VJIM Focuses on Exposure, Skill Training, and Sustained Industry Interaction to Make Students Industry-Ready

In an exclusive interaction with Shiksha.com, Dr. Vinit Vijay Dani, Associate Professor – Marketing, VJIM explains the teaching philosophy adopted at VJIM Hyderabad. The institute focuses on cases, simulations, projects and activity-based learning that fills the gap between theoretical knowledge and practical application, ensuring students are ready to cope with the changing Business dynamics.  

Dr Vinit Vijay Dani is presently the area chair of the marketing discipline. He holds three post-graduation degrees and a PhD in Management Science from Swami Ramanand Teerth Marathwada University, Maharashtra and 30+ years of total experience. His areas of interest in research include authoring teaching cases in IVEY Publishing, Emerald Emerging Markets, Asian Journal of Management Cases in Entrepreneurship, Sustainability, Vedic Philosophy and Marketing. Dr. Vinit Vijay Dani is a member of prestigious organizations, including SMF, HMA, etc. He has published in International and Nationally Prestigious Journals and Conferences. 

Q1. What are the salient features of the teaching methodology adopted by VJIM? How does this differ from others?

VJIM in Hyderabad utilizes a unique teaching philosophy i.e. cases, simulations, project & activity-based learning that aims to fill the gap between theoretical understanding and practical implementation. This ensures that students are adequately equipped to tackle the complexities of today's business world. 

 Q2. How are you preparing the students to be industry-ready?  

We have adopted a holistic approach in making the students industry ready, VJIM focuses on exposure, skill training, and sustained industry interaction to enable them learn, and adopt for their corporate life. 

 Q3. What are the qualities you are looking for in student applicants? What qualities do they need to do well in your course? 

We seek applicants who not only meet academic qualifications but also exhibit qualities i.e. team spirit, curiosity to explore, a good organizer, ability to deal with problems, ethical and morally strong individual.  

 Q4. How do you ensure that your course curriculum is up to date and meets industry requirements?

VJIM provides a variety of specialized courses in different fields such as Finance, Marketing, Human Resource Management, Operations, and Business Analytics. These courses are designed to prepare students with the latest knowledge and skills relevant to their respective fields. Focusing on experiential learning, VJIM integrates practical elements like industrial visits, corporate internships, and live projects into the curriculum. These experiences expose the students to real-life business situations firsthand, closing the gap between theory and practice. The curriculum is updated and upgraded regularly with a review process involving industry experts & corporate leaders.   

 Q5. Is your college receptive to innovation, technology, science & entrepreneurship? How? Could you cite some examples of these?  

 VJIM focuses on the integration of Modern Technological Advancements in its curricula. There are specializations like Business Analytics, where students become adept in data analysis techniques and tools so that they are ready to face technology-oriented jobs in the sector. VJIM is an innovation-driven B School and we ensure that all our process of learning uses the new age, technology and tools.