Top MBA Colleges in India for MBA in Advertising and Marketing Communication

Top MBA Colleges in India for MBA in Advertising and Marketing Communication

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Saumya
Saumya Jain
Assistant Manager- Content
Updated on May 20, 2025 13:22 IST

Want to pursue MBA in advertising and marketing communication? Read this article to know the best MBA in Advertising and Marketing Communication colleges in India, eligibility, admission process, fees and career prospects for MBA in Advertising. 

MBA Colleges in India offering Advertising and Marketing Communication

MBA Colleges in India offering Advertising and Marketing Communication

Top MBA Colleges in Advertising and Marketing Communication: The MBA in Advertising and Marketing Communication is a two-year management programme which teaches students the skills required in the advertising and management industry. The Indian advertising and marketing industry is ever-growing. With the rising significance of consumerism, management programmes in the field of branding and communication are in high demand. Mainly because ‘Product, Marketing, Sales and Growth’ today are considered to be integral part of brand management. The MBA in Advertising and Marketing Communication course provide the students with an understanding of various facets of advertising, management and marketing along with the skills required to manage advertising campaigns and projects effectively.

Many top MBA colleges in India offer the Advertising and Management Communication courses. Students planning to make a career in brand management must opt for this specialization in their MBA degree programme. Being a niche MBA specialization, this course is offered by very few B-schools in India. In this article, you will read all about MBA in Advertising and Marketing Communication.

Also Read:

MBA in Advertising and Marketing Communication: Syllabus

The course curriculum aims to train the candidate in the best marketing strategies and how these strategies can be implemented in the real world. PGP/MBA degrees in advertising branding and marketing communication, are tailored to help students know in detail the concepts of -

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  1. Segmentation
  2. Targeting
  3. Positioning
  4. Differentiating
  5. Pricing and branding strategies

In addition to these, the candidates are taught communication, marketing and advertising strategies, resulting in widening the career scope for candidates in the job market. They become ready for not just a specific industry but find a suitable space across various industry verticals.

Q:   What is a good score in CMAT for admission to top MBA colleges?
A:

Ideally, one would say that 99-100 percentile is good for MBA Admission. However, it is not possible for all candidates to score so high. So, what shall be considered a good score in CMAT. A good CMAT score is basically a score that will get you a seat in your desired college. So, if you desire a Tier 1 college, a good score in CMAT will be 85 percentile and above. If you desire a Tier 2 college, a good score in CMAT will be 70-85 percentile and for a Tier 3 college, less than 70 percentile in CMAT will be good. Now, if you want to understand CMAT. Score in terms of percentile, so that while giving the exam you know how much raw score is needed to get the required percentile for the desired college, you need to know how much CMAT score is equal to percentile. About 340-350 score is equal to 100 percentile in CMAT About 281-340 score is equal to 90-99.99 percentile in CMAT About 201-280 score is equal to 81-89 percentile in CMAT About 171-200 score is equal to 71-80 percentile in CMAT About 140-171 score is equal to 61-70 percentile in CMAT About 116-140 score is equal to 51-60 percentile in CMAT.

Q:   Which top government MBA colleges in Delhi NCR accept MAT scores?
A:

Hi, The following table presents a list of government MBA institutions in Delhi NCR that consider MAT scores for admission, along with their respective total tuition fees.

Public/Government Colleges

Total Tuition Fee

Delhi School of Management, DTU Admission

INR 3 lakh

Gautam Buddha University Admission

INR 4 lakh

Netaji Subhas University of Technology Admission

INR 2 lakh

J. C. Bose University of Science and Technology

INR 2 lakh

Footwear Design and Development Institute, Noida Admission

INR 5 lakh

Hope this information proves beneficial for you!!

Q:   Which courses are offered by IIMs through CAT?
A:

CAT is the common entrance test for a range of post management courses offered by the Indian Institute of Management. The CAT score is accepted for admission to PGP, MBA, Executive MBA, Ph.D. and FPM courses.

Here is the list of courses offered by every IIM.

