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BBA in Digital Business (Digital Marketing) 

  • A NAAC accredited
  • Private Institute
  • Estd. 2003
BBA in Digital Business (Digital Marketing)
Table of contents
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BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Overview

Total Tuition Fees

11.14 Lakh
Get Fees details

Duration

Course Level

UG Degree

Mode of Course

Full Time

Average package

4.70 Lakh

Application Link

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Type of University

Private

BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Fees

Fee componentsAmount (3 years)
11.14 Lakh
5.59 Lakh
20,000
16.93 Lakh
Info IconThese are based on information available on various sources. Latest values may differ.
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BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Highlights

BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Curriculum

BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Students Ratings & Reviews

4/5
Verified Icon1 Verified ReviewInfo Icon
Placement Review IconPlacements4
Infrastructure Review IconInfrastructure4
Faculty Review IconFaculty & Course4
Crowd Review IconCampus Life4
Money Review IconValue for Money4
A
Anmol Sethi Verified Icon
BBA in Digital Business (Digital Marketing) - Batch of 2023
4
4Placements4Infrastructure4Faculty4Crowd & Campus Life4Value for Money
It is a good college to do BBA in marketing.
Placements: Almost 87% of the students got placed in our course. The highest salary package offered is 8 LPA, and the lowest salary package offered is 3 LPA. The average salary package offered is 4.2 LPA. Top recruiting companies are Chronicles, Wipro, and Freshworks. Around 87% of the students got internships in companies like Reliance, etc. Top roles offered are social media marketer, business analysts, and digital marketer.
Infrastructure: Classrooms can accommodate 70 students, and Wi-Fi is average. Hostel is good with food of normal taste like by majority. It also has football, badminton, table tennis, and a gym. The library is very good with machines for online book issues. Mess has a limited menu but with hygiene and quality.
Faculty: The majority of the teachers are Ph.D. holders, supportive and helpful. Teaching quality is good. The course curriculum is relevant as the practical approach is used. Students who work hard are industry-ready. Semester exams are average difficultly as the case study and practical based exam is conducted. The pass percentage is 35%.
Other: Anyone who wants to pursue digital marketing in bachelor's can opt for this course. The best thing about the course is it is future and helpful after the pandemic. Improvement can be done on the website and in practical experiences. Scholarships can be availed by anyone up to 10 to 20% and girl scholarships are also provided.
Reviewed on 18 Feb 2022Read More
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BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
 
Frequently Asked Questions

Q:   What subjects are covered in the BBA in HR syllabus?
A: 

Human Resource Management Syllabus aims to develop skills in strategic management functions including human resource planning, compensation, recruitment, training and development, career planning, organizational effectiveness, employee relations and collective bargaining.

Syllabus usually includes core business subjects such as marketing, finance, accounting and management as well as specialised Human Resourse courses like Recruitment and Selection, Human Resource Information System, Employee Training and Development and Team Building and Leadership. For more details, please refer to table stated above.

Hope this helps!!!

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Q:   What are the steps to apply for UPES - Experience Centre admission, and how much is the application fee for all courses?
A: 

These are very simple steps:

  1. Visit official website.
  2. Click Apply Now on Home page.
  3. Register with a login ID.
  4. Fill the application form and upload documents.
  5. Pay application fee of INR 1,750.
  6. Submit the form and save for later.
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Q:   Is it difficult to get admission in School of Health Sciences and Technology Courses, UPES - Experience Centre?
A: 

UPES Dehradun offers admission to most of the courses based on entrance exam scores. Candidates have to appear for the university or national-level entrance exam for admission. UPSEAT conducted by the university is competitive due to limited seats and large number of applications. Aspirants who prepare well can pass the entrance test.

Q:   Can I become a lawyer without a Law degree?
A: 

No, you cannot become a lawyer without a Law degree. You mandatorily need to obtain degrees such as BA/BCom/BSc/BBA LLB or LLB in order to be a lawyer in India. To become a lawyer, one must first complete three-year or five-year LLB from a recognised university and possess degree certificate. Then, they must enrol themselves in local Bar Council of the concerned state and enrolled as an advocate. Within two years of the enrolment, they must appear and clear AIBE in order to be eligible to practise anywhere in India. 

