BBA in Digital Business (Digital Marketing)
4.0 /5- A NAAC accredited
- Private Institute
- Estd. 2003
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Overview
UPES School of Business offers 3 years BBA in Digital Business (Digital Marketing) to the students. The course is offered at the UG level. The total cost of studying BBA in Digital Business (Digital Marketing) is INR 10,60,500. Besides tuition fee, students also need to pay caution deposit, exam fee, etc. for admission at UPES School of Business. Below are the details for the programme:
Total Tuition Fees | ₹11.14 Lakh Get Fees details |
Duration | 3 years |
Course Level | UG Degree |
Mode of Course | Full Time |
Average package | ₹ 4.70 Lakh |
Official Website | Go to Website  |
Type of University | Private |
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BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Fees
The UPES School of Business BBA in Digital Business (Digital Marketing) fees is cumulative of various fee components, such as tuition fees, admission fees, security deposit, hostel fees and more. For admission to the course, it is essential that students with admission offers pay the prescribed fees. The institution reserves the right to forfeit the admission in case of failure to pay the fees. Tabulated below is the complete UPES School of Business fee breakup for the BBA in Digital Business (Digital Marketing) course:
| Fee components | Amount (3 years) |
|---|---|
The fees might include components other than tuition fees. | ₹ 11.14 Lakh |
Hostel fee is calculated on the basis of 1st year. Actual amount may vary.
Hostel fee mentioned is for cheapest option available. For other options available, please refer to fee pdf.
The fees might i Hostel fee is calculated on the basis of 1st year. Actual amount may vary.
Hostel fee mentioned is for cheapest option available. For other options available, please refer to fee pdf.
The fees might include components other than hostel fees.
Meal Plan is not included in mentioned fee. | ₹ 5.59 Lakh |
One-time Payment includes Refundable Security Fee. | ₹ 20,000 |
₹ 16.93 Lakh |
These are based on information available on various sources. Latest values may differ.BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Curriculum
UPES School of Business BBA in Digital Business (Digital Marketing) curriculum is divided into 3 years. As per the curriculum, students get to study various subjects related to Business and Management Studies. The evaluation of students' performance is done through internal and external examinations. Students must score the minimum amount of credits as prescribed by the curriculum. To know more, download the PDF given in below table:
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Students Ratings & Reviews
1 Verified Review- 3-41
Placements4
Infrastructure4
Faculty & Course4
Campus Life4
Value for Money4
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Frequently Asked Questions
ShikshaGPT saysDigital marketing skills are versatile and applicable across industries and roles. It equips you with the skills necessary for starting your own business or freelancing. The field evolves rapidly, demanding continuous learning and adaptation to new trends and technologies.
On the other hand, Social Media Marketing is a marketing strategy that leverages social media platforms to achieve marketing and business objectives, such as brand promotion and customer engagement.
Candidates can check the table below to see the key highlights of both courses.
Particulars | Digital Marketing | Social Media Marketing |
|---|---|---|
Course Levels | Undergraduate, Postgraduate, Certification, Diploma | Undergraduate, Postgraduate, Certification, Diploma |
Entrance Exams | Based on Class 12 marks | |
Top Colleges | Chandigarh Lucknow, IIM Calcutta, Chandigarh Chandigarh University, Parul University etc.. | G D Goenka University, NIIT, Chandigarh5 Pro, etc. |
Fees | INR 50,000 - INR 8 Lakh | INR 500 - INR 1 Lakh |
Average Salary | INR 5 - INR 6 LPA | INR 7 LPA |
Job Profiles | Social Media Manager, Market Research Analyst, Content Marketer, Conversion Rate Optimiser, etc. | Marketing manager, Content marketer, Social Media Manager, etc. |
Top Recruiters | BBC Webwise, Pinstrom, Facebook, Google, iStrat and so on. | Gigde Global Solutions Private Limited, ROI Minds, etc. |
ShikshaGPT says7 pieces or 7 P's of Digital Marketing refer to all those digital elements that are firm uses to pursue its marketing objectives. The 7 P's Include the following:
- Product
- Price
- Place
- Promotion
- People
- Physical Evidence
- Process
Download exam sample paper
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Placements
| Particulars | Statistics (2025) |
|---|---|
| Average Salary | INR 4.70 Lakh |
| Highest Salary | INR 12.00 Lakh |
| Median Salary | INR 4.50 Lakh |
| % Batch placed | 94 |
Top Recruiters for UPES Knowledge Acres CampusBBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Entry Requirements
- 50%
Candidate must have passed Classes X and secured the mentioned marks.
- 50%
Candidates must have obtained a minimum of mentioned marks at the Higher and Senior Secondary levels (X and XII).
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Admission Process
- Admission ProcessFor admissions related detail please click on https://www.shiksha.com/college/school-of-business-upes-dehradun-38604/admission
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ShikshaGPT saysSearch Engine Optimization (SEO), Social Media Marketing (SMM), Email marketing and a lot more. You can do the basic course for digital marketing by Google for free and get the certification from Google. Search for digital marketing course by Google in Google and go to digitalgarage website. by Google your all doughts will be cleared there.
ShikshaGPT saysHi. SYLLABUS The programme covers both general management and digital marketing subjects. The programme is a holistic mixture of classroom lectures and practical lab sessions. I have listed down some of the important subjects present in this programme below. The list will help you know more about the course structure:
Communication Skills Organizational Behavior Basics of Management Business
- Communication Accounting
- Finance Management
- HR Management
- Economics Basics of Digital Marketing
- Digital Design and Communication
- Internet Technologies
- SEO
- Social Media Marketing
- Advertising
- Data Analytics
- Data Mining
- Web Design and Development
- Content Marketing
- Lead Generation & E Mail Marketing
- Mobile Marketing
- Project Management
- Business Laws and Ethics
- Digital Media Laws
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BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus News & Updates
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Contact Information
Knowledge Acres
P.O. Kandoli Via-Prem Nagar
Dehradun ( Uttarakhand)
(For general query)
(For admission query)
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