BBA in Marketing Management 

at UPES School of Business, Dehradun

BBA is offered in 11 different specialisations, namely Digital Marketing, Family Business & Entrepreneurship, Logistics Management, Analytics & Big Data, Auto Marketing, Human Resource, Marketing Management, Finance Management, Operations Management and more.

The highest package offered during UPES Dehradun BBA placement 2025 was 12.3 LPA. Top 10% students received average package of 8.6 LPA. In 2024, 220 students were placed and secured 300 offers from the recruiters. 

BBA full form is Bachelor of Business Administration. BBA courses are 2-year UG programmes that are designed to equip students with foundational knowledge and skills essential for managing and leading in various business environments. Studnets can also check the list of reasons below to know why it is worth joining the UPES School of Business for an BBA:

• Diverse Career Opportunities: The spectrum of career opportunities available to candidates after pursuing BBA courses is very wide. The course provides knowledge on different subjects like marketing, finance, sales, and operations. 
• Networking Opportunities: Students get the opportunity to network with some of the top industry professionals, helping them to learn more and accelerate their career growth.
• Entrepreneurial Skills: BBA Courses provide extensive knowledge related to management and leadership skills, preparing one for taking entrepreneurial roles in future.
• Career Opportunities Abroad: BBA Courses are so much in demand, that students get various opportunities to work in India as well as Abroad. 

The three-year BBA degree at UPES has total costs of about Rs. 10–12 Lakhs, including Rs. 1.25–1.5 Lakhs for tuition each semester. Uniforms, testing, housing and security deposits, registration, and other one-time expenses are extra. Tuition, course materials, facility access, workshops, and tours are all covered by the costs. A 5–10% yearly increase is appropriate. Scholarships are offered to worthy students. Before applying, students are urged to verify the most recent and correct BBA fee schedule on the UPES website or by getting in touch with the admission office.

Greetings

It is possible to get into UPES School of Business with 70% in class 12th. The eligibility criteria to get into UPES is a minimum score of 50% in classes 10th and 12th. Although your selection will solely depend on your performance in the selection round, but 70% score in 12th can help you in your selection. Also, prepare well for your UPESMET-UG exam or other entrance exams to get into BBA core or other BBA specializations.