BBA in Events, Public Relations and Corporate Communications (Social Media, Marketing and Analytics) 

at UPES School of Business, Dehradun

BBA full form is Bachelor of Business Administration. BBA courses are 2-year UG programmes that are designed to equip students with foundational knowledge and skills essential for managing and leading in various business environments. Studnets can also check the list of reasons below to know why it is worth joining the UPES School of Business for an BBA:

• Diverse Career Opportunities: The spectrum of career opportunities available to candidates after pursuing BBA courses is very wide. The course provides knowledge on different subjects like marketing, finance, sales, and operations. 
• Networking Opportunities: Students get the opportunity to network with some of the top industry professionals, helping them to learn more and accelerate their career growth.
• Entrepreneurial Skills: BBA Courses provide extensive knowledge related to management and leadership skills, preparing one for taking entrepreneurial roles in future.
• Career Opportunities Abroad: BBA Courses are so much in demand, that students get various opportunities to work in India as well as Abroad. 

The highest package offered during UPES Dehradun BBA placement 2025 was 12.3 LPA. Top 10% students received average package of 8.6 LPA. In 2024, 613 students were placed out of 648 participating students from the School of Business. 

The UPES School of Business's BBA program's intake and batch size:

A wide range of BBA specializations, like Banking & Finance, Family Business & Entrepreneurship, Marketing & Sales, etc., are available at UPES.
The BBA programme has between 120 and 150 total seats available for each specialization.

Thus, the complete BBA programme has a batch size of roughly 600–800 students.
varying BBA specializations may have a somewhat varying number of seats.

Approximately 30% of the BBA seats are given to female candidates.
In accordance with government laws, a specific percentage of seats are also set aside for groups like SC, ST, OBC, etc.

Greetings

It is possible to get into UPES School of Business with 70% in class 12th. The eligibility criteria to get into UPES is a minimum score of 50% in classes 10th and 12th. Although your selection will solely depend on your performance in the selection round, but 70% score in 12th can help you in your selection. Also, prepare well for your UPESMET-UG exam or other entrance exams to get into BBA core or other BBA specializations.

UPES School of Business popular programmes are MBA and BBA. UPES School of Business MBA students can look for multiple career opportunities and can become Management Consultants, Operations Managers, Marketing Managers, and others. UPES School of Business BBA course students are placed in various reputed companies. Overall the college is ranked 39th by NIRF 2023 under the Management category. 

The total number of students placed during UPES School of Business placements 2023 is yet to be published on the official website. Once it is released, it will be updated on this page. Meanwhile, you may check the key highlights of the 2022 batch placed during School of Business, UPES placements in the table below: 

The overall the highest and average package offered during UPES School of Business placements 2024 stood at INR 29 LPA and INR 13.6 LPA. Earlier, as per the latest report, the UPES School of Business MBA the highest and average package during the 2023 placement drive stood at INR 27.83 LPA and INR 8.12 LPA, respectively. 

The application fee for CUET-PG, in Oil & Gas Management (Petroleum Marketing & Business Development) course is INR 1,350. Pay the application fee before the last date of application. Apply as soon as the UPES School of Business application window opens. After applying, prepare well for the entrance exams. The accepted entrance exams are MAT,  CUET,  CAT,  NMAT,  CMAT,  UPESMET,  CUET-PG,  CUET,  UGAT,  UPESMET UG, and others. 

Various recruiters from various sectors, such as Sales, Marketing, Banking and IT visited the UPES School of Business, Dehradun for placements every year. Some of the top recruiters of UPES School of Business placements 2023 are shown below: