Top MBA Colleges in India for MBA in Advertising and Marketing Communication
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Want to pursue MBA in advertising and marketing communication? Read this article to know the best MBA in Advertising and Marketing Communication colleges in India, eligibility, admission process, fees and career prospects for MBA in Advertising.
MBA Colleges in India offering Advertising and Marketing Communication
Top MBA Colleges in Advertising and Marketing Communication: The MBA in Advertising and Marketing Communication is a two-year management programme which teaches students the skills required in the advertising and management industry. The Indian advertising and marketing industry is ever-growing. With the rising significance of consumerism, management programmes in the field of branding and communication are in high demand. Mainly because ‘Product, Marketing, Sales and Growth’ today are considered to be integral part of brand management. The MBA in Advertising and Marketing Communication course provide the students with an understanding of various facets of advertising, management and marketing along with the skills required to manage advertising campaigns and projects effectively.
Many top MBA colleges in India offer the Advertising and Management Communication courses. Students planning to make a career in brand management must opt for this specialization in their MBA degree programme. Being a niche MBA specialization, this course is offered by very few B-schools in India. In this article, you will read all about MBA in Advertising and Marketing Communication.
Also Read:
- MBA in Advertising and Marketing Communication: Syllabus
- Top Five Colleges Offering PG/MBA in Advertising/ Marketing/ Communications
- Marketing Communication Manager: Job Profiles
- What After Completing PGDM/MBA in Advertising and Marketing Communications?
- Top Recruiters for MBA in Advertising and Marketing Communication Graduates
MBA in Advertising and Marketing Communication: Syllabus
The course curriculum aims to train the candidate in the best marketing strategies and how these strategies can be implemented in the real world. PGP/MBA degrees in advertising branding and marketing communication, are tailored to help students know in detail the concepts of -
- Segmentation
- Targeting
- Positioning
- Differentiating
- Pricing and branding strategies
In addition to these, the candidates are taught communication, marketing and advertising strategies, resulting in widening the career scope for candidates in the job market. They become ready for not just a specific industry but find a suitable space across various industry verticals.
Consumer product companies are emerging at an exponential rate and in the future, the market is likely to grow further in size as well as diversity. Companies are striving towards maintaining their position in the competitive market. Again, to reiterate the fact, professionals having vast knowledge of branding, marketing and communications will have greater chances of acquiring both national and international exposure in the field.
The basic eligibility criteria for MBA in advertising and marketing communication is the same as that of an MBA General which is a minimum of 50% aggregate in graduation. However, the selection criteria is different for different institutions offering the course. Check below the list of top five institutes that offer MBA in advertising and marketing communication and the course fee, duration, and shortlisting criteria.
Also Read:
| MBA finance vs MBA marketing- which is a better career choice? |
Commonly asked questions
The highest package offered during DAVV Indore placements 2023 stood at INR 113 LPA. Further, an improving trend was witnessed in the highest package offered over the past three years during DAVV Indore placements, which is presented below:
The highest salary trends witnessed during DAVV Indore placements over the past three years are presented below:
Particulars | Placement Statistics (2021) | Placement Statistics (2022) | Placement Statistics (2023) |
|---|---|---|---|
Highest package | INR 24 LPA | INR 56 LPA | INR 113 LPA |
Further, the Institute-wise the highest salary trends witnessed during DAVV Indore placements over the past two years are presented below:
The Institute-wise the highest salary trends witnessed during DAVV Indore placements over the past two years are presented below:
Institute Name | Highest Package (2022) | Highest Package (2023) |
|---|---|---|
Institute of Engineering & Technology | INR 56 LPA | INR 28 LPA |
International Institute of Professional Studies | INR 14.75 LPA | INR 46 LPA |
School of Computing Science & IT | INR 12 LPA | INR 7.25 LPA |
Institute of Management Studies | INR 27 LPA | INR 18.50 LPA |
School of Data Science & Forecasting | INR 4.50 LPA | INR 9.30 LPA |
School of Economics | INR 11 LPA | INR 7.80 LPA |
Note: Placements 2023 were ongoing at the time the pages was updated.
