Top B-Schools in India Offering Brand Management: Career Prospects, Curriculum, Fees
Brand Management is the study of various brands and understanding of the marketing strategies involved in it. Read the article below to know the best brand management colleges in India.
Top Brand Management Colleges in India
Best Brand Management Colleges in India: Brand Management is all about creating an image of the brand which appeals to the target customers. A brand manager is a creative invigorator for overseeing and identifying a brand which matches the tastes of consumers. It is based on these strategies that the manager decides on marketing strategies and branding decisions, ultimately resulting in stronger and higher sales.
Brand Management is the practice of the formation and implementation of marketing strategies and branding. Brand management courses introduce the students to a thorough analysis of the competitive brands in the market, understanding consumer needs and executing promotional tools. These days, branding is done through new media, such as social networking sites and blogs, which is also known as e-branding. Brand Management courses are becoming increasingly popular among students. The courses are offered at undergraduate, postgraduate and doctoral levels. Some colleges also offer brand management courses at the diploma and certificate levels. Students can pursue the course in full-time, part-time, distance or online modes of study. Many top management institutes offering Brand Management courses in India include the prestigious IIM Ahmedabad, IIM Calcutta, SP Jain Institute of Management and Research, etc. In this article, Shiksha brings a list of some of the top Brand Management colleges in India. Read below to know more.
- Brand Management Eligibility Criteria
- Top Colleges Offering Brand Management Courses
- Brand Management Course: Important Topics
- Career Prospects in Brand Management
- Skillsets Required for Brand Management
Brand Management Eligibility Criteria
In order to take admission to a management course, desirous candidates must have completed their graduation in any discipline and appeared for an entrance examination such as CAT, MAT, XAT, NPAT, CUET, IPU CET, NMAT, etc. Some colleges also offer admission on merit, i.e. based on the scores obtained by the student in the previous qualifying examination.
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Top Colleges Offering Brand Management Courses
Check out the table below to know the top Brand Management colleges in India:
| Name of the college | Average Fee (in INR) |
|---|---|
| IIM Ahmedabad | INR 25 lakh |
| MP Birla Institute of Management, Bangalore | INR 1.17 lakh - INR 5.3 lakh |
| IIM Calcutta | INR 27 lakh |
| SP Jain Institute of Management and Research, Mumbai | INR 24 lakh |
| IIM Bangalore | INR 24.5 lakh |
| IIM Lucknow | INR 7.6 lakh |
| IIM Indore | INR 20 lakh |
| Indian Institute of Science and Management, Ranchi | INR 3.35 lakh |
| Indian Institute of Social Welfare and Business Management, Kolkata | INR 10 lakh |
| International Institute of Retail Management, Delhi | INR 2.4 lakh |
| MISB, Bocconi-Mumbai | INR 20.75 lakh |
| Xavier Institute of Management and Entrepreneurship | INR 12.9 lakh |
| MICA, Ahmedabad | INR 26 lakh |
Brand Management Course: Important Topics
Take a look at the important topics that are taught in the brand management course:
| Important Topics in Brand Management Course | |
|---|---|
| Analysis of the Market Trends |
Principles of Brand Management |
| Market Research |
Brand Research |
| Consumer Demand |
Brand Launch and USP |
| Advertisement and Marketing |
Brand Promotion |
| Distribution, Packaging and Marketing of a Brand |
Consumer Behaviour |
| Introduction to Marketing |
Business Branding |
| Market Segmentation |
Pricing Analytics and Optimization |
| Marketing Analytics |
Design Thinking |
Career Prospects in Brand Management
After taking a course in Brand Management, one can earn a fair remuneration. Freshers can earn between INR 20,000 and INR 25,000 per month. On the other hand, students who have more than two years of experience in the FMGC industry can earn between INR 40,000 to INR 50,000. However, with the advertising floodgates opening like never before, a career in brand management can surely take one to places. Check out the table below to know some of the career options after studying Brand Management:
| Job Profile | Average Salary (in INR) |
|---|---|
| Brand Manager | 18.3 LPA |
| Production Manager | 13.9 LPA |
| Data Analyst | 6.4 LPA |
| Business Analyst | 9.7 LPA |
| Research Analyst | 4.9 LPA |
| Project Manager | 17.4 LPA |
| Marketing Manager | 12.6 LPA |
| Project Administrator | 6.7 LPA |
| Market Research Analyst | 4.3 LPA |
*the above salary data is taken from ambitionbox.com
Skillsets Required for Brand Management
A candidate must possess the following skills if they wish to make a career in brand management field:
- Excellent marketing skills
- Good presentation skills
- Leadership qualities
- Ability to inspire others
- Multi-tasker
- Energetic and passionate
- Organized and methodical
- Pressure handling skills
Apart from the above qualities, a brand management graduate must be well-motivated and have good communication skills. He or she must also have a flexible and patient bend of mind and must be prepared to travel, as and when required.