M.B.A in Digital Media & Marketing 

at Sarala Birla University, Ranchi

Yes, one can join Sarala Birla University's MBA programme without appearing for CAT. CAT is not mandatory for getting admission to the MBA course of the university. The university shortlists candidates for admission based on their graduation score. Candidates are also required to fulfil the basic eligibility criteria before applying for admission.

The MBA curriculum followed at Sarala Birla University varies across the MBA specialisations available at the university. Students are required to choose the elective subjects depending on their specialisation in the third and the fourth semester. However, some core subjects are common across the MBA curriculum in all specialisations. The same are listed below:

• Organisation Behaviour
• Accounting for Managers
• Business Environment
• Marketing Management
• Financial Management
• Marketing Management
•  Managerial Economics

Sarala Birla University graduates can seek a plethora of career opportunities after completing an MBA. They can choose an industry based on their specialisation and interests. Some sectors that offers great career opportunities for MBA degree holders of SBU are as follows:

• Retail and Corporate Sector- There are many job roles for different MBA specialisations in this industry such as store manager, category manager, store technology manager, store marketing manager, etc.
• Media Sector- Students have ample opportunities in both private and government sectors. Some popular job roles in this industry are Media Executive, Digital Advertising Expert, Channel Head, TV Producer and many others.
• Education sector- Education sector may seem very limited, but it has a lot of opportunities for MBA graduates. Some of the job roles in this industry include education policy manager, education technology manager, director of teacher recruitment, educational reform manager, etc.
• Hospitality Sector- With an expertise in logistics and supply chain, students can take up various job roles in the hospitality sector. With an average annual salary ranging between INR 3 LPA to INR 10 LPA, the students have unprecedented opportunities in airlines, cruise ships, hotels, casinos, resorts, etc.
• Management Consulting- Consulting firms hire some of the best management brains and the responsibility of these individuals include solving organisational issues, embracing fresh ideas and finding new problem- solving methods.

While applying for SBU MBA admission, applicants must attach the copies of the following certificates/documents:

• Passing/Provisional Certificates of the qualifying examination (Bachelor's Degree or equivalent)
• Mark Sheet of the qualifying examination (Bachelor's Degree or equivalent)
• College Leaving Certificate
• Conduct Certificate 
• Anti-Ragging Affidavit 
• Medical Certificate issues by a registered medical practitioner (MBBS)

Yes, Sarala Birla University provides placement assistance to MBA students. The university has an active and dedicated Training & Placement cell. It facilitates the placement process for final year students by collaborating with leading organisations and institutes. It also provides placement training to the students. The cell also ensures that students get the suitable intership opportunities depending on their specialisations.

The total number of companies that offered the placements to the 2024 batch was 110. The table below depicts the same:

The SBU Ranchi placement process is elaborated below:

• Invitation and Initiation: Invitations are extended to prospective companies by T&P Cell. Companies send the Job Description to T&P Cell and eligibility criteria is designed. Forms and CVs are collected from Students.
• In-campus/ Onine Placement Drive: Company Conducts Pre-Placement Talk. Company organises selection process, it may consists of- Skill / Aptitude / Psychomatric Assestment, etc. Final list of the selected students is announced
• Job Offer and its Acceptance: Post-Placement Discussion on Job Profile and Company's Policy,  Selected students receive Offer Letters

The University has released the 2024 placement stats. This year, the University recorded a 80% placement percentage. Check the complete insights of Sarala Birla University placements 2024 from the table below:

As per the latest report, the highest package offered to the 2024 passing out batch was INR 16 LPA. The table below depicts the Sarala Birla University the highest package for reference:

Established in 2017, Sarala Birla University (SBU) is a self-financed private unitary university, located in Ranchi, Jharkhand. The university was established by Bharat Arogya and Gyan Mandir through the Sarla Birla University Act, that was passed by the Jharkhand Legislative Assembly. The University is recognised by the Government of Jharkhand and is approved by UGC. Through its schools and colleges, Sarala Birla University offers 25 top courses at UG, PG, and research levels in Engineering & Computer Sciences, Humanities & Linguistics, Commerce & Business Management, Legal Studies, Pharmacy, and Yoga & Naturopathy. Sarala Birla University admission to these courses is either merit-based or entrance-based. The overall the highest and average salary packages offered during the SBU placement drive 2023 were INR 16 LPA and INR 5 LPA,  respectively.