Beyond the Classroom: Dr. Somanath Sahoo on Redefining Media Education through Innovation and Fieldwork
Dr.Somanath Sahoo, Head, School of Journalism and Mass Communication AAFT University of Media and Arts, Raipur, has over 17 years of media academic experience. He earlier worked with ETV Network, where he was entrusted with overall responsibility of news and handled almost 500 stories per week. He is the supervisor of 4 PhD scholars and has guided more than 50 PG and UG research projects. Dr. Sahoo has authored 3 books and published various research papers in journals of UGC Care and Scopus listed. He had also patents and copyright for media innovation. He oversees the quality assurance work at the university level as IQAC Coordinator, and has strengthened the industry collaboration and students' training work. His emphasis is more on practical newsroom learning, fact-based reporting and on digital media.
Q. What is the difference between the teaching methodology in your institute and others?
A. We expose students to newsroom level exposure starting with the 1st semester. They do actual reporting at field sites, produce content for campus media, and engage in weekly newsroom simulation. A mentor model is followed. Each student gets hands on training in studio and editing lab. Our emphasis is on real training, media ethics, and original content.
Q.How are you preparing your students to be industry-ready?
A. We align the training to the workflow of newsrooms and the digital media. Students write scripts, anchor bulletins, write documentaries, do desk work in social media and handle live assignments. Each student prepares a professional portfolio. Working journalists, editors and producers are invited for sessions throughout the semester. Internships are compulsory. The students are trained to meet real deadlines, face editorial pressures and field challenges.
Q. What quality do your students have that other college students lack?
A.Our students take to field work early. They understand how to verify news, cross give and crank out real media products, to name a few.
Q.Do you think the curriculum of the courses taught in your institute fits the requirements of the industry?
A.Each year, input given to reshape the programme, adapt curriculum according to suggestions of the students, faculty members and industry experts. The latest trend in media is given greater focus. Special seminars are also conducted by faculty members on contemporary issues. Interns are placed at various reputed publications and media centers.
Q.Is your college receptive to innovation, technology, science & entrepreneurship?
A.We encourage student led content platforms, media startups and independent creative projects. The university provides an advanced audio-visual production infrastructure, digital labs and media. Students experiment with new formats including podcasting, web series, and digital campaigns. We encourage innovation with workshops, incubator support and faculty support.
Note: The views expressed in this article are of AAFT University of Media and Arts and do not reflect/represent those of Shiksha.
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Student Forum
Answered 21 hours ago
I looked into AAFT University of Media and Arts when my cousin was exploring media colleges. From what I gathered, placements are decent if you're proactive with internships and portfolio building. Since it's a creative field, skills and practical experience seem to matter more than grades. I have h
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Beginner-Level 1
Answered 3 months ago
- Advertising & Brand Communication
- Public Relations
- Event Management
- Digital Marketing (integrated modules)
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Beginner-Level 3
Answered 2 months ago
AAFT University of Media and Arts provides placement opportunities to its students, and this is a reality. The university has a dedicated placement cell that works continuously to support and guide students in building their careers. Some of the top recruiters include Zara, Sony TV, Zee News, Nykaa,
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Beginner-Level 5
Answered 2 months ago
Yes, AAFT University of Media & Arts is magnificiant in terms of placaements. University has tie-ups with remarkeable recruiters including Aaj Tak, Dharma Productions, SOTC, Times Network, Zara, Pocket Fm, Red Fm, PVR, Nykaa, Rhythm Records, Disney Hotstar. Behind all a well established career resou
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Beginner-Level 5
Answered 2 months ago
AAFT conducts its own entrance exam, the AAFT Global Entrance Test, which candidates must clear, followed by a personal interview. Students who have completed their education from recognised boards such as ICSE, CBSE, IGCSE, IB, State Boards are eligible to apply in AAFT University of Media and Arts
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Beginner-Level 5
Answered 5 months ago
Yes, we get to design both 2D and 3d models and layouts and furniture in our projects.
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Beginner-Level 3
Answered 7 months ago
AAFT University offers courses focusing on Mastery in Media Management and skill enhancement. Students can check the table below to know the total tuition fees:
Courses | Total Tuition Fee |
|---|---|
| BA | INR 2.3 Lacs - INR 4.7 lakh |
| MA | INR 2.3 Lacs - INR 3.1 lakh |
| BSc | INR 1.7 Lacs - INR 3.5 lakh |
| MBA | INR 3.8 lakh |
Note: Above information is taken from the official website and hence, is indicative.
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Contributor-Level 10
Answered 7 months ago
AAFT University of Media and Arts admission process 2026 is entrance-based. The university offers various courses at the UG, PG levels. The university also offers PhD and Diploma courses. Students can check the table below to know some of the course-wise eligibility criteria:
Courses | Eligibility |
|---|---|
| BA | Class 12 |
| MA | Graduation |
| BSc | Class 12 |
| MBA | Graduation |
| Diploma Event Management | Class 12 |
| MDes | Graduation |
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Contributor-Level 10







