BMM Scope: Salary, Job Roles, Career after BMM

Pallavi Priyadarshini PandaContent Writer
If you wish to get in the media and advertising field you can do BMM course. Popular jobs are News Reporters, Digital Marketing Executives, Editors, Content Writers, Anchors, Event Managers, etc. The average salary of a Journalist is around Rs. 4.2 LPA. Popular recruiters are Media Houses, Digital Marketing, Public Relations, etc. Colleges that give high packages are Hinduja College of Commerce, Vinayak Ganesh Vaze College, Sophia College, etc.
Popular BMM Job Profiles
Candidates can see the jobs below:
| Job Profiles | Job Description | Average Salary |
|---|---|---|
| Journalists | They conduct research, write, and edit news articles for print publications like newspapers and magazines. | INR 4.2 LPA |
| News Reporters | They conduct interviews, publish news and stories, take follow-ups on an ongoing event, gather news, etc. | INR 2.9 LPA |
| Digital Marketing Executives | They plan, execute, and determine digital marketing strategies to promote a business or product using various digital platforms. | INR 3.1 LPA |
| Content Editors | They oversee the content of a publication or platform, edit and proofread stories, assign stories to reporters, and ensure quality and consistency. | INR 4 LPA |
| PR Executive | They manage the public image of an organization by building relationships with media and stakeholders. | INR 3.4 LPA |
| News Anchors | They deliver news stories on television or radio. Requires strong communication skills and presence. | INR 4.9 LPA |
| Event Managers | They are responsible for planning and executing an event. They handle all the tasks from pre- to post-event. | INR 4.9 LPA |
| News Analysts | They gather, analyze, and interpret information from various sources to provide insightful comments on current events, specializing in a specific domain such as politics, economics, or international affairs. | INR 6.6 LPA |
| Content Writers | They create engaging and informative content for various platforms like websites, blogs, and social media. | INR 3.7 LPA |
Note - The salary is taken from Ambitionbox.com
BMM Career Scope in India: Jobs, Salary & Further Education
Candidates can see the BMM career scope below:
BMM Key Sectors
Candidates can see the table below:
| BMM Top Employment Areas | ||
|---|---|---|
| Media Houses | Print Publishing Houses | Digital Marketing |
| Advertising | Public Relations | Radio Stations |
| Event Management | Entertainment | Education |
BMM Top Recruiters
Candidates can see the table below:
| BMM Top Recruiters | ||
|---|---|---|
| NDTV Convergence | India Today Group | Times Group |
| Business Standards | Jagran New Media | The Quint |
| Wizcraft | DNA Entertainment Networks | 360 Degree Events |
| Radio Michi | All India Radio (AIR) | Doordarshan |
| Growth Hackerz Digital | Dentsu India | Ogilvy India |
What After BMM?
Candidates can see the table below:
| Higher Education after BMM | |
|---|---|
| Master of Journalism and Mass Communication (MJMC) | Master of Journalism (MJ) |
| PG Diploma in Event Management | Master of Mass Communication (MMC) |
| PG Diploma in Mass Communication and Journalism | PG Diploma in Radio and TV Journalism |
Best BMM Colleges for Placements in India
Candidates can see the table below:
| Best BMM Colleges | Average Package Offered |
|---|---|
| Hinduja College of Commerce Placements | INR 28.54 LPA |
| Vinayak Ganesh Vaze College of Arts, Science and Commerce Placements | INR 6.5 LPA |
| H.R. College of Commerce and Economics Placements | INR 5.2 LPA |
| Sophia College Placements | INR 4.78 LPA |
| Mithibai College Placements | INR 4.72 LPA |
| St. Andrew’s College of Arts, Science and Commerce Placements | INR 4.06 LPA |
| SIES (Nerul) College Of Arts, Science And Commerce Placements | INR 4 LPA |
| Guru Nanak Khalsa College of Arts, Science and Commerce Placements | INR 3 LPA |
| Wilson College Placements | INR 2.88 LPA |
| VES's College of Arts & Science Placements | INR 2.63 LPA |
Note: The info is taken from other sources and can be different.
BMM Career FAQs
Q. What is the average salary of a BMM graduate in India?
It is tough to say an approx. salary of a BMM graduate. It depends highly on job roles. The salary package depends on the firm, work experience and skills of the prospect and location.
Q. Which are the highest-paying jobs after BMM?
A. The salary packages are generally based on the skills of a candidate and the location of the company. Moreover, the salary packages increase while gaining experience and expertise in the field. However, some job profiles have relatively higher pay packages, such as:
| Job Profiles | Average Salary |
|---|---|
| Brand Manager | INR 18.5 LPA |
| Digital Marketing Manager | INR 11.7 LPA |
| Production Manager | INR 13.5 LPA |
| News Anchor | INR 10.6 LPA |
Note: The salary information is taken from Ambitionbox.com.
Q. What are the key responsibilities of a Content Strategist?
A. A Content Strategist works on content development, market research, optimizing content to make it visible, and analysis to track progress. They collaborate with the teams of editors and writers to meet the end goals. They work for media and publishing houses, education, MNCs, etc.
Q. What are the benefits of pursuing BMM program in India?
A. There are many reasons why the BMM program is worth pursuing. Here are some of them:
- There are countless job opportunities in industries, including Media, Digital Marketing, Public Relations, Event Management, and so on.
- BMM careers provide opportunities to connect with people from the respective industry. This networking helps people grow and succeed.
- The fields that come under Mass Media are highly creative and rewarding. Students can even get a lot of freelancing options through mass media.
Q. What are some of the professions BMM students can pursue after completing the course?
A. A bachelor's degree in mass media opens up various chances for those who desire to work in the media and communication sector. This stream is so big that anyone can choose it, regardless of background. The six semesters of the three-year programme encompass issues related to media outlets like newspapers, radio, and television and communication.
Some of the top professions opted for BMM students include Journalist, News Anchor, Columnist, Copywriter, Content Writer, Content Analyst, Editor, Public Relations, Radio and Video Jockey, etc.
Q. What is the future scope of a Mass Media?
Mass comm. and Media courses offer a many opportunities these days. This sector is welcoming to individuals who want to work towards betterment of the people by highlighting their issues - acting as a society's mirror.
Mass communication as a career option is not limited only to newspapers and magazines, but also to radio, television, advertisements, public relations, and event management. It means that Mass Comm courses provide a wide range of job opportunities by allowing them to work in different fields such as journalism, news editing, photography or radio jockeying.
Q. What is the most pursued job role in the field of BMM?
A. There are a wide range of job roles which the students can aim for after completing their graduation in this field, and each and every job profile in this field has a vast future scope and offers lucrative packages and incentives to the candidates.
Out of all the job roles in this field - Journalist, Content Writer and News Anchor are the most sought job roles by the candidates and majority of BMM graduates prefer to opt for these roles to make their career path.
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- Bachelor in Mass MediaWilson College
- Bachelor of Arts in Multimedia and Mass Communication (B.A.M.M.C.)Mithibai College of Arts, Chauhan Institute of Science & Amrutben Jivanlal College of Commerce and Economics
- Bachelor of Mass MediaSVKM's Usha Pravin Gandhi College of Management, Mumbai
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- Bachelor of mass mediaBhavan's College
- Bachelor of Mass Media (BMM)SIES (Nerul) College Of Arts, Science And Commerce
- Bachelor of Media Management (BMM)Guru Nanak Khalsa College of Arts, Science and Commerce
- Bachelor of Mass MediaK.P.B Hinduja College of Commerce
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