MBA Finance vs MBA Marketing – Which is a better career choice?

5 mins readUpdated on Aug 12, 2019 10:46 IST
Although both MBA in Finance and MBA in Marketing include core business subjects, their overall syllabi are different and so are career options. Read this article to know MBA Finance vs MBA Marketing – Which is a better career choice?

The excitement of getting into a B-school of your choice is unparalleled. All those long and tiresome nights of tackling difficult sums have paid off and you can finally bask in the glory. But there is one final decision to make: which course specialization to opt for? From Operations Management to Human Resources Management to Marketing Management, there are several options to consider when deciding the right fit. The number of options available is overwhelming and just the thought of having to choose one among them might give you many more sleepless nights.

We all know that MBA degrees with specializations in Finance or Marketing remain highly sought after. So, let’s try to make this daunting task a little simpler and get to know what an MBA in Finance and an MBA in Marketing entail.

An MBA programme specialising in Finance prepares graduates to make and review financial decisions for their future organisations. Let's take a look at both the specializations and compare their career options.

MBA Finance vs MBA Marketing – Which is a better career choice?

Key Points About MBA in Finance

    • The curriculum includes several finance courses that teach students how to acquire, manage, and distribute funds in a business setting.
    • Some of the popular subjects you will be studying are Derivatives Management, Financial Risk Management, Security Analysis & Portfolio Management, Corporate Finance, Business Accounting, etc. Some of the common finance job titles include Financial Analyst, Budget Analyst, Investment Banker, Auditor, Financial Controller, etc.
    • Job profile: Professionals in these fields are involved in making decisions on how to obtain, manage and distribute funds for various projects, researching and analysing investment options, auditing financials, etc.
    • Studying financial management helps graduates gain knowledge in fields like data analysis, financial accounting, and finance. A finance graduate will ensure that the business doesn’t fall short of financial resources in crucial times. In a nutshell, the road to any business’ coffers passes through the finance manager.
    • If you have a passion for numbers, possess good analytical skills, and number crunching is your forte, an MBA in Finance could be the ideal choice for you.

MBA in Marketing is about the marketing and sale of products and services that companies offer. Professionals make decisions regarding public relations, advertising, communication, etc. which helps them build their brand's image and promote their products. They make strategies for promoting the company, its products, and services through various online and offline channels.

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Key Points About MBA in Marketing

  • Strategic planning, economics, financial analysis, consumer behavior, business trends, sales & marketing are some of the areas that graduates from this field focus on.
  • The subjects that you would have to study will include Digital Marketing, Customer Relationship Management, Marketing Analytics, Pricing, Market-oriented Strategy Planning, Retail Management etc.
  • Some of the common marketing job titles are Marketing Manager, Brand Manager, Sales Manager, Market Research Analyst, Digital Marketing Specialist, etc.
  • Your aim as a manager would be to maximize the revenue of the company by ensuring the sales figures are always up and the marketing of the product is done properly. Customer satisfaction is of utmost importance for any company and you as a manager would help achieve that. More importantly, marketing brings in the money that finance manages.
  There are no prerequisites for MBA, all you need is an open mind and the zeal to learn. Your academic background should play a negligible role in impacting your decision here.

There is no dearth of opportunities in both the fields. A graduate in Finance can work in industries such as Banks, Financial Consultancies, Institutional Finance, Merchant Banking, Corporate Finance, and more, whereas a degree in the field of Marketing opens up many job avenues in Media, FMCG, Pharmaceuticals, Retail, Real Estate, Hospitality, Automobiles and other industries. Students often have this misconception that an economics graduate will perform better if he takes up MBA Finance or that engineering graduates have an advantage when it comes to number crunching. The truth is that it does not matter which academic background you are coming from. It does not matter if you are a fresher or you have work experience. Whatever you are going to learn in the two years at your B-school will decide how well you perform in your chosen specialization. There are no prerequisites for MBA, all you need is an open mind and the zeal to learn. Your academic background should play a negligible role in impacting your decision here.

Before making a choice between MBA Finance and MBA Marketing, you need to consider what your interests are and which one of the two options is a better match with the skill set you possess. You should remember that the choice you make now will impact your line of work and the nature of your job in the future.

Lastly, whether you choose an MBA in Finance or MBA in Marketing, the rules to succeed remain the same: work hard, work smart and persevere.

