SPJIMR launches management programme in Strategic Media and Entertainment
Programme in Strategic Media and Entertainment Management
SP Jain Institute of Management and Research (SPJIMR) is now offering a brand new management programme for those who want to make a career in media and entertainment industry. The Mumbai-based top B-school has launched, Programme in Strategic Media & Entertainment Management (PSMEM), in partnership with The Times of India Group.
The 11-month programme aims to create thoroughbred media professionals, with the help of extensive and insightful experiences of top industry professionals and SPJIMR faculty. Its structure and curriculum is designed in accordance with the media & entertainment (M&E) industry's current and future skill set requirements.
The curriculum had been conceived by top names in the industry, and will be taught by the core faculty of SPJIMR and the industry representing traditional and new media.
PSMEM includes every general management subject — marketing, HR, finance, economics – to be studied through an M&E perspective. The unique component of programme is, its Entrepreneurship Modules (I&II) which encourages entrepreneurial innovation in the media and entertainment space with assessments in the second term. Apart from this, two workshops in design thinking and creativity will be conducted to make the participants industry ready.
The academic council comprises eminent people with experience in the M&E industry like M G Parameswaran (Ambi), brand strategist, founder of Brand-Building.com; Abhinav Chopra, CHRO, Viacom18; Sameer Pitalwalla, CEO and co-founder, Culture Machine Media; Rohit Suri, chief HR and talent officer (South Asia), GroupM; Sandeep A Varma, founder and MD, ICOMO Advertising India and film director; Vikram Sakhuja, group CEO (media and OOH), Madison; and Dr Ashita Aggarwal, associate professor and head of department (marketing), SPJIMR, Mumbai.
ICOMO Advertising India's founder and film director Sandeep A Varma said, "There is a lack of managerial talent among today's professionals. I am glad to be part of such a course, which encompasses the new-age media trends with a focus on technological advancements. I am sure this will create leaders who will justify the positions of future managers/entrepreneurs.
"PSMEM is an absolutely brilliant initiative between the Times Group and SPJIMR. Both fantastic institutions are bringing in media and management skills respectively, offering a real killer combination," Madison's Vikram Sakhuja added.
News & Updates
Photos & Videos
+23
Contact Details
Address
New Dadabhai Rd, inside Bhavans College Campus, Old D N Nagar, Munshi Nagar
Andheri West, Mumbai ( Maharashtra)
Get details of Similar Colleges
Student Forum
Anything you would want to ask experts?Answered 3 weeks ago
SPJIMR is regarded as Tier 1 Management institute of India. Business Today has been recognised SPJIMR as one of the country's top five business schools. The institute also conducts placement drive for students. It also has international collaborations to facilitate Faculty Exchange and Resource Shar
N
Guide-Level 15
Answered 3 weeks ago
SPJIMR offers special scholarships to students joining GMP programme with high ROI through collaboration with international partner schools. Selected students also get collateral-free loans in partnership with various banks.
N
Guide-Level 15
Answered 3 weeks ago
Candidates can pay the PGDM fees after passing all the selection rounds of SPJIMR. The fees can be paid via any of the online payment modes. Aspirants must keep the fee receipt with them for future reference.
N
Guide-Level 15
Answered 3 weeks ago
No, aspirants do need have CAT or GMAT scores for admission in PGDM course of SP Jain Institute of Management and Research. Selected candidates are also called for personal interview round.
N
Guide-Level 15
Answered 3 weeks ago
Yes, SP Jain Institute of Management and Research does provide hostels to boys and girls pursuing a course from the institute. The hostels have single, double and triple occupancy rooms with all amenities.
N
Guide-Level 15
Answered 3 weeks ago
Candidates need to pay INR 2,000 for PGDM at SPJIMR. Aspirants need to pay the application fees via any of the online payment modes. Candidates must keep the fee receipt with them for future reference.
N
Guide-Level 15
Answered 3 weeks ago
Candidates must complete graduation with at least 50% aggregate or equivalent CGPA to apply for PGPM course at SPJIMR. A minimum of three years of relevant, full-time work experience is required at the time of admission.
N
Guide-Level 15
Answered 2 months ago
To get admission in PGPGM at SPJIMR, students must meet the eligibility and selection requirement. To be eligible, students must have 50% in graduation and a work experience of minimum four years. Valid scores of CAT/ MAT/ ATMA/ CMAT/ XAT of the last three years are acceptable. For GMAT, test scores
G
Contributor-Level 10
Vipra Shrivastava is MA in English Literature from Delhi University with extensive experience in content writing of over 14 years. She has been handling content for Management, Accounting and Commerce streams for 8
Read Full Bio