Top MBA Colleges in India for MBA in Advertising and Marketing Communication

Top MBA Colleges in India for MBA in Advertising and Marketing Communication

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Saumya
Saumya Jain
Assistant Manager- Content
Updated on Mar 17, 2026 22:51 IST
Want to pursue MBA in advertising and marketing communication? MBA in advertising and marketing communication is in high demand at the present time. If you are thinking to pursue your MBA degree in this field. Read this article to know colleges, eligibility, admission process, fees and career prospect.

Want to pursue MBA in advertising and marketing communication? Read this article to know the best MBA in Advertising and Marketing Communication colleges in India, eligibility, admission process, fees and career prospects for MBA in Advertising. 

MBA Colleges in India offering Advertising and Marketing Communication

MBA Colleges in India offering Advertising and Marketing Communication

Top MBA Colleges in Advertising and Marketing Communication: The MBA in Advertising and Marketing Communication is a two-year management programme which teaches students the skills required in the advertising and management industry. The Indian advertising and marketing industry is ever-growing. With the rising significance of consumerism, management programmes in the field of branding and communication are in high demand. Mainly because ‘Product, Marketing, Sales and Growth’ today are considered to be integral part of brand management. The MBA in Advertising and Marketing Communication course provide the students with an understanding of various facets of advertising, management and marketing along with the skills required to manage advertising campaigns and projects effectively.

Many top MBA colleges in India offer the Advertising and Management Communication courses. Students planning to make a career in brand management must opt for this specialization in their MBA degree programme. Being a niche MBA specialization, this course is offered by very few B-schools in India. In this article, you will read all about MBA in Advertising and Marketing Communication.

Also Read:

Table of contents
  • MBA in Advertising and Marketing Communication: Syllabus
  • Top Five Colleges Offering PG/MBA in Advertising/ Marketing/ Communications
  • Marketing Communication Manager: Job Profiles
  • What After Completing PGDM/MBA in Advertising and Marketing Communications?
  • Top Recruiters for MBA in Advertising and Marketing Communication Graduates

MBA in Advertising and Marketing Communication: Syllabus

The course curriculum aims to train the candidate in the best marketing strategies and how these strategies can be implemented in the real world. PGP/MBA degrees in advertising branding and marketing communication, are tailored to help students know in detail the concepts of -

  1. Segmentation
  2. Targeting
  3. Positioning
  4. Differentiating
  5. Pricing and branding strategies

In addition to these, the candidates are taught communication, marketing and advertising strategies, resulting in widening the career scope for candidates in the job market. They become ready for not just a specific industry but find a suitable space across various industry verticals.

Consumer product companies are emerging at an exponential rate and in the future, the market is likely to grow further in size as well as diversity. Companies are striving towards maintaining their position in the competitive market. Again, to reiterate the fact, professionals having vast knowledge of branding, marketing and communications will have greater chances of acquiring both national and international exposure in the field.

The basic eligibility criteria for MBA in advertising and marketing communication is the same as that of an MBA General which is a minimum of 50% aggregate in graduation. However, the selection criteria is different for different institutions offering the course. Check below the list of top five institutes that offer MBA in advertising and marketing communication and the course fee, duration, and shortlisting criteria.

Also Read:

What is Digital Marketing?

What is an MBA in Sales & Marketing?

MBA finance vs MBA marketing- which is a better career choice?

Q&A Icon
Commonly asked questions
Q:   What is a good score in CMAT for admission to top MBA colleges?
A: 

Ideally, one would say that 99 to100 percentile is good for MBA Admission. However, it is not possible for all candidates to score so high. So, what shall be considered a good score in CMAT. A good CMAT score is basically a score that will get you a seat in your desired college. So, if you desire a Tier 1 college, a good score in CMAT will be 85 percentile and above. If you desire a Tier 2 college, a good score in CMAT will be 70 to 85 percentile and for a Tier 3 college, less than 70 percentile in CMAT will be good. Now, if you want to understand CMAT. Score in terms of percentile, so that while giving the exam you know how much raw score is needed to get the required percentile for the desired college, you need to know how much CMAT score is equal to percentile. About 340 to 350 score is equal to 100 percentile in CMAT About 281to 340 score is equal to 90 to 99.99 percentile in CMAT About 201 to 280 score is equal to 81 to 89 percentile in CMAT About 171 to 200 score is equal to 71to 80 percentile in CMAT About 140 to 171 score is equal to 61 to 70 percentile in CMAT About 116 to 140 score is equal to 51 to 60 percentile in CMAT.

Q:   What is the cut off mark for GMAT?
A: 

GMAT Cut Off is the minimum GMAT score required to get into your desired business school. The GMAT Cut Off is decided by the universities themselves. A GMAT score of 700 or above will be accepted by a majority of business schools. Majorly, it is the top B-schools that require a score of more than 700. Students must understand that a GMAT score is only a part of their application and is not the only criteria. In order to get selected in top MBA colleges, student must focus on building a holistic profile which has a fine balance of academics, a good GMAT score, and extracurricular activities.

