Top B-Schools in India Offering Brand Management: Career Prospects, Curriculum, Fees

Brand Management is the study of various brands and understanding of the marketing strategies involved in it. Read the article below to know the best brand management colleges in India. 

Top Brand Management Colleges in India

Best Brand Management Colleges in India: Brand Management is all about creating an image of the brand which appeals to the target customers. A brand manager is a creative invigorator for overseeing and identifying a brand which matches the tastes of consumers. It is based on these strategies that the manager decides on marketing strategies and branding decisions, ultimately resulting in stronger and higher sales. 

Brand Management is the practice of the formation and implementation of marketing strategies and branding. Brand management courses introduce the students to a thorough analysis of the competitive brands in the market, understanding consumer needs and executing promotional tools. These days, branding is done through new media, such as social networking sites and blogs, which is also known as e-branding. Brand Management courses are becoming increasingly popular among students. The courses are offered at undergraduate, postgraduate and doctoral levels. Some colleges also offer brand management courses at the diploma and certificate levels. Students can pursue the course in full-time, part-time, distance or online modes of study. Many top management institutes offering Brand Management courses in India include the prestigious IIM Ahmedabad, IIM Calcutta, SP Jain Institute of Management and Research, etc. In this article, Shiksha brings a list of some of the top Brand Management colleges in India. Read below to know more. 

*the above salary data is taken from ambitionbox.com

Skillsets Required for Brand Management

A candidate must possess the following skills if they wish to make a career in brand management field:

• Excellent marketing skills
• Good presentation skills
• Leadership qualities
• Ability to inspire others
• Multi-tasker
• Energetic and passionate
• Organized and methodical
• Pressure handling skills

Apart from the above qualities, a brand management graduate must be well-motivated and have good communication skills. He or she must also have a flexible and patient bend of mind and must be prepared to travel, as and when required.