

BBA in Digital Business (Digital Marketing)
- A NAAC accredited
- Private Institute
- Estd. 2003
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Overview
UPES School of Business offers 3 years BBA in Digital Business (Digital Marketing) to the students. The course is offered at the UG level. The total cost of studying BBA in Digital Business (Digital Marketing) is INR 10,60,500. Besides tuition fee, students also need to pay caution deposit, exam fee, etc. for admission at UPES School of Business. Below are the details for the programme:
Total Tuition Fees | ₹11.14 Lakh Get Fees details |
Duration | 3 years |
Course Level | UG Degree |
Mode of Course | Full Time |
Average package | ₹ 4.70 Lakh |
Official Website | Go to Website |
Type of University | Private |
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Fees
The School of Business, UPES BBA in Digital Business (Digital Marketing) fee is inclusive of components such as Tuition Fees, One-Time Fees, Registration Fees, Exam Fees, and others. Also, candidates may be required to pay extra fees that are specific to the institution. The total tuition fee for the BBA in Digital Business (Digital Marketing) program at School of Business, UPES is INR 11,14,000. More information on the School of Business, UPES BBA in Digital Business (Digital Marketing) fee is as follows:
| Fee components | Amount (3 years) |
|---|---|
The fees might include components other than tuition fees. | ₹ 11.14 Lakh |
Hostel fee is calculated on the basis of 1st year. Actual amount may vary.
Hostel fee mentioned is for cheapest option available. For other options available, please refer to fee pdf.
The fees might i Hostel fee is calculated on the basis of 1st year. Actual amount may vary.
Hostel fee mentioned is for cheapest option available. For other options available, please refer to fee pdf.
The fees might include components other than hostel fees.
Meal Plan is not included in mentioned fee. | ₹ 5.59 Lakh |
One-time Payment includes Refundable Security Fee. | ₹ 20,000 |
₹ 16.93 Lakh |
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Curriculum
UPES School of Business BBA in Digital Business (Digital Marketing) curriculum is divided into 3 years. As per the curriculum, students get to study various subjects related to Business and Management Studies. The evaluation of students' performance is done through internal and external examinations. Students must score the minimum amount of credits as prescribed by the curriculum. To know more, download the PDF given in below table:
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Students Ratings & Reviews
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BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Frequently Asked Questions
The Human Resource Management Syllabus aims to develop skills in strategic management functions including human resource planning, compensation, recruitment, training and development, career planning, organizational effectiveness, employee relations and collective bargaining.
The syllabus usually includes core business subjects such as marketing, finance, accounting and management as well as specialised Human Resourse courses like Recruitment and Selection, Human Resource Information System, Employee Training and Development and Team Building and Leadership. For more details, please refer to the table stated above.
Admission to School of Health Sciences and Technology is both merit and entrance-based. UPES Dehradun conducts its own entrance exams like UPES PAT UPESMET UG UPES PAT UPESEAT etc. UPES also accepts national-level entrance exams such as JEE Main, NEET etc. for admission to courses in School of Health Sciences and Technology.
No, you cannot become a lawyer without a Law degree. You mandatorily need to obtain degrees such as BA/BCom/BSc/BBA LLB or LLB in order to be a lawyer in India. To become a lawyer, one must first complete three-year or five-year LLB from a recognised university and possess degree certificate. Then, they must enrol themselves in local Bar Council of the concerned state and enrolled as an advocate. Within two years of the enrolment, they must appear and clear AIBE in order to be eligible to practise anywhere in India.
UPES Dehradun, at the UG level, offers BBA, MA, BDes, and other courses to students. At the postgraduate level, the university provides MTech, MA, and other courses to students. UPES University Delhi is famous for its BTech and MBA courses.BTech and MBA students are placed in top companies such as HUL, Microsoft, Adobe, Genpact, PwC, and others. Seats are limited so apply early for admission.
Download exam sample paper
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Placements
| Particulars | Statistics (2025) |
|---|---|
| Average Salary | INR 4.70 Lakh |
| Highest Salary | INR 12.00 Lakh |
| Median Salary | INR 4.50 Lakh |
| % Batch placed | 94 |
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Entry Requirements
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Admission Process
- Admission ProcessFor admissions related detail please click on https://www.shiksha.com/college/school-of-business-upes-dehradun-38604/admission
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Yes, UPESEAT is University of Petroleum & Energy Studies Engineering Aptitude Test. University of Petroleum & Energy Studies (UPES) conducts the examination every year online for the admission of suitable candidates to its various BTech courses. It is a self-financed, UGC and AICTE approved University. Admission in UPES is done through UPESEAT, JEE Main scorecard, and Board merit list. 80% of seats of the University are filled through UPESEAT and the rest 20% are filled on the basis of the JEE Main scorecard and Class 12 result. Check below the sections of UPESEAT:
| Sections | No. of Questions |
|---|---|
Mathematics / Biology | 35 |
| Physics | 35 |
| Chemistry | 35 |
| Comprehension | 20 |
| Total No. of Questions | 125 |
The School of Design (SoD) at UPES in Dehradun is indeed a good college for pursuing design-related studies. It's a recognised institution, accredited with a Grade B by the National Assessment and Accreditation Council (NAAC), and it's also approved by the University Grants Commission (UGC). Additionally, UPES, as a whole, holds a prestigious position as the No. 1 private university in India for academic reputation according to the QS World University Rankings 2024. It's part of the top 3% of universities globally, and it's the only GRIPHA rated university in India, signifying its commitment to quality education. With a variety of specializations to choose from, including retail and interiors, transportation design, industrial design, and communication design, UPES offers a well-rounded education in the field of design. So, if you're looking for a reputable institution for your design studies, UPES's School of Design is a strong choice to consider.
UPES is ranked as the no. one private university under the academic reputation in India category by the QS World University Rankings 2024 and is also among the top 3% of universities present in the world. UPES University is also ranked 54 by NIRF 2023 under the Engineering category and 39 by NIRF 2023 under the Management category. The university placements and infrastructure is also good. BTech students are placed in top companies. Hence, UPES is a good university for BTech.
UPES Dehradun University offers scholarships in nine categories. Find them below:
1. Entry level Scholarship - on the basis of board merit, JEE, CUET score
2. Domicile Scholarship - to provide support to the student of Uttarakhand
3. Scholarship for MBA
4. Frre Ships - to provide quality education to the students from economically weaker section
5. Sports Scholarship
6. Fellowship for Mtech & MDes programmes
7. Scholarship based on academic performance
8. Student Funancial Support - We care initiiative by UPES
9. Alumni Scholarship
The details regarding the top recruiters of UPES Dehradun is mentioned below:
UPES Dehradun Top Recruiters | ||
|---|---|---|
Schlumberger | Amazon | Adobe |
Microsoft | ONGC | Deloitte |
KPMG | EY | PwC |
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BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus News & Updates




BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Contact Information
Knowledge Acres
P.O. Kandoli Via-Prem Nagar
Dehradun ( Uttarakhand)
(For general query)
(For admission query)
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