

BBA in Digital Business (Digital Marketing)
- A NAAC accredited
- Private Institute
- Estd. 2003
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Overview
UPES School of Business offers 3 years BBA in Digital Business (Digital Marketing) to the students. The course is offered at the UG level. The total cost of studying BBA in Digital Business (Digital Marketing) is INR 10,60,500. Besides tuition fee, students also need to pay caution deposit, exam fee, etc. for admission at UPES School of Business. Below are the details for the programme:
Total Tuition Fees | ₹11.14 Lakh Get Fees details |
Duration | 3 years Get Curriculum |
Course Level | UG Degree |
Mode of Course | Full Time |
Average package | ₹ 4.70 Lakh |
Application Link | Go to Website |
Type of University | Private |
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Fees
The School of Business, UPES BBA in Digital Business (Digital Marketing) fee is inclusive of components such as Tuition Fees, One-Time Fees, Registration Fees, Exam Fees, and others. Also, candidates may be required to pay extra fees that are specific to the institution. The total tuition fee for the BBA in Digital Business (Digital Marketing) program at School of Business, UPES is INR 11,14,000. More information on the School of Business, UPES BBA in Digital Business (Digital Marketing) fee is as follows:
| Fee components | Amount (3 years) |
|---|---|
The fees might include components other than tuition fees. | ₹ 11.14 Lakh |
Hostel fee is calculated on the basis of 1st year. Actual amount may vary.
Hostel fee mentioned is for cheapest option available. For other options available, please refer to fee pdf.
The fees might i Hostel fee is calculated on the basis of 1st year. Actual amount may vary.
Hostel fee mentioned is for cheapest option available. For other options available, please refer to fee pdf.
The fees might include components other than hostel fees.
Meal Plan is not included in mentioned fee. | ₹ 5.59 Lakh |
One-time Payment includes Refundable Security Fee. | ₹ 20,000 |
₹ 16.93 Lakh |
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Highlights
- UPES Applications Open for 2026: https://u.shiksha.com/SHKSHA/YqoF8f4G?open-reg
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Curriculum
UPES School of Business BBA in Digital Business (Digital Marketing) curriculum is divided into 3 years. As per the curriculum, students get to study various subjects related to Business and Management Studies. The evaluation of students' performance is done through internal and external examinations. Students must score the minimum amount of credits as prescribed by the curriculum. To know more, download the PDF given in below table:
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Students Ratings & Reviews
- 3-41
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Frequently Asked Questions
The Human Resource Management Syllabus aims to develop skills in strategic management functions including human resource planning, compensation, recruitment, training and development, career planning, organizational effectiveness, employee relations and collective bargaining.
The syllabus usually includes core business subjects such as marketing, finance, accounting and management as well as specialised Human Resourse courses like Recruitment and Selection, Human Resource Information System, Employee Training and Development and Team Building and Leadership. For more details, please refer to the table stated above.
Hope this helps!!!
These are very simple steps:
- Visit official website.
- Click Apply Now on Home page.
- Register with a login ID.
- Fill the application form and upload documents.
- Pay application fee of INR 1,750.
- Submit the form and save for later.
No, you cannot become a lawyer without a Law degree. You mandatorily need to obtain degrees such as BA/BCom/BSc/BBA LLB or LLB in order to be a lawyer in India. To become a lawyer, one must first complete three-year or five-year LLB from a recognised university and possess degree certificate. Then, they must enrol themselves in local Bar Council of the concerned state and enrolled as an advocate. Within two years of the enrolment, they must appear and clear AIBE in order to be eligible to practise anywhere in India.
During UPES placeemnts 2025 the placement rate achieved was 92%. The tabe below provides the placement rate recorded in the past three years:
| Particulars | Placement Statistics (2023) | Placement Statistics (2024) | Placement Statistics (2025) |
|---|---|---|---|
| Placement Rate | 94.40% | 92.41% | 92% |
The overall UPES average package for 2025 has not been released yet. In 2024 the average package stood at INR 6.69 LPA. UPES has released its school wise average package for 10%. Have a look at the table below to know more:
| School | Average Package for Top 10% (2025) |
|---|---|
| School of Advanced Engineering | INR 18.2 LPA |
| School of Advanced Engineering (BTech) | INR 17.9 LPA |
| School of Computer Science | INR 42 LPA |
| School of Computer Science (BTech) | INR 42 LPA |
| School of Business | INR 14.2 LPA |
| School of Business (MBA) | INR 15.8 LPA |
| School of Business (BBA) | INR 8.6 LPA |
| School of Design | INR 9.1 LPA |
| School of Law | INR 8.9 LPA |
| School of Health Sciences and Technology | INR 6 LPA |
| School of Liberal Studies and Media | INR 5 LPA |
Download exam sample paper
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Placements
| Particulars | Statistics (2025) |
|---|---|
| Average Salary | INR 4.70 Lakh |
| Highest Salary | INR 12.00 Lakh |
| Median Salary | INR 4.50 Lakh |
| % Batch placed | 94 |
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Entry Requirements
BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Admission Process
Admissions Open! Apply Now
- Register and applyUPES Applications Open for 2026: https://u.shiksha.com/SHKSHA/YqoF8f4G?open-reg
- Admission ProcessFor admissions related detail please click on https://www.shiksha.com/college/school-of-business-upes-dehradun-38604/admission
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The key highlights recorded during the UPES- Knowledge Acres Campus placements 2025 is given in the table below:
| Particulars | Placement Statistics (2025) |
|---|---|
| Placement Rate | 92% |
| Students Placed | 2,444 |
| the highest Package | INR 52 LPA |
| Companies Visited | 800 |
Yes, the placements at UPES are good. Have a look at the table below which provides the placement statistics recorded in the past three years:
| Particulars | Placement Statistics (2023) | Placement Statistics (2024) | Placement Statistics (2025) |
|---|---|---|---|
| Placement Rate | 94.4% | 92.41% | 92% |
| Students Placed | 2179 | 2686 | 2444 |
| the highest Package | INR 36 LPA | INR 49 LPA | INR 52 LPA |
| Average Package | INR 6.67 LPA | INR 6.69 LPA | N/A |
| Companies Visited | 535 | 663 | 800 |
The specialisations offered at UPES for BTech in Compurt Science and Engineering is mentioned below:
- Full Stack Development
- Cyber Security & Digital Forensics
- DevOps
- Cloud Computing and Virtualization Technology
- Artificial Intelligence and Machine Learning
- Graphics & Gaming
- Data Science
- Internet of Things
The details regarding the top recruiters of UPES Dehradun is mentioned below:
UPES Dehradun Top Recruiters | ||
|---|---|---|
Schlumberger | Amazon | Adobe |
Microsoft | ONGC | Deloitte |
KPMG | EY | PwC |
To get admission in School of Health Sciences and Technology, UPES candidates might have to complete multi-step process. Check below the admission steps for UPES:
- Application: The mode of application is online. The application fee for BTech, BPharma, MSc, and BSc is INR 1,350 each.
- Selection rounds: The university conducts its own entrance exams for providing admission to specific courses. Apart from these, UPES Dehradun also accepts national-level entrance exams like CUET UG, NEET, JEE Main, etc.
- Admission confirmation: After completion of the selection rounds, the shortlisted candidates are called for verification of the documents. Aspirants need to pay course fee to confirm their seat in the university.
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BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus News & Updates



BBA in Digital Business (Digital Marketing) at UPES Knowledge Acres Campus Contact Information
Knowledge Acres
P.O. Kandoli Via-Prem Nagar
Dehradun ( Uttarakhand)
(For general query)
(For admission query)
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