Best Colleges in Brand Management

Brand Management is the study of various brands and understanding of the marketing strategies involved in it. Read the article below to know the best brand management colleges in India. 

A brand manager is a creative invigorator for overseeing and identifying a brand, which matches the tastes of consumers. It is based on these strategies that the manager decides on marketing strategies and branding decisions, ultimately resulting in stronger and higher sales. 

Brand Management is the practice of the formation and implementation of marketing strategies and branding. Brand management courses introduce the students to a thorough analysis of the competitive brands in the market, understanding consumer needs and executing promotional tools. These days branding is done through new media, such as social networking sites and blogs, which is also known as e-branding. Brand Management courses are becoming increasingly popular among students. The courses are offered at undergraduate, postgraduate and doctorate levels. Some colleges also offer brand management courses at the diploma and certificate levels. Students can pursue the course in full-time, part-time, distance or online modes of study. Many top management institutes offer Brand Management courses in India. In this article, Shiksha brings a list of some of the top Brand Management colleges in India. Read below to know more. 

Brand Management Eligibility Criteria

In order to take admission to a management course, desirous candidates must have completed their graduation in any discipline and appeared for an entrance examination such as CAT, MAT, XAT, NPAT, CUET, IPU CET, NMAT, etc. Some colleges also offer admission on merit, i.e. based on the scores obtained by the student in the previous qualifying examination. 

Brand Management Course: Important Topics

Take a look at the important topics that are taught in the brand management course:

Important Topics in Brand Management Course
Analysis of the Market Trends	Principles of Brand Management
Market Research	Brand Research
Consumer Demand	Brand Launch and USP
Advertisement and Marketing	Brand Promotion
Distribution, Packaging and Marketing of a Brand	Consumer Behaviour
Introduction to Marketing	Business Branding
Market Segmentation	Pricing Analytics and Optimization
Marketing Analytics	Design Thinking

Career Prospects in Brand Management

After taking a course in Brand Management, one can earn a fair remuneration. Freshers can earn between INR 20,000 and INR 25,000 per month. On the other hand, students who have more than two years of experience in the FMGC industry can earn between INR 40,000 to INR 50,000. However, with the advertising floodgates opening like never before, a career in brand management can surely take one to places. Check out the table below to know some of the career options after studying Brand Management:

Job Profile	Average Salary (in INR)
Brand Manager	11.5 LPA
Production Manager	8.5 LPA
Data Analyst	4.3 LPA
Business Analyst	2.7 LPA
Research Analyst	5.9 LPA
Project Manager	15 LPA
Marketing Manager	6.6 LPA
Project Administrator	5.3 LPA
Market Research Analyst	3.3 LPA

*the above salary data is taken from ambitionbox.com

Skillsets Required for Brand Management

A candidate must possess the following skills if they wish to make a career in brand management field:

• Excellent marketing skills
• Good presentation skills
• Leadership qualities
• Ability to inspire others
• Multi-tasker
• Energetic and passionate
• Organized and methodical
• Pressure handling skills

Apart from the above qualities, a brand management graduate must be well-motivated and have good communication skills. He or she must also have a flexible and patient bend of mind and must be prepared to travel, as and when required.

Top Colleges Offering Brand Management Courses

Check out the table below to know the top Brand Management colleges in India:

Name of the college	Average Fee (in INR)
IIM Ahmedabad	12 lakh - 24.61 lakh
MP Birla Institute of Management, Bangalore	1.17 lakh - 5.3 lakh
IIM Calcutta	23.2 lakh - 24 lakh
SP Jain Institute of Management and Research, Mumbai	20.42 lakh - 22.1 lakh
IIM Bangalore	12.5 lakh - 24.5 lakh
IIM Lucknow	11.4 lakh - 12.6 lakh
IIM Indore	16.61 lakh - 30 lakh
Indian Institute of Science and Management, Ranchi	3.35 lakh
Indian Institute of Social Welfare and Business Management, Kolkata	2.5 lakh - 5.9 lakh
Bharatiya Vidya Bhavan, Delhi	28,000 - 96,000
International Institute of Retail Management, Delhi	2.4 lakh
MISB, Bocconi-Mumbai	18.6 lakh
FAD International, Mumbai	-
Xavier Institute of Management and Entrepreneurship	12 lakh
MICA, Ahmedabad	21 lakh