Q:   What is the highest package offered during the recent FLAME University placements?
A: 

The highest package offered during FLAME University Pune placements 2026 stood at INR 19 LPA. The course-wise highest package offered during FLAME University placements between 2025 and 2026 is tabulated below:

Course

Placement Statistics (2025)

Placement Statistics (2026)

MBA

INR 15.25 LPA

INR 19 LPA

MBA  (Communications Management)

INR 8.64 LPA

INR 10.7 LPA

Q:   What is the CAT exam cutoff required to get admission to IIM Bangalore?
A: 

The CAT cut offs for IIM Bangalore hovers between 97-100 percentile. The qualifying CAT cut off required for being eligible for IIM Bangalore's Written Ability test (What) and Personal Interview PI is 85 percentile for General category students, whereas for SC candidates, it is 70 percentile. For ST candidates, it is 65 percentile and for PwD candidates it is 60 percentile. Given below are the sectional and overall qualifying CAT cut offs for IIM Bangalore.

  • General category: 80 VARC 75 DILR 75 Quantitative Aptitude 85 (Overall)
  • NC-OBC category: 75 VARC 65 DILR 65 Quantitative Aptitude 75 (Overall)
  • EWS category: 70 VARC 65 DILR 65 Quantitative Aptitude 75 (Overall)
  • SC category: 65 VARC 60 DILR 60 Quantitative Aptitude 70 (Overall)
  • ST category: 55 VARC 55 DILR 55 Quantitative Aptitude 65 (Overall)
  • PwD category: 50 VARC 50 DILR 50 Quantitative Aptitude 60 (Overall)

Top Five Colleges Offering PG/MBA in Advertising/ Marketing/ Communications

  1. Mudra Institute of Communication (MICA)

MICA in Ahmedabad offers full-time PGDM in Communications. The course is approved by the AICTE. Check out more details on the course in the table below.

Program name

Shortlisting criteria

Fees

Duration

PG Diploma in Management- Communication

  1. 20% weightage to CAT, XATGMAT scores
  2. 30% weightage to MICAT scores
  3. 20% weightage to Group Exercises and 30% to Personal Interviews

INR 26 lakh

2 Years

Also Read: MICAT syllabus

  1. National Institute of Advertising

The National Institute of Advertising offers Post-Graduate Diploma in Marketing Communication Management (PGDMCM). Candidates who have completed their graduation or are in their final year can apply for the course. Check the details of the course in the table below.

Course/s

Shortlisting criteria

Fees

Duration

  • PG Diploma in Marketing Communications Management (PGDMCM)
  • PG Diploma in Advertising and Public Relations (PGDAPR)

 

  1. GMAT/ CAT score
  2. Personal Interview (PI) round with selection committee members

NA

15 months

  1. NIMS Institute of Management and Commerce

The NMIS Institute of Management and Commerce offers a full-time MBA in Advertising Management and Public Relations. More details about the course are mentioned in the table below.

Course

Shortlisting criteria

Fees

Duration

MBA in Advertising Management and Public Relations

Scores obtained in NIMSEECATMATCMAT or GMAT

INR 2.8 lakh to 5 lakh

2 Years

  1. Apeejay School of Management

The ASM offers full-time management course. Find details about the course in the table mentioned below.

Course

Shortlisting Criteria

Fees

Duration

PGDM in Marketing Management

a. Scores of national-level entrance tests such as-

  1. CAT
  2. XAT
  3. MAT
  4. CMAT
  5. ATMA
  6. GMAT

b. Group Discussion

c. Personal Interview (PI) round

d. Extracurricular activities/achievements

INR 8.7 lakh to INR 9.3 lakh

2 Years

Also Read:

  1. Devi Ahilya Vishwavidlaya

The Devi Ahilya University offers a full-time MBA in Advertising Management programme. The selection of candidates for the course is based on a common entrance test conducted by the University. Check below for more details.

Course

Shortlisting criteria

Fees

Duration

MBA in Advertising and Public Relations

  1. CUET UG scores
  2. Group Discussion (GD)

 

INR 39 K to INR 3 lakhs

2 Years

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Marketing Communication Manager: Job Profiles

MBA in marketing communication graduates are trained to carry out required functions and roles related to marketing communication for brands. Their responsibility is to carry out marketing activities for brands and advocate brand awareness. They are actively involved in developing as well as managing marketing strategies and advertising. Given below is survey data by ambitionbox.com that highlights the average salary bracket of marketing managers and other profiles in India.