  • IIM Ahmedabad: PGP, PGP-FABM, ePGD-ABA (post Graduate Diploma in Advanced Business Analytics), PhD
  • IIM Amritsar: MBA, MBA-Business Analytics, MBA-HRM, EMBA, PhD
  • IIM Bangalore: PGP, PGPEM, PGPBA, PhD
  • IIM Bodh Gaya: PGP, Ph.D. (FPM)
  • IIM Calcutta: MBA, PhD
  • IIM Indore: PGP, PGP-HRM, MSDSM (Master of Science in Data Science and Management), FPM
  • IIM Jammu: MBA, MBA (Hospital Administration & Healthcare Management, Executive MBA (Blended Mode), Ph.D. (Full-Time Mode), Ph.D. (Part-Time Mode)
  • IIM Kashipur: MBA, MBA (Analytics), EMBA, EMBAA (Executive Master of Business Administration Analytics), PhD
  • IIM Kozhikode: PGP, PGP-BL, PGP-F, PGP-LSM, EPGP Kochi, PhD
  • IIM Lucknow: PGP, PGP-ABM, PGP-some, PGPWE, PhD
  • IIM Nagpur: MBA, MBA (Executive), Ph.D. (Executive)
  • IIM Raipur: PGP, FPM/PhD, EFPM
  • IIM Ranchi: PGP, PGP-HRM, PGP (Business Analytics), Ph.D. EPhD
  • IIM Rohtak: PGP, EPGDSM, PhD
  • IIM Sambalpur: MBA, Executive MBA, Ph.D. Executive PhD
  • IIM Shillong: PGP, PGPEX, MBA (WE), Ph.D. PhDWP
  • IIM Sirmaur: MBA, MBA (T&HM), ExMBA (Digital Transformation & Analytics), PhD
  • IIM Tiruchirappalli: PGPM & PGPM-HR, DPM, E-DPM
  • IIM Udaipur: MBA, MBA-DEM, MBA-GSCM, PGDBAWE, PhD
  • IIM Visakhapatnam: PGP, PGPEx, PGPDGM, Ph.D.

Consumer product companies are emerging at an exponential rate and in the future, the market is likely to grow further in size as well as diversity. Companies are striving towards maintaining their position in the competitive market. Again, to reiterate the fact, professionals having vast knowledge of branding, marketing and communications will have greater chances of acquiring both national and international exposure in the field.

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The basic eligibility criteria for MBA in advertising and marketing communication is the same as that of an MBA General which is a minimum of 50% aggregate in graduation. However, the selection criteria is different for different institutions offering the course. Check below the list of top five institutes that offer MBA in advertising and marketing communication and the course fee, duration, and shortlisting criteria.

Also Read:

What is Digital Marketing?

What is an MBA in Sales & Marketing?

MBA finance vs MBA marketing- which is a better career choice?

Top Five Colleges Offering PG/MBA in Advertising/ Marketing/ Communications

  1. Mudra Institute of Communication (MICA)

MICA in Ahmedabad offers full-time PGDM in Communications. The course is approved by the AICTE. Check out more details on the course in the table below.

Program name

Shortlisting criteria

Fees

Duration

PG Diploma in Management- Communication

  1. 20% weightage to CAT, XATGMAT scores
  2. 30% weightage to MICAT scores
  3. 20% weightage to Group Exercises and 30% to Personal Interviews

INR 26 lakh

2 Years

Also Read: MICAT syllabus

  1. National Institute of Advertising

The National Institute of Advertising offers Post-Graduate Diploma in Marketing Communication Management (PGDMCM). Candidates who have completed their graduation or are in their final year can apply for the course. Check the details of the course in the table below.

Q:   Which countries prefer a GMAT score for MBA admission?
A:

When it comes to the GMAT entrance exam, different countries and MBA colleges have different preferences. However, the GMAT entrance exam is a popular standardized exam that is accepted for MBA admission by more than 2,400 institutions. Some of the popular countries where GMAT is widely accepted for MBA and MIM admissions include the US, Canada, Australia, India, the UK, Singapore, Germany, Finland, Norway, etc. It is crucial to examine the unique prerequisites of each MBA programme you are considering to find out which admissions examinations are recognised and what score range is competitive. Additionally, candidates may decide to take practice exams or enrol in a GMAT prep course to increase their chances of passing the exam and getting accepted into the MBA programme of their choice.

Q:   Can I get direct admission to MBA at MICA Ahmedabad?
A:

Direct admission is not available for the two-year PGP program at MICA Ahmedabad. Applicants must qualify in one of the following entrance exams: CAT (2024), XAT (2025), or GMAT (2023 onwards). Additionally, candidates must pass the MICAT, MICA's in-house entrance exam.

Entrance exams, including MICAT and other exam, accounts for 60 per cent of the overall selection process. Applicants must meet the minimum score requirements for both the national-level entrance exam and MICAT to be considered for admission.

