Top MBA Colleges in India for MBA in Advertising and Marketing Communication

Want to pursue MBA in advertising and marketing communication. Read this article to know colleges, eligibility, admission process, fees and career prospect.
MBA in Advertising and Marketing Communication: Syllabus
The course curriculum aims to train the candidate in the best marketing strategies and how these strategies can be implemented in the real world. PGP/MBA degrees in advertising branding and marketing communication, are tailored to help students know in detail the concepts of -
- Segmentation
- Targeting
- Positioning
- Differentiating
- Pricing and branding strategies
In addition to these, the candidates are taught communication, marketing and advertising strategies, resulting in widening the career scope for candidates in the job market. They become ready for not just a specific industry but find a suitable space across various industry verticals.
Consumer product companies are emerging at an exponential rate and in the future, the market is likely to grow further in size as well as diversity. Companies are striving towards maintaining their position in the competitive market. Again, to reiterate the fact, professionals having vast knowledge of branding, marketing and communications will have greater chances of acquiring both national and international exposure in the field.
The basic eligibility criteria for MBA in advertising and marketing communication is the same as that of an MBA General which is a minimum of 50% aggregate in graduation. However, the selection criteria is different for different institutions offering the course. Check below the list of top five institutes that offer MBA in advertising and marketing communication and the course fee, duration, and shortlisting criteria.
Top Five Colleges Offering PG/MBA in Advertising/ Marketing/ Communications
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Mudra Institute of Communication (MICA)
MICA in Ahmedabad offers full time PGDM in Communications. The course is approved by the AICTE. Check out more details on the course in the table below.
Program name |
Shortlisting criteria |
Fees |
Duration |
---|---|---|---|
PG Diploma in Management- Communication |
INR 21 lakh |
2 Years |
Also Read: MICAT 2022 syllabus
-
National Institute of Advertising
The National Institute of Advertising offers Post-Graduate Diploma in Marketing Communication Management (PGDMCM). Candidates who have completed their graduation or are in their final year can apply for the course. Check the details of the course in the table below.
Course/s |
Shortlisting criteria |
Fees |
Duration |
---|---|---|---|
|
|
INR 2.16 lakh |
1 Year |
-
NIMS Institute of Management and Commerce
The NMIS Institute of Management and Commerce offers a full-time MBA in Advertising Management and Public Relations. More details about the course are mentioned in the table below.
Course |
Shortlisting criteria |
Fees |
Duration |
---|---|---|---|
MBA in Advertising Management and Public Relations |
INR 1.2 lakh |
2 Years |
-
Apeejay School of Management
The ASM offers full-time management course. Find details about the course in the table mentioned below.
Course |
Shortlisting Criteria |
Fees |
Duration |
---|---|---|---|
PGDM in Marketing Management |
a. Scores of national level entrance test such like- b. Group Discussion c. Personal Interview (PI) round d. Extracurricular activities/achievements |
INR 8.50 lakh |
2 Years |
Also Read:
-
Devi Ahilya Vishwavidlaya
The Devi Ahilya University offers a full-time MBA in Advertising Management programme. The selection of candidates for the course is based on a common entrance test conducted by the University. Check below for more details.
Course |
Shortlisting criteria |
Fees |
Duration |
---|---|---|---|
MBA in Advertising and Public Relations |
|
INR 1.28 lakhs |
2 Years |
Also Read: DAVV CET Syllabus
Marketing Communication Manager: Job Profiles
MBA in marketing communication graduates are trained to carry out required functions and roles related to marketing communication for brands. Their responsibility is to carry out marketing activities for brands and advocate brand awareness. They are actively involved in developing as well as managing marketing strategies and advertising. Given below is a survey data by payscale.com that highlights the average salary bracket of marketing managers and other profiles.
Designation |
Average Salary Bracket (in INR) |
---|---|
Marketing Communication |
8.3 LPA |
Strategic Marketing |
14.7 LPA |
Marketing Management |
6.7 LPA |
Advertising |
4.92 LPA |
Branding |
9.09 LPA |
Note: The average salary depicted above may vary as per the location. For eg: A marketing manager working in the metro cities down south will not draw the same salary figure as a marketing manager in the metro cities of West and North India.
What After Completing PGDM/MBA in Advertising and Marketing Communications?
It must be noted that scope wise, an MBA professional in advertising and marketing communication will find many job roles. This is mainly because, in the current business world, technology has largely changed the methods of marketing. Listed below are a few popular job profiles and their job descriptions against each of the profiles available in this field of the business management department.
Job profiles |
Job descriptions |
Average Salary in India (in INR) |
---|---|---|
Marketing executive |
Building strategies for product and service promotion |
2.93 LPA |
Account manager |
Maintaining accounts and budget for business promotion |
10.7 LPA |
Advertising/ Brand Manager |
Building strategy, advertising, planning, generating designs and much more |
9.55 LPA |
Business development manager |
Developing strategies, coordinating, implementing plans and designing new opportunities |
6.13 LPA |
Corporate manager |
Processing, administering and planning for managing resources in order to meet company objectives |
6.77 LPA |
System manager |
Writing as well as evaluating plans, initiating and ensuring plans as per procedure |
12 LPA |
*the above salary data is taken from payscale.com
Read More:
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- Best Colleges in Brand Management
- What is the career scope of an MBA in Marketing in India?
- Top MBA Colleges for Consulting in India
- MBA finance vs MBA marketing- which is a better career choice?
FAQs related to top MBA in marketing and advertising colleges in India
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Q: Which are the top MBA in Advertising and Marketing colleges in India?
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Q: Which are the job opportunities after MBA in Advertising and Marketing?
Q: What is the average salary of Marketing Manager in India?
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Q: Can I apply for MBA in Advertising and Marketing Communications if I have secured 45% aggregate in graduation?

Saumya is a travel enthusiast. She loves to spend time with family and friends. When not writing, you would find her indulged in sketching and painting.
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