IIM Calcutta launches Executive Programme on Strategic Marketing and AI Integration

This 18-week online course is aimed at mid to senior-level professionals seeking to integrate AI-driven strategies into their marketing operations and stay ahead in a fast-evolving digital business landscape.

The Indian Institute of Management Calcutta (IIM Calcutta) has launched a new executive education programme titled “Strategic Marketing for Leaders: Leveraging AI for Growth,” in collaboration with Emeritus. This 18-week online course is aimed at mid to senior-level professionals seeking to integrate AI-driven strategies into their marketing operations and stay ahead in a fast-evolving digital business landscape.

Demand for AI Skills in Marketing Reaches All-Time High

The launch of the programme responds to growing industry needs. According to the PwC Global CEO Survey 2024, 70% of Indian CEOs expect Generative AI to significantly impact value creation and delivery, especially in marketing and customer experience. EY’s report “The AIdea of India: 2025” also states that 71% of Indian retailers intend to adopt Generative AI in the next 12 months.

Top-Ranked IIM Calcutta to Deliver World-Class Curriculum

Ranked 5th in India by NIRF 2024 and accredited by AMBA, EQUIS, and AACSB, IIM Calcutta brings global recognition to the programme. The curriculum includes training in:

•  Predictive analytics
•  Generative AI applications in marketing
•  Omnichannel strategy
•  Customer journey mapping
•  Branding, pricing, performance marketing, and strategic planning

Participants will benefit from a mix of asynchronous video lectures and live online sessions led by Professor Saravana Jaikumar of IIM Calcutta. Realworld case studies featuring brands like Nike, Apple, and Southwest Airlines, as well as simulations and a final capstone project, will enhance learning.

One Day Networking Event at IIM Calcutta Campus

Participants will also have the option to attend a one-day networking and immersion event at the IIM Calcutta campus, offering opportunities to connect with faculty, peers, and industry leaders.

Who Can Apply: Eligibility and Target Audience

The programme is open to graduates and diploma holders with a minimum educational qualification of 10+2+3. It is best suited for Mid to seniorlevel professionals in marketing, digital marketing, consulting, and  business strategy

 Individuals transitioning into strategic leadership roles

 Professionals working in retail, FMCG, technology, ecommerce, and media who are responsible for customer engagement and growth

Avnish Singhal, Executive Vice President and Head India & APAC at Emeritus, said, “The programme addresses the growing requirement for marketing leaders who can combine strategic insight with AI technologies to drive business transformation and innovation.”

Enroll Now for Strategic Marketing for Leaders: Leveraging AI for Growth

This new executive education offering from IIM Calcutta equips professionals to drive innovation, enhance customer engagement, and lead with confidence in an AIenabled future. Visit the IIM Calcutta or Emeritus website for more information on enrollment, fees, and deadlines.

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