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BBA in Digital Business (Digital Marketing) 

  • A NAAC accredited
  • Private Institute
  • Estd. 2003

BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Overview

Total Tuition Fees

11.14 Lakh
Get Fees details

Duration

Course Level

UG Degree

Mode of Course

Full Time

Average package

4.70 Lakh

Application Link

Go to Website External Link Icon

Type of University

Private
BBA in Digital Business (Digital Marketing)
Table of contents
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BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Fees

Fee componentsAmount (3 years)
11.14 Lakh
5.59 Lakh
20,000
16.93 Lakh
Info IconThese are based on information available on various sources. Latest values may differ.
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BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Highlights

BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Curriculum

BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Students Ratings & Reviews

4/5
Verified Icon1 Verified ReviewInfo Icon
Placement Review IconPlacements4
Infrastructure Review IconInfrastructure4
Faculty Review IconFaculty & Course4
Crowd Review IconCampus Life4
Money Review IconValue for Money4
A
Anmol Sethi Verified Icon
BBA in Digital Business (Digital Marketing) - Batch of 2023
4
4Placements4Infrastructure4Faculty4Crowd & Campus Life4Value for Money
It is a good college to do BBA in marketing.
Placements: Almost 87% of the students got placed in our course. The highest salary package offered is 8 LPA, and the lowest salary package offered is 3 LPA. The average salary package offered is 4.2 LPA. Top recruiting companies are Chronicles, Wipro, and Freshworks. Around 87% of the students got internships in companies like Reliance, etc. Top roles offered are social media marketer, business analysts, and digital marketer.
Infrastructure: Classrooms can accommodate 70 students, and Wi-Fi is average. Hostel is good with food of normal taste like by majority. It also has football, badminton, table tennis, and a gym. The library is very good with machines for online book issues. Mess has a limited menu but with hygiene and quality.
Faculty: The majority of the teachers are Ph.D. holders, supportive and helpful. Teaching quality is good. The course curriculum is relevant as the practical approach is used. Students who work hard are industry-ready. Semester exams are average difficultly as the case study and practical based exam is conducted. The pass percentage is 35%.
Other: Anyone who wants to pursue digital marketing in bachelor's can opt for this course. The best thing about the course is it is future and helpful after the pandemic. Improvement can be done on the website and in practical experiences. Scholarships can be availed by anyone up to 10 to 20% and girl scholarships are also provided.
Reviewed on 18 Feb 2022Read More
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BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
 
Frequently Asked Questions

Q:   What subjects are covered in the BBA in HR syllabus?
A: 

The Human Resource Management Syllabus aims to develop skills in strategic management functions including human resource planning, compensation, recruitment, training and development, career planning, organizational effectiveness, employee relations and collective bargaining.

The syllabus usually includes core business subjects such as marketing, finance, accounting and management as well as specialised Human Resourse courses like Recruitment and Selection, Human Resource Information System, Employee Training and Development and Team Building and Leadership. For more details, please refer to the table stated above.

Hope this helps!!!

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Q:   What are the steps to apply for UPES - Experience Centre admission, and how much is the application fee for all courses?
A: 

These are very simple steps:

  1. Visit official website.
  2. Click Apply Now on Home page.
  3. Register with a login ID.
  4. Fill the application form and upload documents.
  5. Pay application fee of INR 1,750.
  6. Submit the form and save for later.
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Q:   Can I become a lawyer without a Law degree?
A: 

No, you cannot become a lawyer without a Law degree. You mandatorily need to obtain degrees such as BA/BCom/BSc/BBA LLB or LLB in order to be a lawyer in India. To become a lawyer, one must first complete three-year or five-year LLB from a recognised university and possess degree certificate. Then, they must enrol themselves in local Bar Council of the concerned state and enrolled as an advocate. Within two years of the enrolment, they must appear and clear AIBE in order to be eligible to practise anywhere in India. 

