Post Graduate Programme in Content & Creator Economy (CCE) 

at MICA, Shela

The MICA highest package for the MBA batch 2023-25 was offered in the Consumer Tech sector. Tabulated below are the sector-wise highest, average packages and offers details recorded during MICA placements 2025:

Sector	Highest Package (2025)	Average Package (2025)	Total Offers (2025)
FMCG/FMCD/ Quick Commerce	INR 35.75 LPA	INR 21.06 LPA	71
Consulting & Tech	INR 29.04 LPA	INR 20 LPA	21
BFSI and Fintech	INR 24 LPA	INR 18.5 LPA	22
Media, OTT & Sports	INR 25 LPA	INR 15.49 LPA	27
Consumer Tech	INR 40.91 LPA	INR 20.24 LPA	14
Others	INR 23.6 LPA	INR 17.6 LPA	40

 

MICA ( Mudra institute of communication, Ahmedabad ), admission to MICA is typically through competitive exams like XAT/ GMAT/ MICAT/ CAT. After GE (Group exercise), PI (Personal interview) the college will be announced the final merit list, to avoid the large-scale application and selection process. Student can go for direct admission in MICA management quota seat, NRI quota seat, donation seat.

MICA management quota

• Most private colleges have certain seats reserved, these seats known as management quota admission to this management quota seat is construct on the soul decision of college.

MICA donation seats

• are available on the basis of donation amount, the seats are also called donation seat not all the colleges in India provide donation base seats you need to check for each college.

MICA NRI

• NRI stand for non-resident Indians if you are an NRI and wish to pursue BBA, MBA from a private or autonomous college then you can get direct admission through NRI quota

The institute has persistently recorded a 100% placement rate over the past two years. During MICA placements 2025, over 195 appeared for the recruitment process. Furthermore, the highest and average packages offered were INR 40.91 LPA and INR 19.22 LPA, respectively. Check the complete insights of MICA placements 2023-2025 from the table below:

Mica Shela Ahmedabad cutoff 2024 was concluded with the release of last round cutoff list. The cutoff was released as cutoff percentiles. In the last round, the cutoff percentile for the General AI category candidates was 80. In 2023 and 2022, the cutoff percentiles were 80. Thus, the cutoff has remained constant throughout a few years. 

 

MICA offers Degree, Diploma and Certificate courses including 2 PG courses. Additionally, it also has Doctorate courses. These programs are offerred in Full Time and Part Time mode. MICA has specializations such as Certificate specializations in Sales & Marketing, Brand Management, Digital Marketing, Data Analytics, MBA/PGDM specializations in Brand Management.

MICA Ahmedabad offers mainly three residential programmes in full-time mode. These are PGP, CCC and FPM. The eligibility criteria vary from course to course. It’s mandatory to fulfil the minimum eligibility criteria before applying for the course. Find below the course-wise eligibility criteria for MICA Ahmedabad courses:

Course Name	Eligibility
PGP - PGDM - PGDM Communications	Hold a UG degree in the relevant stream
Post Graduate Certificate - Crafting Creative Communications	UG degree an equivalent qualification in any discipline from a university recognised by AIU
FPM - Communication	- PG degree with minimum 55% aggregate in Management/ Communications/ Humanities/ Social Science - Professional work/research experience in media and communication

Some of the popular job roles offered during MICA placements are listed below:

MICA Placements: Roles Offered
Digital Marketing	Account Planner
APAC Field Marketing Professional	Data Scientist
Brand Manager	Lead- Strategy & Growth
Brand Strategy Specialist	Business Development Manager

The institute has released the summer placement details for PGDM/ PGDM (C) for batch 2024-26. As per the report, 100% of students received summer placements. The detailed insights of MICA Ahmedabad summer placements 2024-26 are as follows:

Particulars	Statistics (Batch 2024-26)
Placement rate	100%
Students appeared	200
Highest stipend	INR 5.76 Lakh
Average stipend	INR 1.61 Lakh
Average stipend of top 25 reached	INR 4.22 Lakh
Average stipend of top 50 reached	INR 3.47 Lakh
Average stipend of top 100 reached	INR 2.48 Lakh
Companies participated	74
Popular recruiters	Aditya Birla, Accenture, IBM, etc.

The majority of offers were made in the FMCG sector and the total count stood at 65. The table below presents the sector-wise number of offers made during MICA summer placements 2024-26:

The process for securing admission at MICA Ahmedabad is completely online and conducted in multiple rounds. In order to get a seat at MICA, candidates must apply online as the application window is open for the respective courses. Next, the eligible candidates have to appear either for the institute-level or national-level entrance exam or both (may differ from course to course). Next, the institute will release the top-scoring candidates for PI or similar rounds. After a combined result declaration for all the rounds, MICA will release the merit list of selected candidates.