SPJIMR launches management programme in Strategic Media and Entertainment

Programme in Strategic Media and Entertainment Management

SP Jain Institute of Management and Research (SPJIMR) is now offering a brand new management programme for those who want to make a career in media and entertainment industry. The Mumbai-based top B-school has launched, Programme in Strategic Media & Entertainment Management (PSMEM), in partnership with The Times of India Group.

The 11-month programme aims to create thoroughbred media professionals, with the help of extensive and insightful experiences of top industry professionals and SPJIMR faculty. Its structure and curriculum is designed in accordance with the media & entertainment (M&E) industry's current and future skill set requirements.

The curriculum had been conceived by top names in the industry, and will be taught by the core faculty of SPJIMR and the industry representing traditional and new media.

PSMEM includes every general management subject — marketing, HR, finance, economics – to be studied through an M&E perspective. The unique component of programme is, its Entrepreneurship Modules (I&II) which encourages entrepreneurial innovation in the media and entertainment space with assessments in the second term. Apart from this, two workshops in design thinking and creativity will be conducted to make the participants industry ready.

The academic council comprises eminent people with experience in the M&E industry like M G Parameswaran (Ambi), brand strategist, founder of Brand-Building.com; Abhinav Chopra, CHRO, Viacom18; Sameer Pitalwalla, CEO and co-founder, Culture Machine Media; Rohit Suri, chief HR and talent officer (South Asia), GroupM; Sandeep A Varma, founder and MD, ICOMO Advertising India and film director; Vikram Sakhuja, group CEO (media and OOH), Madison; and Dr Ashita Aggarwal, associate professor and head of department (marketing), SPJIMR, Mumbai.

ICOMO Advertising India's founder and film director Sandeep A Varma said, "There is a lack of managerial talent among today's professionals. I am glad to be part of such a course, which encompasses the new-age media trends with a focus on technological advancements. I am sure this will create leaders who will justify the positions of future managers/entrepreneurs.

"PSMEM is an absolutely brilliant initiative between the Times Group and SPJIMR. Both fantastic institutions are bringing in media and management skills respectively, offering a real killer combination," Madison's Vikram Sakhuja added.