For years, businesses have been relying on the standard practice of accumulating data and analyzing it in an attempt to predict the future. But what if there was a different approach? What if they could analyze past performances, use that to prepare for the future, and make better data-backed business decisions? That’s exactly what Business Analytics enables us to execute.
Business analysts use Business Analytics Tools to make better business decisions. One of the most common tasks for a business analyst is to analyze/compare historical data, check past and current trends, draw meaningful insights from that analysis, design predictive models, and use them to make better business decisions.
Business Analytics is not just about quantitative analysis or statistical modelling. It also involves qualitative analysis and breaking down of data, as well as creating conclusions about what those results mean for your business.
Globsyn Business School offers cutting-edge education that combines theory and practice, and an 8-10-week summer internship program. Graduates are prepared for top industry positions, including placements at top companies. That said, the highest package during the 2024 placement session was INR 18.33 LPA, with an average of INR 7.39 LPA. Over 100 recruiters offered more than 1,000 jobs. The top recruiters of Globsyn Business School in 2024 included Deloitte, PwC, HDFC Bank, and others. The key highlights of the Globsyn Business School placement report 2024 are tabulated below:
Particular | Placement Statistics (2024) |
|---|---|
Total recruiters | 100+ |
Total offers made | 1000+ |
Highest package | INR 18.33 LPA |
Second highest package | INR 12.00 LPA |
Third highest package | INR 10.50 LPA |
Average Package | INR 7.39 LPA |
- Scope of Business Analytics
- Skills Business Analysts Need
- PGDM – Business Analytics at Globsyn Business School
Scope of Business Analytics
The scope of Business Analytics is ever-growing, and its relevance across all verticals of the industry cannot be understated. Business Analytics is not just about processing numerical data. It is also about breaking down that data and understanding how it can be used to benefit the business. Companies need to have personnel who can not only analyze the data, but also interpret and apply the insights to their business strategies and help in projections or forecasting. Otherwise, unless data is broken down and presented in a readable manner the data is of little value.
Real-time applications of Business Analytics are also becoming increasingly popular. For example, in the finance sector, analytics can be used to identify risk factors, predict investments, and analyze customer behaviour. In the HR sector, analytics can be used to measure employee performance and identify areas of improvement. In the marketing field, analytics can be used to understand customer preferences, create targeted campaigns, and measure the effectiveness of marketing efforts.
Let us delve deeper into various verticals.
- Finance: Business Analytics is a valuable tool for financial firms and it has an immense impact on the various divisions of the industry. With the help of analytics, a Financial Analyst can gain valuable insights into their investments and portfolio management strategies, forecast their financial performance, and plan for the future. Analytics also helps banks and other financial institutions make more informed decisions when disbursing loans and can result in reduced bad loans and costs. Business Analytics is an invaluable tool for helping businesses understand their financial situation and plan for the future.
- Human Resource: Analytics play a crucial role in helping HR professionals make the best hiring decisions. By using analytics to collect information about high-performing applicants, analyze performance, and track the effectiveness of recruitment processes, HR Analysts can ensure that they are making the right hiring decisions and that they are finding the most qualified and capable candidates for the job.
- Marketing: Analytics play an important role in product marketing, market research, and forecasting market demand. Businesses need to use analytics to understand their customers and the market and develop effective strategies to attract and retain customers. By leveraging analytics, businesses can gain valuable insights into the market and its customers, and create strategies that will help them to achieve their desired objectives.
Skills Business Analysts Need
In addition to collecting and cleaning data and using statistical tools to analyze the same, a Business Analyst must possess critical thinking skills to interpret the data. Moreover, strong communication skills are also absolutely necessary in order to elucidate the results to clients who are not well-versed with advanced analytics. Hence an effective Business Analyst should possess requisite technical skills as well as effective soft skills.
