IIM-Udaipur & Quikr ink MoU to impart knowledge on digital businesses

IIM Udaipur - Indian Institute of Management (IIMU), recently signed a Memorandum of Understanding (MOU) with online classifieds network company Quikr to empower and equip future talent with digital business knowledge and enlighten them as to how digital technologies are transforming businesses around the world.

Under this collaboration, IIMU has also launched a one-year MBA in Digital Enterprise Management (DEM) that will welcome participants to Quikr's real-world industry coverage. IIMU will facilitate student mentorship by organising knowledge-based workshops on trend-setting digital technologies, incorporating Quikr feedback from time to time to the curriculum structure and finding access to Quikr case studies and research Content to fine-tune their skills. Students of the IIMU and Quikr will co-create expertise in the form of research papers, white papers and an industry-level platform to conduct collaborative research in the fields of mutual interest. In order to expose students to real-world problems in the digital world, Quikr will also provide short-term assignments for IIMU students.

India is one of the largest and fastest-growing markets towards digitisation. With over half a billion internet subscribers, this digital era has been widely embraced by Indian customers. In addition, programmes such as Digital India and Skill India are driving the digital revolution of the country further. With this tie-up, IIMU will improve the ability of its students to be a part of this revolution by making them into the first set of managers in the country who are explicitly trained in the world of digital business by Quikr.

Director, IIMU Janat Shah said "DEM is designed to provide students with leadership skills and knowledge to plan, lead and execute innovative technology and software projects for current

and start-ups. Therefore, the program stresses the sensitivity and accessibility of information that affect current practices and create new management problems that require new thinking and leadership.”

Founder and CEO, Quikr Pranay Chulet said "I am very excited to see IIMU launch this very first digitally focused MBA program in the country because the digital revolution we are seeing all around us is rapidly shaping the future of all companies. Our collaboration gives students the opportunity to gain a real-time understanding of how online companies like Quikr work in this brave new world. Getting these students ready to play management roles in virtual enterprises, tech-focused positions in traditional businesses, or digital entrepreneurs on their own. As a member of the board of IIM Udaipur and a member of the advisory board for this MBA program, I will extend my full support to help IIMU tackle this major industry need.”

A full-time one-year residential programme is the Virtual Enterprise Management Program. The first batch begins in 2020. Interested applicants can apply online via the website of IIM Udaipur.

About IIM Udaipur

Indian Management Institute Udaipur officially opened in 2011 as part of the network of IIMs that over the course of more than 50 years have developed a global reputation as top management institutions. IIM Udaipur operates with state-of - the-art classrooms and other facilities from a 300-acre campus in Udaipur's Balicha district. It offers the MBA degree for two years; the MBA for 12 months digital business management MBA program; and management graduate program offering a Ph.D. in four areas. According to the National Institutional Ranking Framework (NIRF), IIM Udaipur ranks 13th in the class of management and 1st among the IIMs of second generation. IIMU is currently ranked fifth in India for management research using UT Dallas ' methodology which tracks publications in the leading global journals. IIMU is the youngest institution in the country to receive accreditation from AACSB.

Note : This article has been published on the basis of a press communication by the college