Effective marketing strategies to drive sales

Today’s Marketing world is moving towards rapid transformation especially in digital segment, within last two years, marketers have adapted to constantly changing virtual and hybrid business landscapes.

As a marketer having experience from seniority to beginner level needs to pace up with the current changes which isn’t always easy. Staying relevant to drive Sales to your target audience is a vital aspect to stay ahead of the competition.

 The following are presently considered few important effective marketing strategies to drive into sales:

1. Influencer marketing is a concept which is familiar as well as innovative i.e., which effectively integrates word-of-mouth and social media marketing; customers seek recommendations from a source which they understand who authority (considered in the field or topic they speak about) in that segment and intuitively trust. This is important when the platform and product features are so easy to replicate; influencers offer differentiating factors for customers. Point to their advantage is they already have user base, which is interested in their content, and use their recommendations to make decisions such as the purchase of products/ services etc.

2. Second Line of promoters are Micro-Influencers who have a smaller base of following (typically, thousands to tens of thousands of followers). Their posts often pack contain more impact due to their higher level of engagement. Also offer promo code for products they promote which serves to two offers i.e., customer receives discounts/freebies as well as increase their base.

3. Chatbots: Chatbots are clear and easy to be integrated into a range of websites, and they’re very popular with customers now. Chatbots allow businesses to automate repetitive customer service features which frees up customer service teams to tackle more complex queries, whether they’re using a cloud-based contact centre, an on-premises one, or small business’s back office. Globally chatbot market revenue is projected to increase dramatically over the next few years i.e., approx. $450 million by 2027

Influencers, micro-influencers, chatbots along with other are playing important role in educating customers on not just products and service but are also addressing their queries effectively. The end result is better purchasing decisions with better clarity and conviction

About the author

Prof Himanshu Chauhan teaches at the Department of Marketing at ITM Business School

Note: The views expressed in this article are solely author’s own and do not reflect/represent those of Shiksha