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Ph.D. in Marketing 

  • Public/Government Institute
  • Estd. 2004
Ph.D. in Marketing
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Ph.D. in Marketing
 at 
IIT Madras MBA 
Overview

Total Tuition Fees

Duration

3 years

Course Level

Doctorate Degree

Mode of Course

Full Time

Official Website

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Type of University

Public/Government

Ph.D. in Marketing
 at 
IIT Madras MBA 
Fees

Fee componentsAmount (3 years)
15,000
2.13 Lakh
2,000
2.30 Lakh
Info IconThese are based on information available on various sources. Latest values may differ.
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Ph.D. in Marketing
 at 
IIT Madras MBA 
Highlights

  • Thrust Areas for Research:
    - Sales Person Performance, Branding in emerging economies
    - Corporate identity, B2B Marketing, Entrepreneurial Marketing
    - Bottom of the Pyramid Market, Food Marketing
    - Gamification in marketing, Human engagement with AI-powered devices
    - Consumer behavior online & offline - Perception, Motivation, Intention, etc
    - Consumption communities, Luxury, and Environmentally Responsible Consumption, Developing Psychometric measures/scales
  • Student may be categorized as HTRA (Half-time Teaching/Research Assistant-ship), QIP (Quality Improvement Program*) candidate, or UGC/CSIR fellow under full-time program

Ph.D. in Marketing
 at 
IIT Madras MBA 
 
Frequently Asked Questions

Q:   How is interview conducted for PhD at DoMS IIT Madras?
A: 

DoMS IIT Madras calls the selected candidates for PhD interview round. The first phase of interview is technical where the candidate is tested on the domain knowledge. The evaluation is done by the panel of faculty members in the area of specialisations selected by the candidates. The member evaluates the understanding of the aspirants in the domain.

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Q:   How can I get admission to PhD at DoMS IIT Madras?
A: 

Candidates are offered admission in PhD course of DoMS IIT Madras based on academic performance, merit in the last qualifying exam, statement of purpose and research proposal. Selected aspirants are further called for interview session at the department. On the day of the interview, candidates may need to take the Research Aptitude Test. 

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Q:   What is the minimum qualification required for PhD admission at DoMS IIT Madras?
A: 

Aspirants must pass two to five years dual degree along with five years of managerial experience (for part-time & external) to apply for DoMS IIT Madras PhD course. Other than meeting the eligibility, candidates must have also qualified GATE/ CAT/ UGC-JRF/ UGC NET/ CSIR-JRF/ Research Aptitude Test, have an SOP and appear for the Personal Interview round for final selection. 

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Q:   What is the cut off for IIT Madras DoMS?
A: 

DOMS IIT Madras cutoff for the Management courses including MBA is based on valid CAT scores. For IIT Madras MBA admission, students must meet both the overall CAT cut off percentile and the sectional cut off. For last three years the overall cutoff for DOMS IIT Madras has been constant at 85.11 percentile. Tabulated below is CAT percentile for DOMS IIT Madras cutoff for General category students for last three years:

Master of Business Administration (MBA) - DoMS IIT Madras : CAT percentile Cutoff (General-All India)
Section202020212022
Overall85.1185.1185.11
Quants505050
VA-RC505050
DI-LR505050
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Q:   What is the last date to apply for IIT Madras DoMS application?
A: 

DoMS IIT Madras applications open for MBA after the announcement of CAT result. The registrations usually open in December and continues till last week of January. Aspirants who meet the eligibility criteria can apply online for the preferred course. The selection process for DoMS IIT Madras starts in March.

