10 reasons to join PGDM in Retail Management and Marketing at ITM Business School

Retail and Marketing Manager

By Kalpana S. Kumaran

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With the business world coming closer and retail sector booming, retail manager is one of the most sought after management profiles today. Given the lucrative career options in this sector, specialization in retail management is considered a wise choice for MBA aspirants.

The ITM Business School, Mumbai offers the PGDM – Retail Management and Marketing (PGDM – RMM) programme in full-time mode. The PGDM – RMM programme is a two-year, AICTE approved programme, offered at ITM Business School, Navi Mumbai.

The Highlights of the PGDM – RMM program are:

• Dual Specialization in Retail Management & Marketing.
• Ten days Singapore Internship programme with Nanyang Technological University. A combination of lectures and workshop. Students will be getting a certificate from NTU. Three programmes will be covered:

1. Social Media & Digital Marketing
2. E-Commerce
3. Design Thinking in Retail

• A foreign language (French) is introduced in the Retail Management programme. 
• Retail Lab Simulation Lab & Mid-Night Sales – Get hands-on experience by running a live retail store at Glomax Mall, Kharghar. Students will get to learn the intricacies of Retailing such as Procurement, negotiation skills with vendors, pricing, store design and layout, customer service. Students will be experiencing real customers.
• Along with Global exposure, students will also get to experience Rural Retail Immersion Programme.
• Business Incubation Center – Incubation center is an opportunity given to students to explore business ideas for a start-up. Retail students also get an opportunity to set up business/start-ups in ITM Business School.
• Placements – RMM students will be offered both marketing and retail profiles.
• Some of the most prominent companies that come to campus every year for placements are TATA Trent, CROMA, Amazon, Reliance Retail, Madura Garments, Landmark Group, Shoppers Stop, Pantaloons, Hypercity, Hindustan Pencils, Lodha, and Magicbricks.
• Live Projects opportunities with Pantaloons, Aditya Birla Group, GSK, Hypercity, Future Group, etc.
• Intensive Industry Exposure via Guest Lectures and Industrial Visits.
  
  

Market demand for this qualification/specialization
The market demand for the PGDM – RMM Program is highly lucrative. Retail sector is a very dynamic and a booming industry in India today. The Program is structured to suit Industry-specific requirements. The course is supplemented with adequate retail company visits and guest lectures by retail experts to enrich the knowledge of the RMM Students.

The most prospective recruiters which visit our campus every year are Madura Garments (Aditya Birla), HDFC Bank, Tata AIG, Aptech, Kalpataru, Croma, Shoppers Stop, Magicbricks, Eureka Forbes, Nestle, Reckitt Benckinser, Lodha, Runwal Group, Future Group, etc.

Career opportunities – Fresher job profiles and salaries

Majority of the campus recruiters come for the profile of Retail Management Trainee, Sales Management Trainee, Assistant Store Manager, Business Development Executive, etc.

The salary packages offered are from Rs 4 lakhs – Rs 12 lakhs per annum.

Who should join Retail Management?

Any Graduate having above 50 per cent in their undergraduate education from a recognized University. The student should have appeared for any of the management level entrance tests. The candidate must possess good verbal reasoning, analytical skills, communication skills and an aptitude to study management Program specialization in Marketing, Finance, IT, Operations, Retail Management & Marketing, Human Resources, International Business and Financial Markets.

About the Author:

Kalpana S. Kumaran is HoD, PGDM IT & Analytics at ITM Business School, Kharghar, having 16+ years of experience in both Industry and academics. She has developed many projects from start to end which include various software engineering phases for different clients in India and abroad. Now, guiding students in the area of technology and analytics and handling subjects in the area of Business Analytics, Big Data Analytics (Hadoop & R ), Management Information Systems and Data Warehousing & Data Mining for Business School Students.