PGDM – Business Analytics at Globsyn Business School
When one considers the Business Analytics PG courses in India, the 2 years’ full-time AICTE-approved PGDM – Business Analytics programme at Globsyn Business School surely comes up under the top few pick. This programme not only strengthens students’ concepts in advanced analytics but also help them develop the skills of an effective manager by reinforcing on the essential and core management functions with must-have corporate soft skills. The objective of the B-School’s PGDM – Business Analytics is to facilitate in-depth exposure to the students regarding methodologies and practices of Business Analytics and to prepare them for the emerging needs of industry in the various functional domains. Already positioned amongst the best Business Schools in Kolkata, this programme will enable graduates to demonstrate critical thinking, creativity, and innovation to emerge as business leaders and entrepreneurs in the analytical domain.
Note: The views expressed in this article are solely author’s own and do not reflect/represent those of Shiksha
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Anything you would want to ask experts?Answered 4 weeks ago
Degrees obtained from GBS Malta are recognised globally, especially in countries like Europe and the UK. The degrees offered at the university are aligned with the Malta Qualifications Framework and the European Qualifications Framework. The frameworks make the degrees more easily recognised within
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Beginner-Level 3
Answered a month ago
Globsyn Business School offers good placements to its MBA students. The the highest and average package offered during Globsyn Business School placements stood at INR 18.33 LPA and INR 7.39 LPA, respectively. The key highlights of Globsyn Business School placements for the Class of 2024 are tabulate
Contributor-Level 10
Answered a month ago
Yes, Globsyn Business School conducts placement drives annually for its MBA courses. The key highlights of Globsyn Business School MBA placements for the Class of 2024 are tabulated below:
Particulars | Placement Statistics (2024) |
|---|---|
Total recruiters | 100+ |
Total offers made | 1,000+ |
the highest package | INR 18.33 LPA |
Second the highest package | INR 12.00 LPA |
Third the highest package | INR 10.50 LPA |
Average Package | INR 7.39 LPA |
Contributor-Level 10
Answered a month ago
Some of the prominent recruiters who visited the GBS Kolkata during the 2024 drive are listed in the table below:
Globsyn Business School Top Recruiters | ||
|---|---|---|
Deloitte | PwC | Ferrero India |
IDFC First Bank | HDFC Bank | Exide Industries |
Asian Paints | Dabur | ITC |
Globsyn Business School Top New Recruiters | ||
IIFL Securities | Eveready Industries | Indorama India Pvt. Limited |
Shyam Steel Manufacturing Limited | Emami Limited | Pepsico |
Swiggy | Proconnect Supply Chain – Redington Group | Genpact |
Contributor-Level 10
Answered a month ago
Globsyn Business Schoo offers a large diversity of courses to students in Management field. Globsyn Business Schoo admissions are held on the basis of entrance tests. Students seeking course admissions must clear their previous qualifying examination and appear for any of the prescribed entrance exa
A
Contributor-Level 10
Answered 2 months ago
Globsyn Business School provide placements support to the candidates. In 2024, the highest package received by the candidates stood at INR 18.33 LPA. Additionally, the second and third the highest package offered was INR 12 LPA and INR 10.50 LPA, respectively. The information is sourced from the off
M
Contributor-Level 9
Answered 2 months ago
In the Globsyn Business School 2024 MBA/ PGDM placements, the average package was INR 7.39 LPA. Addtionally, the highest package stood at INR 18.33 LPA. Many top companies also participated in the placements drive and made job offer to the candidates.
R
Contributor-Level 9
Answered 2 months ago
Yes, Globsyn Business School offers a two-year MBA Global programme. This PG-level programme is offered in partnership with Malaysia University of Science and Technology (MUST). In this course, candidates get to experience classes by international faculty that ensures a global management education e
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Contributor-Level 9
Globsyn Business School is a renowned institution in India for postgraduate management education, offering AICTE approved PGDM and PGDM – Business Analytics, as well as MBA (Global) in collaboration with the Malaysia University of Science and Technology. GBS is renowned for its cutting-edge facilities, which offer an engaging experience for its students that goes beyond the boundaries of traditional classroom education. The campus is fully equipped with cutting-edge facilities, including the Globsyn Student Home. Among the other facilities offered are: a well-stocked library, hybrid classrooms, medical room, study lounge, outdoor and indoor sports facilities, etc. The open-air cafeteria and canteen are also available inside the campus. The GBS campus provides its students with an environment, which will facilitate both intellectual discourse and corporate life experience.