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Download exam sample paper

UGC NET
GATE
CAT
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Ph.D. in Marketing
 at 
IIT Madras MBA 
Placements

Lock IconTop Recruiters for IIT Madras MBA
Accenture
Cisco Systems
Cognizant
Dell
Infosys
McKinseyCompany
MU Sigma
Schlumberger
south indian bank
TCS
View placement details

Ph.D. in Marketing
 at 
IIT Madras MBA 
Entry Requirements

Post GraduationUp Arrow Icon
  • N/A
Other eligibility criteriaUp Arrow Icon

Ph.D. in Marketing
 at 
IIT Madras MBA 
Admission Process

    Important Dates

    ALL
    COURSE
    CAT
    GATE
    UGC NET
    Feb 7, 2026
    GATE 2026 Exam- Forenoon (AG, ES, GG, IN, MA, MN, TF, XE, and XL)
    Feb 7, 2026
    GATE 2026 Exam- Afternoon (AE, BT, CH, CY, GE, PH, XH)
    Feb 8, 2026
    GATE 2026 Exam - Forenoon (CS1 and ST)

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    Ph.D. in Marketing
     at 
    IIT Madras MBA 
     
    Students also asked

    Q:   Who is eligible for DoMS IIT Madras?
    A: 

     DoMS IIT Madras offers MBA, EMBA, PGPEX-VLM, and MS courses at the postgraduate and doctoral levels in the field of Management. Candidates are required to complete a minimum of graduation to apply for PG courses. Below is course-wise eligibility at DoMS IIT Madras:

    CoursesCommon Eligibility
    MBA
    Graduates (or professional qualification equivalent to UG degree) in any stream with 60% aggregate (55% for SC/ST/PD)
    Executive MBA

    A pass in the relevant bachelor's degree with 60% and above aggregate (55% for SC/ ST/ PwD)

    Minimum three years of work experience as on Dec 31 of the year of admission

    PGPEX-VLM

    For self-sponsored: Minimum 4.5 to 10 ten years of work experience

    For sponsored: Upper limit on the maximum experience of 10 years is waived off

    PhD

    2-5 years dual degree + 5 years of managerial experience (for part-time &
    external)

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    Q:   What are the year-wise placement trends at DOMS IIT Madras?
    A: 

    As per the latest report, 32 companies participated during IIT Madras MBA placements 2024. The table below showcases the companies visited and total students of the MBA batch in the last three years:

    Particulars

    Statistics (2022)

    Statistics (2023)

    Statistics (2024)

    Students Registered

    61

    62

    NA

    Companies Visited

    26

    26

    32

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    Q:   What is the highest package offered during DOMS IIT Madras placements?
    A: 

    The highest package offered during IIT Madras MBA placements in 2024 was INR 29.65 LPA. The course-wise IIT Madras highest package offered during DOMS IIT Madras placements between 2023 and 2024 is tabulated below:

    Course

    Highest  Package (2023) 

    Highest  Package (2024) 

    MBA

    INR 30.60 LPA

    INR 29.65 LPA

    Tech MBA

    INR 22 LPA  

    INR 48.29 LPA

    MS

    INR 21.63 LPA

    INR 20 LPA

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    Q:   What are the job roles offered at DOMS IIT Madras?
    A: 

    The majority of students were placed in Analytics (31%), Finance (28%) and General Management (20%) job roles. The top roles offered in 2024 are Data Scientist, Business Analyst, Associate Advisor, Deputy Brand Manager, Management Trainee, etc. The table below showcases domain-wise DOMS IIT Madras placements 2024:

    DomainPlacement Statistics (2024)
    Analytics31%
    Finance28%
    General Management20%
    Sales & Marketing12%
    Operations9%
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    Q:   Does IIT Madras accept CAT score?
    A: 
    Yes, IIT Madras does accepts CAT score for admission to MBA level programmes. A valid CAT score is required to pass the selection process of IIT Madras like any other MBA Institution. CAT 2023 exam date was November 26. CAT 2023 registration had  commenced from August 2 at the official website and the last date to apply was Sep 13, 2023. The required fee for the CAT exam is  INR 2,300 to INR 2,400 for General category candidates and from INR 1,150 to INR 1200 for Reserved category candidates. Applicants have to pay the fee at the time of form filling. The application form is not accepted without the payment of fees. 
     
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    Ph.D. in Marketing
     at 
    IIT Madras MBA 

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