Top MBA Colleges in India for MBA in Advertising and Marketing Communication

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Saumya
Saumya Jain
Assistant Manager- Content
Updated on May 26, 2022 13:23 IST

Want to pursue MBA in advertising and marketing communication. Read this article to know colleges, eligibility, admission process, fees and career prospect.

The Indian advertising and marketing industry is ever-growing. With the rising significance of consumerism, management programmes in the field of branding and communication are in high demand. Mainly because, ‘Product, Marketing, Sales and Growth’ today is considered to be an integral part of brand management. Further, in 2020, the Indian advertising market's value was approximately INR 670 billion. It is estimated that there would be healthy CAGR growth in the forecast period of 2022-2027 by approximately 11%. Students planning to make a career in brand management must opt for this upcoming specialization in their MBA degree programme. Being a niche MBA specialization, this course is offered by a very few B-schools in India. In this article, you will read all about MBA in Advertising and Marketing Communication.

MBA in Advertising and Marketing Communication: Syllabus

The course curriculum aims to train the candidate in the best marketing strategies and how these strategies can be implemented in the real world. PGP/MBA degrees in advertising branding and marketing communication, are tailored to help students know in detail the concepts of -

  1. Segmentation
  2. Targeting
  3. Positioning
  4. Differentiating
  5. Pricing and branding strategies

In addition to these, the candidates are taught communication, marketing and advertising strategies, resulting in widening the career scope for candidates in the job market. They become ready for not just a specific industry but find a suitable space across various industry verticals.

Consumer product companies are emerging at an exponential rate and in the future, the market is likely to grow further in size as well as diversity. Companies are striving towards maintaining their position in the competitive market. Again, to reiterate the fact, professionals having vast knowledge of branding, marketing and communications will have greater chances of acquiring both national and international exposure in the field.

The basic eligibility criteria for MBA in advertising and marketing communication is the same as that of an MBA General which is a minimum of 50% aggregate in graduation. However, the selection criteria is different for different institutions offering the course. Check below the list of top five institutes that offer MBA in advertising and marketing communication and the course fee, duration, and shortlisting criteria.

Top Five Colleges Offering PG/MBA in Advertising/ Marketing/ Communications

  1. Mudra Institute of Communication (MICA)

MICA in Ahmedabad offers full time PGDM in Communications. The course is approved by the AICTE. Check out more details on the course in the table below.

Program name

Shortlisting criteria

Fees

Duration

PG Diploma in Management- Communication

  1. 20% weightage to CAT, XATGMAT scores
  2. 30% weightage to MICAT scores
  3. 20% weightage to Group Exercises and 30% to Personal Interview

INR 21 lakh

2 Years

Also Read: MICAT 2022 syllabus

  1. National Institute of Advertising

The National Institute of Advertising offers Post-Graduate Diploma in Marketing Communication Management (PGDMCM). Candidates who have completed their graduation or are in their final year can apply for the course. Check the details of the course in the table below.

Course/s

Shortlisting criteria

Fees

Duration

  • PG Diploma in Marketing Communications Management (PGDMCM)
  • PG Diploma in Advertising and Public Relations (PGDAPR)

 

  1. GMAT/ CAT score
  2. Personal Interview (PI) round with selection committee members

INR 2.16 lakh

1 Year

  1. NIMS Institute of Management and Commerce

The NMIS Institute of Management and Commerce offers a full-time MBA in Advertising Management and Public Relations. More details about the course are mentioned in the table below.

Course

Shortlisting criteria

Fees

Duration

MBA in Advertising Management and Public Relations

Scores obtained in NIMSEECATMATCMAT or GMAT

INR 1.2 lakh

2 Years

  1. Apeejay School of Management

The ASM offers full-time management course. Find details about the course in the table mentioned below.

Course

Shortlisting Criteria

Fees

Duration

PGDM in Marketing Management

a. Scores of national level entrance test such like-

  1. CAT
  2. XAT
  3. MAT
  4. CMAT
  5. ATMA
  6. GMAT

b. Group Discussion

c. Personal Interview (PI) round

d. Extracurricular activities/achievements

INR 8.50 lakh

2 Years

Also Read:

  1. Devi Ahilya Vishwavidlaya

The Devi Ahilya University offers a full-time MBA in Advertising Management programme. The selection of candidates for the course is based on a common entrance test conducted by the University. Check below for more details.

