I-MBA in Digital Marketing and Sustainability 

at Gujarat University, Navrangpura

 Parul University offers a good number of diversity in specialisations. Candidates can pursue a BBA course across 23 specialisations at Parul University. Those who get a degree of BBA from Parul University can build careers in Consultancy, Digital Marketing, Finance, Advertising, Banking, etc. The overall placement rate is also good at the university as per the statistics witnessed during the placement drive of the year 2022, where the highest package was INR 30 LPA and INR 7 LPA. Further, the department is equipped with advanced laboratories and classrooms that provide vital practical training exposure to students. 

No, it is not hard to get admission at Gujarat University. The university offer undergraduate (UG), postgraduate (PG), diploma, certificate and PhD courses to students in streams such as Arts, Commerce, Science, Education, Law and Medicine & Health Sciences. Admission is based on merit and entrance exams. The university accepts national entrance exams such as CAT, MAT, and others. Aspiring candidates must qualify the eligibility criteria set by the university for the desired course. 

Refer to the below-video for more information:

While filling out the Gujarat University application form, candidates need to pay an application fee. Aspirants can pay the fee via any of the online payment modes. Below is course-wise application fee for Gujarat University:

Gujarat University accepts entrance exams only for some of the courses. The university considers ranks of the candidates in the entrance exam for seat allotment. Check below the entrance exams accepted by the university:

Admissions at Gujarat University are based on entrance exam or aggregate in Class 12. The selection requirements varies course-wise. Check below the Gujarat University admission process:

1. Application Process 

The application process consists of first filling out the online application form from the University's official website and paying the application fee.

2. Selection Rounds 

Students have to check what the eligibility criteria is for the course they want. For eg., MBA and PhD course require candidates to appear for an entrance exam, such as CMAT, whereas for UG diploma, BA, and BDes course, students are only needed to pass the merit criteria which is a certain percent of marks in Class 12. 

3. Counselling & Admission Confirmation

After completion of the selection rounds, aspirants are required to come for counselling and document verification. For MBA, ACPC Counselling is required. Shortlisted aspirants need to confirm their seat by paying the fee.

Gujarat University provides scholarships to the lower backward class or SC/ ST for better education and financial support. More than 30 scholarship schemes initiated by the Government of Gujarat are covered by Gujarat University. For developing high-quality research Government of Gujarat has initated a scheme called SHODH (scheme of developing high-quality research ) to offer  financial assistance to students doing qualitative research. Under this scheme, more than 1000 full-time research scholars awarded INR 15,000 per month and INR 20,000 contingency expense P.A. in the last five years. 

The consolidated placement report is not released. However, according to the NIRF report 2025, the key highlights of Gujarat University placements over the past three years are presented below:

Yes, Gujarat University does offer BCom course for the duration of three-years. For enrollment a student should have passed Class 12 examination in any stream or equivalent to Standard 12. Student, who has not opted Accountancy as a subject in standard 12 and taken admission in BCom.

Yes, Gujarat University campus is safe for girls and boys. The college campus is located in Ahmedabad. It has a good connection with roads and public transports. CCTV cameras are installed in the campus to keep a check on students safety. 

The Gujarat University cutoff list is prepared for admission to the UG and PG courses for all categories belonging to the All India and Home State quota. According to the cutoff data in 2023 for Integrated MBA in Advertising and Public Relations programme, the cutoff was 83 for the students belonging to the General All India quota. 

Students can click on this link to know more about the Gujarat University Cutoff details for other categories, quotas, courses, etc.