Planning An Event? Wine Can Be An Affordable Alcohol

As against the norm, experts from the hospitality industry suggest that wine is the best and most affordable liquor to serve at events.

Wine is a more socially-acceptable as it has low alcoholic strength. It is also less bitter when compared to other drinks, including beer or botanical-flavored Gin that could a burning sensation to the throat.

Events, whether formal or informal, can be a flop show if the quality of food and beverages served is not premium. In today’s time, serving alcoholic beverages is inevitable in all types of events. So, what is the best alcoholic drink to serve at an event without burning a hole in your pocket? As against the norm, experts from the hospitality industry suggest that wine is the best and most affordable liquor to serve at events.

Why is wine a competitive option?

Wine not only is affordable when compared to other liquor and cocktails when serving at an event, but it also is a more premium option to choose for. But, what makes wine more affordable? A bottle of good quality wine made in India could cost an average of Rs 1,500 at any fine-dine restaurant. However, at events, a similar bottle is likely to be available at a discounted price for banquets. When bought in bulk, you could get a discount of 5-10 percent.

Also, at a restaurant, a glass of cocktail is about 18-20 percent expensive than a glass of Indian wine brands such as Sula, Fratelli or Australian brand such as Jacobs Creek. This price is defined by the cost of the complete bottle of the wine or the liquor used in the cocktail.

In terms of consumption, wine is also consumed in lesser quantities when compared to other types of liquor. It is drunk slowly and hence, is consumed less. A consumer drinks not more than 2-3 glasses of wine.  

Classy & socially-affordable

When organizing a house party or a small get-together, hosts mostly prefer serving wine to the guests as that is more socially-acceptable alcohol and also brings a classy touch to cozy conversations. Wine is known to have a low alcoholic strength coupled with a fruity bouquet of taste. In fact, alcohol initiators or the first-time drinkers see wine as one of the best options as it is not bitter like beer or botanical-flavored gin that could give a burning sensation to the throat.

The growing popularity of wine

The consumption of wine has grown manifold in India owing to the rising number of manufacturing units in the country. Many autonomous bodies such as the Initiatives by Indian Grape Processing Board and the All India Wine Producing Association are taking steps to make wine popular among classes as well as masses by organizing wine training & tasting events and wine exhibitions. Also, various clubs have been formed and bloggers and media have been roped in to spread the word. Social media also plays a crucial role in creating a new market among youth.

So, if you are an event planner, it is suggested that choosing the correct wine and designing the menu around it is your key to a successful event.

About the Author:

Ankit Gupta has a versatile and enriched experience of 10 years in various fields like Hospitality Industry, Liquor Industry, Food Trading & Processing Industry and Academics. He is an assistant professor at Vedatya Institute.

He has a vast experience in luxury hotel brands like The Grand New Delhi and ITC Maurya New Delhi Luxury Collection and has upgraded his beverage skills of wines, spirits and bar by working with Luca Wines and Nature Bounty Wines as wine trainer cum sommelier. He designed his own curriculum and founded Robust School of Wine to provide quality wine knowledge with practical exposure.

At IIHM Delhi, Ankit has evaluated curriculum of all years, designed MT program, created FAQ for final year students and conducted mock psychometric test. He also played a vital role in international and domestic competitions, fests and events and conducted WSET wine training and tasting sessions. He is also a proud member of the Indian Culinary Forum.