Course

Shortlisting criteria

Fees

Duration

MBA in Advertising and Public Relations

  1. DAVV CET scores
  2. Group Discussion (GD)

 

INR 1.28 lakhs

2 Years

Also Read: DAVV CET Syllabus

Marketing Communication Manager: Job Profiles

MBA in marketing communication graduates are trained to carry out required functions and roles related to marketing communication for brands. Their responsibility is to carry out marketing activities for brands and advocate brand awareness. They are actively involved in developing as well as managing marketing strategies and advertising. Given below is a survey data by payscale.com that highlights the average salary bracket of marketing managers and other profiles.

Designation

Average Salary Bracket (in INR)

Marketing Communication

8.3 LPA

Strategic Marketing

14.7 LPA

Marketing Management

6.7 LPA

Advertising

4.92 LPA

Branding

9.09 LPA

Note: The average salary depicted above may vary as per the location. For eg: A marketing manager working in the metro cities down south will not draw the same salary figure as a marketing manager in the metro cities of West and North India.

What After Completing PGDM/MBA in Advertising and Marketing Communications?

It must be noted that scope wise, an MBA professional in advertising and marketing communication will find many job roles. This is mainly because, in the current business world, technology has largely changed the methods of marketing. Listed below are a few popular job profiles and their job descriptions against each of the profiles available in this field of the business management department.

Job profiles

Job descriptions

Average Salary in India (in INR)

Marketing executive

Building strategies for product and service promotion

2.93 LPA

Account manager

Maintaining accounts and budget for business promotion

10.7 LPA

Advertising/ Brand Manager

Building strategy, advertising, planning, generating designs and much more

9.55 LPA

Business development manager

Developing strategies, coordinating, implementing plans and designing new opportunities

6.13 LPA

Corporate manager

Processing, administering and planning for managing resources in order to meet company objectives

6.77 LPA

System manager

Writing as well as evaluating plans, initiating and ensuring plans as per procedure

12 LPA

*the above salary data is taken from payscale.com

Read More:

FAQs related to top MBA in marketing and advertising colleges in India

Q: What is MBA in Advertising and Marketing?

A: MBA in Advertising and Marketing is a two-year course which offers knowledge on the various facets of advertising and marketing and their effective application in the market. 

Q: What is the duration of the MBA in marketing and advertising course?

A: The MBA in Marketing and Advertising is a full-time two-year postgraduate course. 

Q: What is the average course fee for MBA in Advertising and Marketing course?

A: The average course fee for MBA in Advertising and Marketing course offered by some of the most reputed colleges in India is between the range of INR 1.28 lakhs and INR 2 lakhs. 

Q: Which are the top MBA in Advertising and Marketing colleges in India?

A: Some of the top MBA in Advertising and Marketing colleges in India include NIMS, Mudra Institute of Communication (MICA), Apeejay School of Management, Devi Ahilaya Vishwavidyalaya, etc. 

Q: What is the admission process for PG course in MBA colleges in India?

A: Some colleges offer admission to the students on the basis of scores obtained by them in the previous qualifying exam while some colleges offer admissions to the students based on the scores obtained by them in various entrance exams.

Q: Which are the top entrance exams accepted by MBA in Advertising colleges in India?

A: The top MBA in Advertising colleges in India accept scores of popular MBA entrance exams such as CAT, XAT, MAT, ATMA, CMAT, and GMAT to give admission to various postgraduate programmes. 

Q: Which are the job opportunities after MBA in Advertising and Marketing?

A: The MBA in Advertising and Marketing offer lucrative job opportunities such as Marketing Manager, Communications Manager, Account Manager, Corporate Manager, Systems Manager, etc. 

Q: What is the average salary of Marketing Manager in India?

A: The average salary of a Marketing Manager in India is approximately INR 6.7 LPA.

Q: Which are the top recruiters which hire MBA in Advertising and Marketing graduates?

A: Some of the top recruiters include Pepsico, AMEX, Google, Unilever, Goldman Sachs, Morgan Stanley, BCG, Bain and Company, P&G, etc.

Q: Can I apply for MBA in Advertising and Marketing Communications if I have secured 45% aggregate in graduation?

A: Generally, the minimum score required in graduation is 50% aggregate in total. However, it may vary from one institute to another. 
About the Author
Saumya Jain
Assistant Manager- Content

Saumya is a travel enthusiast. She loves to spend time with family and friends. When not writing, you would find her indulged in sketching and painting.

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