Ideally, one would say that 99 to100 percentile is good for MBA Admission. However, it is not possible for all candidates to score so high. So, what shall be considered a good score in CMAT. A good CMAT score is basically a score that will get you a seat in your desired college. So, if you desire a Tier 1 college, a good score in CMAT will be 85 percentile and above. If you desire a Tier 2 college, a good score in CMAT will be 70 to 85 percentile and for a Tier 3 college, less than 70 percentile in CMAT will be good. Now, if you want to understand CMAT. Score in terms of percentile, so that while giving the exam you know how much raw score is needed to get the required percentile for the desired college, you need to know how much CMAT score is equal to percentile. About 340 to 350 score is equal to 100 percentile in CMAT About 281to 340 score is equal to 90 to 99.99 percentile in CMAT About 201 to 280 score is equal to 81 to 89 percentile in CMAT About 171 to 200 score is equal to 71to 80 percentile in CMAT About 140 to 171 score is equal to 61 to 70 percentile in CMAT About 116 to 140 score is equal to 51 to 60 percentile in CMAT.
SVKM'S NMIMS School of Commerce Dhule offers the BCom (Hons) programme in both the general as well as in the specialised field namely, BCom (Hons) and BCom (Hons) in Accounting and Finance. The programmes so offered are the three-year, full-time programmes.
GMAT Cut Off is the minimum GMAT score required to get into your desired business school. The GMAT Cut Off is decided by the universities themselves. A GMAT score of 700 or above will be accepted by a majority of business schools. Majorly, it is the top B-schools that require a score of more than 700. Students must understand that a GMAT score is only a part of their application and is not the only criteria. In order to get selected in top MBA colleges, student must focus on building a holistic profile which has a fine balance of academics, a good GMAT score, and extracurricular activities.
Top Five Colleges Offering PG/MBA in Advertising/ Marketing/ Communications
-
Mudra Institute of Communication (MICA)
MICA in Ahmedabad offers full-time PGDM in Communications. The course is approved by the AICTE. Check out more details on the course in the table below.
| Program name |
Shortlisting criteria |
Fees |
Duration |
|---|---|---|---|
| PG Diploma in Management- Communication |
INR 26 lakh |
2 Years |
Also Read: MICAT syllabus
-
National Institute of Advertising
The National Institute of Advertising offers Post-Graduate Diploma in Marketing Communication Management (PGDMCM). Candidates who have completed their graduation or are in their final year can apply for the course. Check the details of the course in the table below.
| Course/s |
Shortlisting criteria |
Fees |
Duration |
|---|---|---|---|
|
|
NA |
15 months |
-
NIMS Institute of Management and Commerce
The NMIS Institute of Management and Commerce offers a full-time MBA in Advertising Management and Public Relations. More details about the course are mentioned in the table below.
| Course |
Shortlisting criteria |
Fees |
Duration |
|---|---|---|---|
| MBA in Advertising Management and Public Relations |
INR 2.8 lakh to 5 lakh |
2 Years |
-
Apeejay School of Management
The ASM offers full-time management course. Find details about the course in the table mentioned below.
| Course |
Shortlisting Criteria |
Fees |
Duration |
|---|---|---|---|
| PGDM in Marketing Management |
a. Scores of national-level entrance tests such as- b. Group Discussion c. Personal Interview (PI) round d. Extracurricular activities/achievements |
INR 8.7 lakh to INR 9.3 lakh |
2 Years |
Also Read:
-
Devi Ahilya Vishwavidlaya
The Devi Ahilya University offers a full-time MBA in Advertising Management programme. The selection of candidates for the course is based on a common entrance test conducted by the University. Check below for more details.