Designation

Average Salary Bracket (in INR)

Marketing Communication

13.1 LPA

Strategic Marketing

21.1 LPA

Marketing Management

12.6 LPA

Advertising

8.2 LPA

Branding

18.3 LPA

Note: The average salary depicted above may vary as per the location. For example, a marketing manager working in the metro cities down south will not draw the same salary figure as a marketing manager in the metro cities of West and North India.

Q&A Icon
Commonly asked questions
Q:   How important is it to have a good academic profile for IIM admission through CAT?
A: 

Having a good academic profile for IIM admission is very critical. The top 6 IIMs lay a lot of emphasis on Class 10 and Class 12 score for selection of candidates for WAT-PI round. The academic profile is evaluated again at the time of preparation of final merit list. It has been seen in the past that some candidates despite having 99+ percentile, were not selected for PI round due to low score in Class 12.

The academic profile is assessed for academic as well as gender diversity. Which means a candidate who studied Arts in Class 12 may be selected for PI with lower marks than a candidate who studied Science in Class 12.

Candidates aiming for IIMs must know that while the importance of academic profile is very important for top IIMs, it is moderately important for rest of the IIMs. For, other top MBA colleges, overall profile matters more than academic score. So, if you do not have superlative scores in Class 10 and 12, build a good profile with work experience and extra curricular activities to increase your chances of selection.

Q:   How are DAVV Indore IMS placements?
A: 

DAVV Indore has not released its placements for IMS yet. However, IET has disclosed its 2026 placement highlights. Check out the table below to know more:

ParticularsPlacement Statistics (2026)
Students Placed400+
Offers Made498
Highest PackageINR 22 LPA
Average PackageINR 7.72 LPA
Companies Visited46

 

Q:   Can I get into MICA with 70 percentile?
A: 

MICA admissions are through a layered filtering process comprising of CAT/ XAT /GMAT performance followed by the performance in MICAT written exam and finally the GE and PI performance. The step 1 of MICA admissions is Psychometric test. This section is a qualifier. followed by the Step 2, which is for the candidates who qualify through Psychometric test, their relative performance on CAT /XAT/ GMAT is considered.

A minimum cutoff of the best of the three scores is considered of CAT /XAT total percentile or GMAT score. The next step is the MICAT exam followed by the GE and PI. However, CAT/ XAT/ GMAT percentile/ scores make up only the 20 per cent of the total weightage of the final composite score. 

Q:   In which sector the highest package was received during MICA Ahmedabad placements?
A: 

The MICA highest package for the MBA batch 2023-25 was offered in the Consumer Tech sector. Tabulated below are the sector-wise highest, average packages and offers details recorded during MICA placements 2025:

SectorHighest Package (2025)Average Package (2025)Total Offers (2025)
FMCG/FMCD/ Quick CommerceINR 35.75 LPAINR 21.06 LPA71
Consulting & TechINR 29.04 LPAINR 20 LPA21
BFSI and FintechINR 24 LPAINR 18.5 LPA22
Media, OTT & SportsINR 25 LPAINR 15.49 LPA27
Consumer TechINR 40.91 LPAINR 20.24 LPA14
Others INR 23.6 LPAINR 17.6 LPA40

 

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What After Completing PGDM/MBA in Advertising and Marketing Communications?

It must be noted that scope-wise, an MBA professional in advertising and marketing communication will find many job roles. This is mainly because, in the current business world, technology has largely changed the methods of marketing. Listed below are a few popular job profiles and their job descriptions against each of the profiles available in this field of the business management department.

Job profiles

Job descriptions

Average Salary in India (in INR)

Marketing Executive

Building strategies for product and service promotion

3.4 LPA

Account Manager

Maintaining accounts and budget for business promotion

8.8 LPA

Advertising/ Brand Manager

Building strategy, advertising, planning, generating designs and much more

18.3 LPA

Business Development Manager

Developing strategies, coordinating, implementing plans and designing new opportunities

7.4 LPA

Corporate Manager

Processing, administering and planning for managing resources in order to meet company objectives

8.2 LPA

System Manager

Writing as well as evaluating plans, initiating and ensuring plans as per procedure

17.8 LPA

*The above salary data is taken from ambitionbox.com

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Top Recruiters for MBA in Advertising and Marketing Communication Graduates

Graduates with an MBA in Advertising and Marketing Communication are hired by many advertising agencies, media firms and digital marketing companies. Recruiters look for candidates who have cratove thinking skills along with an understanding of consumer behaviour. Check the table below to know the top recruiters for MBA in Advertising and Marketing Communication. 

Top Recruiters in MBA in Advertising and Marketing Communication
D. Walter Thompson ITC Limited
Hindustan Uniliver P&G
Coca Cola Pepsi Co
Godrej Flipkart
Myntra Amazon

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Saumya Jain
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Saumya Jain is an English Literature graduate from the University of Delhi. She has over 8 years of editorial and content writing experience. At Shiksha.com, she has spent more than six years creating research, stud

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