Discontinued (May 2022)- Post Graduate Diploma in Media Writing 

at Lucknow University, Lucknow

Yes, for people who are interested in media, storytelling, and communication, a career in mass communication may be both satisfying and enjoyable. The following are some explanations for why a job in mass communication could be beneficial:

• Numerous professional Options: A degree in mass communication provides access to an array of professional paths in journalism, public relations, advertising, radio, filmmaking, digital media, content development, and other industries. People can select a career path based on their interests and strengths because to this diversity.
• Creativity and Innovation: Both creative expression and innovation are part of mass communication. Whether you work in advertising, cinema, or journalism, you have the chance to produce material that influences, informs, and entertains viewers. Read Scope of Mass Communication in India.

A career in media industry requires commitment, dedication and sacrifice of personal time for the sake of staying on front or top, particularly in news industry. A journalist may have to work day in and day out to get breaking news. Similarly, media professionals who are in entertainment or film making need to work with passion which may come at the cost of their personal life. However, in a nutshell, Bachelor of Journalism and Mass Communication degree is enough for a person to fetch a job of any interest in the media field.

Few of the areas s/he can choose from, include:

1. TV channels
2. Circulation and Public Relations
3. Central Information Service
4. Legal Affairs Department
5. Journals
6. AIR - All India Radio
7. News Agencies
8. Press Information Bureau
9. Advertising agencies
10. Broadcasting companies.

Hopefully, the above information will help you make an informed decision. 

Effective communication is a vital tool for any business owner. Communication is also important within the business. Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency. And why you forget business is directly connected with public around you if you are not good in communication skills with connecting them so you gonna not get much customers the best and loyal one. Communication gonna improve your personality in terms of enterpruner.

From advertising to Journalism to Public Relations, a student can opt for any field he likes. The scope of mass communication in India is wide, if you can do well in your field, you can work with some of the best publishing houses, production houses, news channels, radio channels or PR firms of the country.

Offbeat careers like Radio Jockey & Video Jockey are also open to Mass Communication degree holders. Advertising is one of best field and it is a visual or audio form of marketing communication which aims at promoting or selling a product.

The syllabus of Mass Communication and Media courses comprises of both practical and theoretical subjects.

Theoretical subjects cover topics like history of mass media and its impact on society, mass media ethics, role of mass media in democracy, right to respond in a democracy, news as a genre, mass communication as an academic discipline, investigative journalism, etc. These subjects provide the candidates with an in-depth understanding of communication theory and an analytical approach to the development of new media. 

The practical subjects in Mass Media courses focus on imparting specialised skills such as editing techniques, efficient writing, and production-process in different areas of media.