Q:   How can I get admission to PUMBA College through CMAT?
A:

Students need to follow this admission path through CMAT to join PUMBA:

  • Students require a bachelor's degree with minimum 50% marks (45% for reserved categories).
  • The entrance requirements vary by region: CMAT acceptance applies to out-of-state candidates yet MAH CET stands as the admission criteria for candidates based in Maharashtra.
  • Students must register with the Centralized Admission Process (CAP) through the DTE Maharashtra website.
  • The admission process for PUMBA combines CMAT score assessment with merit-based evaluation where candidates above the 95+ percentile have higher opportunities for acceptance.
  • Students must participate in CAP counseling sessions for seat assignments using both merit and preferred choices.
  • Stay updated by checking PUMBA's and DTE Maharashtra's official websites.
Q:   What is the admission process through MAT?
A:
The admission process for MBA/PGDM courses through MAT includes group discussion and Personal Interview . Some of the MBA colleges also conduct written ability test as part of the personality assessment test. In MAT candidates get the option to select 5 B-schools of their choice in the MAT application form, where AIMA will send their scores for shortlisting for MBA Admission. Candidates can choose from up to 600 MBA colleges which accept MAT score for admission. Once the MAT result for an exam phase is announced, the scorecards are sent to selected colleges. The colleges then contact the candidates for shortlisting process if they qualify on the basis of minimum MAT cut off. In case a candidate wishes to seek admission to any B-school other than the chosen five, they need to apply at their respective websites separately. MBA seat is offered to candidates only if they clear the group discussion and Personal Interview.

Course/s

Shortlisting criteria

Fees

Duration

  • PG Diploma in Marketing Communications Management (PGDMCM)
  • PG Diploma in Advertising and Public Relations (PGDAPR)

 

  1. GMAT/ CAT score
  2. Personal Interview (PI) round with selection committee members

NA

15 months

  1. NIMS Institute of Management and Commerce

The NMIS Institute of Management and Commerce offers a full-time MBA in Advertising Management and Public Relations. More details about the course are mentioned in the table below.

Course

Shortlisting criteria

Fees

Duration

MBA in Advertising Management and Public Relations

Scores obtained in NIMSEECATMATCMAT or GMAT

INR 2.8 lakh to 5 lakh

2 Years

  1. Apeejay School of Management

The ASM offers full-time management course. Find details about the course in the table mentioned below.

Course

Shortlisting Criteria

Fees

Duration

PGDM in Marketing Management

a. Scores of national-level entrance tests such as-

  1. CAT
  2. XAT
  3. MAT
  4. CMAT
  5. ATMA
  6. GMAT

b. Group Discussion

c. Personal Interview (PI) round

d. Extracurricular activities/achievements

INR 8.7 lakh to INR 9.3 lakh

2 Years

Also Read:

  1. Devi Ahilya Vishwavidlaya

The Devi Ahilya University offers a full-time MBA in Advertising Management programme. The selection of candidates for the course is based on a common entrance test conducted by the University. Check below for more details.

Course

Shortlisting criteria

Fees

Duration

MBA in Advertising and Public Relations

  1. CUET UG scores
  2. Group Discussion (GD)

 

INR 39 K to INR 3 lakhs

2 Years

Marketing Communication Manager: Job Profiles

MBA in marketing communication graduates are trained to carry out required functions and roles related to marketing communication for brands. Their responsibility is to carry out marketing activities for brands and advocate brand awareness. They are actively involved in developing as well as managing marketing strategies and advertising. Given below is survey data by ambitionbox.com that highlights the average salary bracket of marketing managers and other profiles in India.

Designation

Average Salary Bracket (in INR)

Marketing Communication

13.1 LPA

Strategic Marketing

21.1 LPA

Marketing Management

12.6 LPA

Advertising

8.2 LPA

Branding

18.3 LPA

Note: The average salary depicted above may vary as per the location. For example, a marketing manager working in the metro cities down south will not draw the same salary figure as a marketing manager in the metro cities of West and North India.

What After Completing PGDM/MBA in Advertising and Marketing Communications?

It must be noted that scope-wise, an MBA professional in advertising and marketing communication will find many job roles. This is mainly because, in the current business world, technology has largely changed the methods of marketing. Listed below are a few popular job profiles and their job descriptions against each of the profiles available in this field of the business management department.

Job profiles

Job descriptions

Average Salary in India (in INR)

Marketing Executive

Building strategies for product and service promotion

3.4 LPA

Account Manager

Maintaining accounts and budget for business promotion

8.8 LPA

Advertising/ Brand Manager

Building strategy, advertising, planning, generating designs and much more

18.3 LPA

Business Development Manager

Developing strategies, coordinating, implementing plans and designing new opportunities

7.4 LPA

Corporate Manager

Processing, administering and planning for managing resources in order to meet company objectives

8.2 LPA

System Manager

Writing as well as evaluating plans, initiating and ensuring plans as per procedure

17.8 LPA

*The above salary data is taken from ambitionbox.com

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About the Author
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Saumya Jain
Assistant Manager- Content

Saumya brings over seven years of editorial experience, with more than five years of wielding pen (and keyboard) at Shiksha. A graduate in English Literature from Delhi University, she is a storyteller at heart. A t... Read Full Bio