BBA in Marketing Management 

at UPES School of Business, Dehradun

BBA is offered in 11 different specialisations, namely Digital Marketing, Family Business & Entrepreneurship, Logistics Management, Analytics & Big Data, Auto Marketing, Human Resource, Marketing Management, Finance Management, Operations Management and more.

The placements at UPES School of Business for BBA students have been quite promising. The annual placement reports indicate a placement percentage of more than 85% and a constant growth in the highest CTC, which increased from 28 LPA in 2021 to 50 LPA in 2022 .The average package offered during the 2023 placement drive stood at INR 8.12 LPA, with approximately 70% of the students securing placements in prominent companies such as KPMG, Deloitte, and Amazon. The top recruiters at UPES School of Business include companies like Microsoft, Deloitte, KPMG, Amazon, and others. Overall, the school has a good placement record, with a high placement percentage and opportunities in well-known companies.

BBA is offered in various specialisations such as Oil and Gas Marketing, Foreign Trade, Operations Management, Human Resource, Finance Management, Marketing Management,  Analytics and Big Data,  Digital Business,  Green Energy and Sustainability,  Logistics Management, Aviation Management, and others.

The placements are going on for the academic year 2022-2023. The course-wise placement details are yet to be released on the official website. Once, it is released, the highest and average package offered during UPES BBA placements will be updated here. However, as on May, 2023, the highest and average package offered during UPES MBA placement 2023 stood at INR 27.83 LPA and INR 8.12 LPA, respectively. The top recruiters of UPES School of Business in 2023 included Accenture, TCS, KPMG, Amazon, Haier, Adani Group, Berger Paints, Dell, etc.

BBA full form is Bachelor of Business Administration. BBA courses are 2-year UG programmes that are designed to equip students with foundational knowledge and skills essential for managing and leading in various business environments. Studnets can also check the list of reasons below to know why it is worth joining the UPES School of Business for an BBA:

• Diverse Career Opportunities: The spectrum of career opportunities available to candidates after pursuing BBA courses is very wide. The course provides knowledge on different subjects like marketing, finance, sales, and operations. 
• Networking Opportunities: Students get the opportunity to network with some of the top industry professionals, helping them to learn more and accelerate their career growth.
• Entrepreneurial Skills: BBA Courses provide extensive knowledge related to management and leadership skills, preparing one for taking entrepreneurial roles in future.
• Career Opportunities Abroad: BBA Courses are so much in demand, that students get various opportunities to work in India as well as Abroad. 

Greetings

It is possible to get into UPES School of Business with 70% in class 12th. The eligibility criteria to get into UPES is a minimum score of 50% in classes 10th and 12th. Although your selection will solely depend on your performance in the selection round, but 70% score in 12th can help you in your selection. Also, prepare well for your UPESMET-UG exam or other entrance exams to get into BBA core or other BBA specializations.

The UPES School of Business's BBA program's intake and batch size:

A wide range of BBA specializations, like Banking & Finance, Family Business & Entrepreneurship, Marketing & Sales, etc., are available at UPES.
The BBA programme has between 120 and 150 total seats available for each specialization.

Thus, the complete BBA programme has a batch size of roughly 600–800 students.
varying BBA specializations may have a somewhat varying number of seats.

Approximately 30% of the BBA seats are given to female candidates.
In accordance with government laws, a specific percentage of seats are also set aside for groups like SC, ST, OBC, etc.