
This initiative focused on creating a deeper understanding of rural life, its challenges, and exploring sustainable solutions for rural development. The event also celebrated the students' contributions and presented awards for their innovative work in rural empowerment.
Birla Institute of Management Technology (BIMTECH) successfully hosted the “Rural Immersion Program 2025 – Reflection Day,” bringing together students, faculty, government officials, industry representatives, and rural women for an insightful event. This initiative focused on creating a deeper understanding of rural life, its challenges, and exploring sustainable solutions for rural development. The event also celebrated the students' contributions and presented awards for their innovative work in rural empowerment.
Collaboration with U-Turn4Nature
The program involved a series of immersive visits to 16 villages in collaboration with U-Turn4Nature, an NGO committed to rural development, women’s empowerment, and eco-friendly practices. The visits provided students with a hands-on experience of the realities of rural life. A total of 534 students, including international participants, took part in this unique learning opportunity, contributing their perspectives on improving rural livelihoods.
Recognizing Student Contributions
During the “Reflection Day,” three student teams were recognized for their outstanding contributions in overcoming rural challenges and devising innovative, community-driven solutions. The teams awarded for their exemplary work were:
- First Award: Samauddinpur Group 9
- Second Award: Kalonda Group 1
- Third Award: Beel Akbarpur Group 13
The students' innovative solutions addressed critical rural challenges, including health, education, agriculture, and livelihoods, and were praised for their relevance and feasibility in driving rural progress.
Empowering Future Leaders through Immersion
The program successfully bridged the gap between academic theory and grassroots realities. It allowed students to directly engage with the socio-economic challenges faced by rural communities while fostering a sense of social responsibility. According to the event’s official press release, the program empowered students to become socially responsible leaders who understand the importance of sustainable rural development.
Key Focus Areas
The event saw participation from key officials including the District Magistrate of Gautam Budh Nagar, Manish Kumar Verma, and Income Tax Commissioner Sita Srivastava. Industry leaders from human resources and corporate social responsibility sectors also attended. Additionally, 40 rural women from different villages, along with the U-Turn4Nature team, were present at the event.
Yes, BIMTECH conducts on campus placement drive every year. The key highlights of the recent PGDM placements are presented below:
Course |
Highest Package in INR (2025) |
Average Package in INR (2025) |
---|---|---|
PGDM (Core) |
22 LPA |
10.90 LPA |
PGDM-International Business |
26.42 LPA |
10.61 LPA |
PGDM-International Business Management |
14.50 LPA |
10.59 LPA |
PGDM- Retail Management |
16.42 LPA |
10.13 LPA |
BIMTECH is a well known institute in Greater Noida for offering placement opportunities to its PGDM students. Check out the course wise packages offered to the latest PGDM batch in the table below:
Course |
Highest Package in INR (2025) |
Average Package in INR (2025) |
---|---|---|
PGDM (Core) |
22 LPA |
10.90 LPA |
PGDM-International Business |
26.42 LPA |
10.61 LPA |
PGDM-International Business Management |
14.50 LPA |
10.59 LPA |
PGDM- Retail Management |
16.42 LPA |
10.13 LPA |
Throughout the immersion, students explored critical aspects of rural life, focusing on the following themes:
- Health and Nutrition
- Education
- Water, Sanitation, and Hygiene (WASH)
- Agriculture and Livestock
- Livelihood and Entrepreneurship
By identifying the challenges in these key areas, the students were able to propose practical interventions for sustainable rural development.
BIMTECH Director Praises Programme’s Impact
Prabina Rajib, Director of BIMTECH, highlighted the program’s positive impact, noting that it has successfully provided actionable recommendations and strengthened collaborations with rural development organizations over the years. “This program aligns with our institute’s commitment to holistic education, blending academics with real-world applications,” she said.
She also emphasized that the students' findings and recommendations from the immersion will be shared with NGOs, policy experts, and presented at academic and industry forums. The insights will contribute to further research and curriculum development, ensuring that future cohorts continue to benefit from this valuable program.
Reflection Session and Continued Engagement
A key part of the program includes a reflection session with village leaders, including the Sarpanch, Self-Help Group (SHG) members, and women representatives. This session provides an opportunity to discuss the students' findings, share experiences, and ensure that the solutions proposed are aligned with the community's needs.The Rural Immersion Program 2025 at BIMTECH represents a significant step in bridging the urban-rural divide, empowering students with real-world experiences while contributing to the development of rural communities. With its focus on sustainable practices and community-driven solutions, the program continues to make a lasting impact on both the students and the rural communities they engage with.
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The institute offers good placements annually to its PGDM courses. As per the latest report, the highest package offered during BIMTECH placements 2025 was INR 22 LPA. Further, the average package offered stood at INR 11 LPA.