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Q:   Does UPES provide 100% placements to its students?
A: 

During UPES placeemnts 2025 the placement rate achieved was 92%. The tabe below provides the placement rate recorded in the past three years:

ParticularsPlacement Statistics (2023)Placement Statistics (2024)Placement Statistics (2025)
Placement Rate94.40%92.41%92%
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Q:   What is the average package recorded during UPES placements?
A: 

The overall UPES average package for 2025 has not been released yet. In 2024 the average package stood at INR 6.69 LPA. UPES has released its school wise average package for 10%. Have a look at the table below to know more:

SchoolAverage Package for Top 10% (2025)
School of Advanced EngineeringINR 18.2 LPA
School of Advanced Engineering (BTech)INR 17.9 LPA
School of Computer ScienceINR 42 LPA
School of Computer Science (BTech)INR 42 LPA
School of BusinessINR 14.2 LPA
School of Business (MBA)INR 15.8 LPA
School of Business (BBA)INR 8.6 LPA
School of DesignINR 9.1 LPA
School of LawINR 8.9 LPA
School of Health Sciences and TechnologyINR 6 LPA
School of Liberal Studies and MediaINR 5 LPA
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Download exam sample paper

CUET
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BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Placements

ParticularsStatistics (2025)
Average SalaryINR 4.70 Lakh
Highest SalaryINR 12.00 Lakh
Median SalaryINR 4.50 Lakh
% Batch placed94
Lock IconTop Recruiters for UPES Knowledge Acres Campus
Accenture
Bosch Ltd
Deloitte
HCL
Infosys
Nestle
Novartis
Panasonic
Persistent
pidilite industries
pwc
Reliance
Samsung
Spicejet
TATA Consultancy Services
View placement details

BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Entry Requirements

General
Requirements for 10th gradeUp Arrow Icon
  • 50%
Requirements for 12th gradeUp Arrow Icon
  • 50%
Other eligibility criteriaUp Arrow Icon

BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Admission Process

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Admissions Open! Apply Now

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  • Admission Process

Important Dates

ALL
COURSE
UGAT
CUET
UPESMET
Oct 15, 2025 - Apr 30, 2026
UPESMET 2026 Registrations
Mar 1 - 24, 2026
CUET 2026 Application ProcessTentative
May 15 - Jun 3, 2026
CUET 2026 ExamTentative

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BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
 
Students also asked

Q:   How are the placements at UPES- Knowledge Acres Campus?
A: 

The key highlights recorded during the UPES- Knowledge Acres Campus placements 2025 is given in the table below:

ParticularsPlacement Statistics (2025)
Placement Rate92%
Students Placed2,444
the highest PackageINR 52 LPA
Companies Visited800
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Q:   Are the placements at UPES good?
A: 

Yes, the placements at UPES are good. Have a look at the table below which provides the placement statistics recorded in the past three years:

ParticularsPlacement Statistics (2023)Placement Statistics (2024)Placement Statistics (2025)
Placement Rate94.4%92.41%92%
Students Placed217926862444
the highest PackageINR 36 LPAINR 49 LPAINR 52 LPA
Average PackageINR 6.67 LPAINR 6.69 LPAN/A
Companies Visited535663800

 

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Q:   What are the specialisations offered in UPES Computer Science and Engineering?
A: 

The specialisations offered at UPES for BTech in Compurt Science and Engineering is mentioned below:

  • Full Stack Development
  • Cyber Security & Digital Forensics
  • DevOps
  • Cloud Computing and Virtualization Technology
  • Artificial Intelligence and Machine Learning
  • Graphics & Gaming
  • Data Science
  • Internet of Things
Q:   Who are the top recruiters of UPES Dehradun?
A: 

The details regarding the top recruiters of UPES Dehradun is mentioned below:

UPES Dehradun Top Recruiters

Schlumberger

Amazon

Adobe

Microsoft

ONGC

Deloitte

KPMG

EY

PwC

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Q:   Can I get direct admission in School of Health Sciences and Technology, UPES?
A: 

To get admission in School of Health Sciences and Technology, UPES candidates might have to complete multi-step process. Check below the admission steps for UPES:

  1. Application: The mode of application is online. The application fee for BTech, BPharma, MSc, and BSc is  INR 1,350 each.
  2. Selection rounds: The university conducts its own entrance exams for providing admission to specific courses. Apart from these, UPES Dehradun also accepts national-level entrance exams like CUET UG, NEET, JEE Main, etc.
  3. Admission confirmation: After completion of the selection rounds, the shortlisted candidates are called for verification of the documents. Aspirants need to pay course fee to confirm their seat in the university.
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BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 

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BBA in Digital Business (Digital Marketing)
 at 
UPES Knowledge Acres Campus 
Contact Information

Address

Knowledge Acres
P.O. Kandoli Via-Prem Nagar

Dehradun ( Uttarakhand)

Phone
7060111775

(For general query)

8171979021

(For admission query)

Go to College Website ->