SPJIMR launches management programme in Strategic Media and Entertainment
Programme in Strategic Media and Entertainment Management
SP Jain Institute of Management and Research (SPJIMR) is now offering a brand new management programme for those who want to make a career in media and entertainment industry. The Mumbai-based top B-school has launched, Programme in Strategic Media & Entertainment Management (PSMEM), in partnership with The Times of India Group.
The 11-month programme aims to create thoroughbred media professionals, with the help of extensive and insightful experiences of top industry professionals and SPJIMR faculty. Its structure and curriculum is designed in accordance with the media & entertainment (M&E) industry's current and future skill set requirements.
The curriculum had been conceived by top names in the industry, and will be taught by the core faculty of SPJIMR and the industry representing traditional and new media.
PSMEM includes every general management subject — marketing, HR, finance, economics – to be studied through an M&E perspective. The unique component of programme is, its Entrepreneurship Modules (I&II) which encourages entrepreneurial innovation in the media and entertainment space with assessments in the second term. Apart from this, two workshops in design thinking and creativity will be conducted to make the participants industry ready.
The academic council comprises eminent people with experience in the M&E industry like M G Parameswaran (Ambi), brand strategist, founder of Brand-Building.com; Abhinav Chopra, CHRO, Viacom18; Sameer Pitalwalla, CEO and co-founder, Culture Machine Media; Rohit Suri, chief HR and talent officer (South Asia), GroupM; Sandeep A Varma, founder and MD, ICOMO Advertising India and film director; Vikram Sakhuja, group CEO (media and OOH), Madison; and Dr Ashita Aggarwal, associate professor and head of department (marketing), SPJIMR, Mumbai.
ICOMO Advertising India's founder and film director Sandeep A Varma said, "There is a lack of managerial talent among today's professionals. I am glad to be part of such a course, which encompasses the new-age media trends with a focus on technological advancements. I am sure this will create leaders who will justify the positions of future managers/entrepreneurs.
"PSMEM is an absolutely brilliant initiative between the Times Group and SPJIMR. Both fantastic institutions are bringing in media and management skills respectively, offering a real killer combination," Madison's Vikram Sakhuja added.
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Contributor-Level 10
Answered a month ago
The highest package offered at SPJIMR Mumbai during the recent placements stood at INR 89 LPA for the PGDM Class of 2025. In addition to this, the average and median packages stood at INR 32 LPA and INR 30.5 LPA, respectively. SPJIMR Mumbai invites eminent recruiters for placements including BCG, Ac
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Admission to SP Jain Institute of Management and Research Mumbai is based on both merit and entrance exam scores. The institute accepts the following entrance exams:
- CAT
- XAT
- MAT
- CMAT
- NMAT
- ATMA
In order to secure admission to SPJIMR Mumbai, candidates must fulfil the course-specific eligibility criteria lai
Contributor-Level 10
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SPJIMR Mumbai offers admission based on the merit acquired in the last qualifying exam, along with valid entrance scores. In order to secure admission to SPJIMR Mumbai, candidates must fulfil the course-specific eligibility criteria. Candidates can apply to the desired course online on the institute
Contributor-Level 10
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The tuition fee for courses offered at SPJIMR Mumbai ranges between INR 25,000 to INR 26.1 L. This fee is exclusive of other components such as the application fee, examination fee, security deposit, etc. The fee is taken from the official website, but is still subject to change. Candidates are advi
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SPJIMR and SP Jain Global are 2 separate institutes and not connected. SPJIMR — S.P. Jain Institute of Management and Research is part of the eminent Bharatiya Vidya Bhavan Education Trust. SPJIMR Mumbai campus is located within the Bhavan's campus in Andheri West, and the Delhi Campus is located w
Contributor-Level 10
Answered a month ago
SPJIMR Mumbai offers admission solely on the basis of the merit acquired in the qualifying exam, and the scores obtained in the entrance exam. However, candidates need to acquire at least 50% in graduation to secure admission to SPJIMR Mumbai, along with valid entrance scores in the entrance exam (C
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Aspirants who have completed UG degree or are a fresh graduate from any education stream enrolled in any college and are comfortable with English can apply for Graduate Certificte Programme in Entrepreneurship (CGPE) at SPJIMR. It is suggested that aspirants must have completed a minimum of one seme
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