[This article is contributed by IMT Ghaziabad]

 
Also read:
Differene between MBA Finance and CA - Course and Career Prospect

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Comments

A

What percentile should I aim for in CAT to get a call from IIMs and IITs? My scores: 10th-79%, 12th-76% and UG-82%.

7217382
Vinay kr Pandey

Scholar-Level 16

4 months ago

To get admitted into any IIMss or any Top MBA colleges in India, the minimum CAT 2022 cutoff is expected to be 90 percentile. Those who secured the 99+ percentile can apply to top Iims like IIM Bangalore, IIM Ahmedabad, IIM Lucknow, IIM Calcutta, and IIM Kozhikode. Hope it helps.

7217382
ABHISHEK K

Scholar-Level 17

2 years ago

CAT score above 95 percentile. The best Iims, call students when they have their percentile above 90% or 95%. You have a good academic background so you just need to score your best in CAT rest there is a fair chance that you will get in.

S

Which one is the best PGDM dual country programme of IMT Gaziabad or IMT Hyderabad in placement?

V

Vishnu Sharma

Beginner-Level 4

6 months ago

If you are particularly looking for placements, you need to look at several factors for a college. To have a general idea, start by looking at the placement reports published by the college. See what profiles were offered and what were the recruiting companies visiting the campus. CTC figures are...If you are particularly looking for placements, you need to look at several factors for a college. To have a general idea, start by looking at the placement reports published by the college. See what profiles were offered and what were the recruiting companies visiting the campus. CTC figures are indicative but not a sole benchmark.
Then see for how long the college has been running, since the students benefit from the alumni network and recruiters with past links with the campus.
You can compare colleges based on these few factors for placement purposes and then decide further for yourself since a lot of other factors important to you might come into picture.

n

Can you tell me the placement scenarios in Executive PGDM for IMT Ghaziabad, Fore School of Management & IMI New Delhi?

23607627
Vinty Tanwar

Guide-Level 13

6 months ago

Refer to the links given below-https://www.shiksha.com/college/fore-school-of-management-qutab-institutional-area-Delhi-272https://www.shiksha.com/college/imi-Delhi-international-management-institute-qutab-institutional-area-420/placementhttps://www.shiksha.com/college/imt-ghaziabad-institute-of-...Refer to the links given below-
https://www.shiksha.com/college/fore-school-of-management-qutab-institutional-area-Delhi-272
https://www.shiksha.com/college/imi-Delhi-international-management-institute-qutab-institutional-area-420/placement
https://www.shiksha.com/college/imt-ghaziabad-institute-of-management-technology-255/placement

A

I want to know about the latest cutoff information for PGDM Dual Country Programme at IMT Ghaziabad?

38271439
Ayushi Goel

Beginner-Level 4

6 months ago

A score above 90 percentile in CAT according to the last few years' records, is also a merit-based selection. GMAT scores are also accepted.

A

What is the cutoff for XAT in IMT Ghaziabad for PGDM?

R

Rhedem Suryavanshi

Contributor-Level 6

7 months ago

90 percentile is the cutoff for XAT in IMT Ghaziabad for PGDM.

5339007
Prachi Prakash

Beginner-Level 3

6 years ago

90 percentile is the XAT cutoff for IMT Ghaziabad.

A

I want to know about the latest cutoff information for PGDM in Banking and Financial Services at IMT Ghaziabad.

R

Rhedem Suryavanshi

Contributor-Level 6

7 months ago

It is above 90 percentile in CAT.

A

I got a message from IMT, Ghaziabad as book your CT-GE-PI slot and fill in the profile detail form by Friday, Feb 2, 2018.

f

fahad

Beginner-Level 1

8 months ago

Now it's past that, can you mention what happened after that. Seems like I am in a similar situation here.

s

Should I go for it? I have secured 91.92 percentile in CAT 2016 and have converted IMT, Ghaziabad.

H

Hrishabh Sahu

Contributor-Level 10

9 months ago

Just go through this link and fill out the required details:
https://www.shiksha.com/college-predictor

S

Shikhar Patel

Guide-Level 13

2 years ago

IMT, Ghaziabad is one of the best B-School in India and your work experience. Will really be helpful here. Have no second thoughts, just go for it. Good luck.

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