BMM Subjects & Syllabus List 2026: Download Semester-wise Syllabus PDF

Bachelor of Mass Media Research

The subject teaches concepts of conducting mass media or communication research. It also helps students understand the scientific inquiry to mass media and Communication problems from conceptualisation to research. You will get an overview of

• Interpersonal and Mass Communication

• Digital culture

• New media

• Advertising

• Corporate communication studies.

Media Planning and Buying

This subject helps the students to identify target audiences through comprehensive market research and analysis. The main focus of this subject is identifying and selecting media outlets to place paid advertisements. It is divided into various units such as

• An overview of media planning

• Media Planning Process

• Communication mix

• Digital media planning

Brand Building

Through this subject, students learn the process of brand awareness and advertising campaigns. The main objective of this subject is to learn how to develop a strong brand strategy and implement it to build strong brand awareness. Some parts of the syllabus include

• Brand identity

• Brand image

• Brand culture

• Brand personality

• Brand positioning

Business and Magazine Journalism

The subject teaches in detail how students can research and write news articles and features for various publications and media outlets. It teaches you to write in specific styles and tones for different kinds of publications. It also includes in detail

• Topic research

• Editing and production

• Advertising and marketing

• Business to business

Press Law and Ethics

The subject helps in understanding morals and ethics in the press and media. The main focus of this course is to impart knowledge on responsible journalism by strongly basing the argument that media offers a service to freedom of media, media regulation and privacy issues.

Advertising Design

This subject teaches the various aspects of ad designs and creatives. It introduces the applications of designs based on the requirement of clients and the features, functions, appearance, and nature of the product. It also tells the importance of eye-catching graphics and how they communicate the brand's message to customers.

Understanding Cinemas

The subject discusses the design of cinema conventions and how they’ve evolved stylistically over time. It also integrates psychological and culturalist approaches to meaning and reception in novel ways,

Public Relations

The subject teaches students to provide an effective communication process that helps brands and their consumers build mutually beneficial relationships. It also teaches the coordination of communication between an organisation and its public.

1

Fundamentals of Mass Communication

Subject aims to teach students the process of imparting and distributing information to wide segments of the public via mass media. The content also includes the types of media used for the dissemination of information, which includes journalism and advertising as well. The primary objective is to teach students how the content of mass communication influences or persuades the behaviour, attitude, opinion, or emotion of those who receive the information.

2

Introduction to Media Studies

Students will learn about media, culture, and communication through this subject. Topics include dialogue, discourse, mass and interpersonal communication, political economics, language, subject-formation critical theory, etc.

3

Radio and Television

The students will learn how to create all kinds of media from scratch. The subject will provide hands-on experience of scripting, presenting, and broadcasting in a creative and professional manner. Students will also study history, theory, criticism, and nuts-and-bolts production practices of radio, television, and film.

4

Consumer Behaviour

The subject teaches about how people make decisions about what they buy, want, need, or do in relation to the product, service, or company. It teaches how consumer behaviour is important for predicting how potential customers would respond to a new service or product. It also assists in identifying untapped prospects.

5

Journalism and Public Opinion

The subject teaches in detail how students can research and write news articles and features for various publications and media outlets. It teaches you to write in specific styles and tones for different kinds of publications. It also includes in detail topics such as topic research, editing and production, advertising and marketing, business to business.

6

Advertising and Marketing Research

This subject teaches the various aspects of ad designs and creatives. It introduces the applications of designs based on the requirement of clients and the features, functions, appearance, and nature of the product. It also tells the importance of eye-catching graphics and how they communicate the brand's message to customers. It also teaches concepts of conducting mass media or communication research. Students understand the scientific inquiry to mass media and Communication problems from conceptualisation to research.

7

News Media Management

Subject aims to teach students the process of imparting and distributing information to wide segments of the public via mass media. The content also includes the types of media used for the dissemination of information, which includes journalism and advertising as well. The primary objective is to teach students how the content of mass communication influences or persuades the behaviour, attitude, opinion, or emotion of those who receive the information.

Journalism

• Introduction to Journalism

• Introduction to Mass Communication

• Media Laws and Indian Constitution

• Advertising and PR

• Media Management

• History of Journalism

Students who have a passion for journalism often take up this specialisation. It offers in-depth knowledge of news presentation, publishing, broadcasting, etc. Students can choose a specific medium such as digital, print, or broadcast.

Advertising and Public Relations

• Advertising

• Principles of Public Relations

• Communication Theory and Research Marketing

• Media Planning

• Oral and Visual Communication

• Production Techniques and Methods

• Marketing Strategies

• Creativity and Campaign Planning

Specialisation in this field opens doors to the advertising industry and other lucrative jobs. The curriculum includes PR strategies, advertising basics, media kits, digital and social media, corporate social responsibility, etc.

Photography and Filmmaking

• Photography, Its Origin and History

• Social Documentary and Photojournalism

• Scripting and Editing

• Basics of Digital Photography

• Video Editing and Cinematography

• Media and Communication

• Film History

If you are fond of capturing or shooting about every small thing, then you must take Photography and Film Making as your specialisation. The specialisation teaches skills such as image editing, photoshop, scripting, shooting, editing, etc.

Mass Media and Research

Vipul’s Mass Media Research

B Koshy

Media Planning and Buying

Media Planning and Buying

Prajakta B. Pereira,

Bhagyashri B. Dhongade

Advertising Design

Vipul’s Advertising Design

Arvind Parulekar

Press Laws and Ethics

Introduction to Media Laws and Ethics

Juhi P. Pathak

Brand Building

Brand Building

Shobha Venkatesh