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Download exam sample paper

CUET
UGAT
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BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Placements

ParticularsStatistics (2025)
Average SalaryINR 4.70 Lakh
Highest SalaryINR 12.00 Lakh
Median SalaryINR 4.50 Lakh
% Batch placed94
Lock IconTop Recruiters for UPES Knowledge Acres Campus
Accenture
Bosch Ltd
Deloitte
HCL
Infosys
Nestle
Novartis
Panasonic
Persistent
pidilite industries
pwc
Reliance
Samsung
Spicejet
TATA Consultancy Services
View placement details

BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Entry Requirements

General
Requirements for 10th gradeUp Arrow Icon
  • 50%
Requirements for 12th gradeUp Arrow Icon
  • 50%
Other eligibility criteriaUp Arrow Icon

BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Admission Process

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Admissions Open! Apply Now

  • Register and apply
  • Admission Process

Important Dates

ALL
COURSE
UGAT
CUET
UPESMET
Oct 15, 2025 - Apr 30, 2026
UPESMET 2026 Registrations
May 11 - 31, 2026
CUET 2026 Exam
Jun 14, 2026
Last date of UGAT 2026 registrationTentative

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BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
 
Students also asked

Q:   Can I get into UPES without entrance exam?
A: 

 Yes, UPESEAT is University of Petroleum & Energy Studies Engineering Aptitude Test. University of Petroleum & Energy Studies  (UPES) conducts the examination every year online for the admission of suitable candidates to its various BTech courses. It is a self-financed, UGC and AICTE approved University. Admission in UPES is done through UPESEAT, JEE Main scorecard, and Board merit list. 80% of seats of the University are filled through UPESEAT and the rest 20% are filled on the basis of the JEE Main scorecard and Class 12 result. Check below the sections of UPESEAT:

SectionsNo. of Questions 

Mathematics / Biology

35
Physics35
Chemistry35
Comprehension20
Total No. of Questions125
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Q:   What are the facilities provided by the UPES - Experience Centre?
A: 

UPES - Experience Centre provides various modern and advanced facilities for students. The university has modern classrooms, hostel, and provides various other facilities for undergraduate and postgraduate students. UPES - Experience Centre has modern conference halls, canteen, and offers transportation and various other modern facilities for undergraduate and postgraduate students.

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Q:   Which courses are offered by UPES Dehradun?
A: 

UPES Dehradun, at the UG level, offers BBA, MA,  BDes, and other courses to students. At the postgraduate level, the university provides MTech,  MA,  and other courses to students. UPES University Delhi is famous for its BTech and MBA courses.BTech and MBA students are placed in top companies such as HUL, Microsoft, Adobe, Genpact, PwC, and others. Seats are limited so apply early for admission.

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Q:   Does UPES provide 100% placements to its students?
A: 

During UPES placeemnts 2025 the placement rate achieved was 92%. The tabe below provides the placement rate recorded in the past three years:

ParticularsPlacement Statistics (2023)Placement Statistics (2024)Placement Statistics (2025)
Placement Rate94.40%92.41%92%
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Q:   What are the specialisations offered in UPES Computer Science and Engineering?
A: 

The specialisations offered at UPES for BTech in Compurt Science and Engineering is mentioned below:

  • Full Stack Development
  • Cyber Security & Digital Forensics
  • DevOps
  • Cloud Computing and Virtualization Technology
  • Artificial Intelligence and Machine Learning
  • Graphics & Gaming
  • Data Science
  • Internet of Things
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BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 

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BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Contact Information

Address

Knowledge Acres
P.O. Kandoli Via-Prem Nagar

Dehradun ( Uttarakhand)

Phone
7060111775

(For general query)

8171979021

(For admission query)

Go to College Website ->