BBA (Hons.) in Digital Marketing 

at Brainware University, Barasat

Yes, candidates who have completed Class 12 examination with at least 50% aggregate (45% aggregate for reserved category) or equivalent grade can apply for Brainware University BBA course. Additionally, for admission to the BBA course, candidates also need to qualify Brainware Eligibility Test. Check details related to BET:

• It is a one hour test of 100 marks.
• BET includes multiple-choice questions. 

Brainware University has not released BCA placements yet. Check below the key highlights for Brainware University 2023 placement:

Particulars	Statistics (2023)
Average package	INR 3.5 LPA
the highest package	INR 36 LPA
Companies visited	282+
Students placed	300+

Note: In the absence of course-specific data, generic placement data is taken.

Brainware University grants to students for financial assistance. Students pursuing a course from university can also apply for national and state scholarships like West Bengal Chief Minister Relief Fund (Nabanna) Scholarship, Scholarship for SC, ST and OBC students in West Bengal, etc. Check below Brainware University Merit Scholarships:

Brainware Academic Excellence Scholarship  (Brainware Vidyalankar)

Scholarship Criteria	Brainware University Scholarship %
Students with 90% but less than 95% marks in qualifying exam	50%
Students scoring 95% marks or more in qualifying exam	100%

Note: Toppers from an institution with less than 90% will get an additional INR 25,000 off over and above the Brainware Merit Scholarship (based on marks obtained in the qualifying examination).

BBA is a three-year course divided into six semesters. Brainware University offers BBA in three specialisations. Aspirants who have completed Class 12 or equivalent with at least 50% aggregate (45% aggregate for SC/ ST/ OBC-A/O BC-B/PwD) can apply for the BBA course. Check below the Brainware BBA specialisations:

Brainware University BBA Specialisations
General	Digital Marketing	Hospital Management

Brainware University offers placement assistance and scholarships to students. The highest package offered to Brainware University students in 2023 was more than INR 36 LPA. At the undergraduate level, the university offers a three-year BBA and other courses to students. All the BBA course students at Brainware University can attend workshops, Management lab sessions, and webinars with the best HR professionals, CEOs, and finance experts. BBA students can attend live business projects and hands-on training sessions conducted by the university. Hence, one can say that Brainware University is good for pursuing a BBA course.

To enrol for course admission at Brainware University, students can check the steps below:

1. Complete the online application form
2. Selections are made based on the Brainware Entrance Test
3. Should pass Class 12 for UG courses and graduation for PG courses

Brainware University Kolkata course admission is entrance-based for a majority of its courses. Students are required to go through the university-conducted entrance exam and then appear for the university-level selection rounds for final admission. Check the table presented below to know some of the course-wise eligibility:

Course Name	Eligibility
BTech	Class 12 with a minimum of 60 % aggregate (55% aggregate for SC/ ST/ OBC-A/ OBC-B/ PwD) or equivalent
MBA	Graduation in any discipline with at least 40% aggregate (35% aggregate or reserved category)
BBA	Class 12 with at least 50% aggregate (45% aggregate for SC/ ST/ OBC-A/ OBC-B/ PwD)
BCA	Class 12 in any stream with at least 50% aggregate (45% aggregate for SC/ ST/ OBC-A/ OBC-B/ PwD)

The overall highest package offered for the batch passing out in 2024 was INR 27 LPA. The highest package secured was INR 7.08 LPA. The Brainware University the highest package for 2024 is mentioned below for reference:

Particulars	Placement Statistics (2024)
the highest package offered	INR 27 LPA
the highest package secured	INR 7.08 LPA

The highest average package secured during placements 2024 was INR 6 LPA and was amde to BTech ECE RA students. The course-wise Brainware University average package offered and secured during the 2024 drive are mentioned in the table below:

Course	Average Package Offered (2024)	Average Package Secured (2024)
BTech CSE AI ML	INR 5.80 LPA	INR 4.08 LPA
BTech CSE DS	INR 5.97 LPA	INR 4.22 LPA
BTech ECE RA	INR 6.59 LPA	INR 6 LPA
BCA	INR 3.24 LPA	INR 2.97 LPA
MCA	INR 4.60 LPA	INR 3.94 LPA
BSc ANCS	INR 2.68 LPA	INR 2.67 LPA
MSc ANCS	INR 3.10 LPA	INR 3 LPA
BBA	INR 2.80 LPA	INR 1.90 LPA
BBA DM	INR 2.50 LPA	INR 1.80 LPA
BCom	INR 2.90 LPA	INR 1.98 LPA
MBA	INR 4.90 LPA	INR 4.08 LPA

The placement rate recorded for the batch 2024 was 98%. In addition, the highest and average package offered were INR 27 LPA and INR 3.78 LPA, respectively. The key highlights of Brainware University placements 2024 are tabulated below:

Particulars	Placement Statistics (2024)
the highest package offered	INR 27 LPA
the highest package secured	INR 7.08 LPA
Average package offered	INR 3.78 LPA
Average package secured	INR 3 LPA
Placement rate	98%
Total recruiters	500
Total drives	261