| Course |
Shortlisting criteria |
Fees |
Duration |
|---|---|---|---|
| MBA in Advertising and Public Relations |
|
INR 39 K to INR 3 lakhs |
2 Years |
Marketing Communication Manager: Job Profiles
MBA in marketing communication graduates are trained to carry out required functions and roles related to marketing communication for brands. Their responsibility is to carry out marketing activities for brands and advocate brand awareness. They are actively involved in developing as well as managing marketing strategies and advertising. Given below is survey data by ambitionbox.com that highlights the average salary bracket of marketing managers and other profiles in India.
| Designation |
Average Salary Bracket (in INR) |
|---|---|
| Marketing Communication |
13.1 LPA |
| Strategic Marketing |
21.1 LPA |
| Marketing Management |
12.6 LPA |
| Advertising |
8.2 LPA |
| Branding |
18.3 LPA |
Note: The average salary depicted above may vary as per the location. For example, a marketing manager working in the metro cities down south will not draw the same salary figure as a marketing manager in the metro cities of West and North India.
Commonly asked questions
The key highlights of DAVV Indore IMS (Institute of Management Studies) placements 2023 are presented below:
Particulars | IMS Placement Statistics (2023) |
|---|---|
Highest package | INR 18.50 LPA |
Average package | INR 6.16 LPA |
Total offers | 311 |
Unique offers | 311 |
Companies visited | 41 |
Further, the salary trends witnessed during DAVV Indore IMS placements over the past two years are presented below:
The trends witnessed during DAVV Indore IMS placements over the past two years with respect to the salary package, offers made and companies visited are presented below:
Particulars | IMS Placement Statistics (2022) | IMS Placement Statistics (2023) |
|---|---|---|
Highest package | INR 27 LPA | INR 18.50 LPA |
Average package | INR 5.70 LPA | INR 6.16 LPA |
Total offers | 305 | 311 |
Unique offers | 278 | 311 |
Companies visited | 41 | 41 |
Note: Placements 2023 were ongoing at the time the pages was updated.
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What After Completing PGDM/MBA in Advertising and Marketing Communications?
It must be noted that scope-wise, an MBA professional in advertising and marketing communication will find many job roles. This is mainly because, in the current business world, technology has largely changed the methods of marketing. Listed below are a few popular job profiles and their job descriptions against each of the profiles available in this field of the business management department.
| Job profiles |
Job descriptions |
Average Salary in India (in INR) |
|---|---|---|
| Marketing Executive |
Building strategies for product and service promotion |
3.4 LPA |
| Account Manager |
Maintaining accounts and budget for business promotion |
8.8 LPA |
| Advertising/ Brand Manager |
Building strategy, advertising, planning, generating designs and much more |
18.3 LPA |
| Business Development Manager |
Developing strategies, coordinating, implementing plans and designing new opportunities |
7.4 LPA |
| Corporate Manager |
Processing, administering and planning for managing resources in order to meet company objectives |
8.2 LPA |
| System Manager |
Writing as well as evaluating plans, initiating and ensuring plans as per procedure |
17.8 LPA |
*The above salary data is taken from ambitionbox.com
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Top Recruiters for MBA in Advertising and Marketing Communication Graduates
Graduates with an MBA in Advertising and Marketing Communication are hired by many advertising agencies, media firms and digital marketing companies. Recruiters look for candidates who have cratove thinking skills along with an understanding of consumer behaviour. Check the table below to know the top recruiters for MBA in Advertising and Marketing Communication.
| Top Recruiters in MBA in Advertising and Marketing Communication | |
|---|---|
| D. Walter Thompson | ITC Limited |
| Hindustan Uniliver | P&G |
| Coca Cola | Pepsi Co |
| Godrej | Flipkart |
| Myntra | Amazon |
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Saumya Jain is an English Literature graduate from the University of Delhi. She has over 8 years of editorial and content writing experience. At Shiksha.com, she has spent more than six years creating research, stud
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