PwC, KPMG, NSE, and more, its BBA and MBA programmes go beyond traditional classrooms—serving as powerful launchpads for future careers. 

 The University of CU's branch in Uttar Pradesh serves as a leadership development headquarters rather than merely offering  educational services. The university combines AI-based educational methods with industry collaborations and practical learning experiences to prepare students  effectively for their future careers.  Students who want a BBA or MBA program that goes beyond traditional education should  start their journey at CU-UP. These degrees are perfect for students aspiring to be industry leaders and bridge the gap between a business degree and the boardroom. Why look elsewhere when CU UP has it all?