Bridging Craft, Creativity, and Culture: The Lessons of Industry Visits

A great design is not just a drawing, but a narrative, collaboration and a perspective of the future. Through our amazing and enriching tours of architecture firms, fashion houses, design studios and retail behemoths, we had a chance to see how creatively can flourish when mixed with tradition, sustainability, and innovation. Each of the settings provided a fresh view and altogether created a bright picture of how design creates the world we are living in.

SJK Architects: Building Bridges Between Past and Present

It was as though one walked into SJK Architects and time-travelled. It is based on their philosophy that relates the past and the present, showing that real architecture does not ignore history but glorifies it. The team also pointed out that design is not only about aesthetics, but also that the materials used should not be aimless.

You cannot steal material that merely looks good, but you have to be able to sustain it. What was particularly impressive, in addition to their attitude to design, was the collaboration of teamwork and the dependence on local production. It does not exist in a vacuum but grows in participation where all hands are used in making authentic and long-lasting structures.

Jade by MK: Fashion with the Heart of Indian Craft

An entry into the studio of the MK-based Jade was a trip of enchantment into grace with a tincture of tradition. The focus on Indian craftsmanship by the brand is not only design-oriented, but it is also about the development of centuries-old skills that the artisans bring to the table. The words of Monica made a deep impression: “Everything is possible through hard work. Each woman looks gorgeous in lovingly made clothes.”

The studio made us remember that fashion does not pass by; it is an art form that brings culture into the future. Partnership with Indian artisans demands respect, patience, understanding, and Jade by MK has all these qualities; they can produce a style that is as full of emotion as it is style.

Ritika Mirchandani: Innovation as a Habit, Not a Destination

During our visit to the IIMUN HQ, Ritika Mirchandani, renowned fashion designer and founder of her eponymous brand, reshaped our understanding of innovation. Her insight was straightforward yet meaningful: "You have to start because waiting for the perfect moment only holds back creativity." She pointed out that a change does not have to be disruptive - quite often, it is the smallest change in method, materials, and thought that enact the greatest change. Curiosity and a willingness to learn new things is what keeps design active and alive.

Curiosity and an openness to learn is what keeps design active and evolving toward the result. She was trying to show the young designers that to be creative is best pursued in small ways, in ordinary life, through which was an act of experimenting.

Sanjay Puri Architects: Designing with Responsibility

In the case of Sanjay Puri Architects, we reviewed the aspect of architecture as a social responsibility. Their activities in the community bring out their projects on sustainability as not a mere trend but a necessity. In their designs, they exemplified the way spaces can be useful, as well as establishing harmony with one's surroundings. It was a masterpiece of the way architecture may influence not only a skyline but also a community and lives. Bombay Lettering Company: Where Craft Meets Digital Design

When speaking to the founder of Bombay Lettering Company, Sanjana Chatlani, we started to dwell upon the overlap of digital creativity and human relations. Her suggestion was easy, but deep: Relationships are important; people do business with people. Striking the balance between innovation and contemporary digital tools and the art of traditional design is not an easy task, but her company does it with subtlety. We also got to know that design is not only on paper or the screen, but it exists in the confidence that you have established with your customers.

ZZ Architects: Fluidity as the Language of Design

We were reminded at ZZ Architects of how design is never the same, but it is fluid and in a constant state of evolving and adapting. Their philosophy hails authenticity, where designers are expected to be true to themselves even as they experiment with new frontiers.

Their office was full of energy, creativity, and a non-stop innovation drive. It was a learning experience seeing their projects and how functional design may yet be able to evoke emotion and awe.

Shoppers Stop: Creativity Beyond Fashion

A retail giant such as Shoppers Stop does not just live on products; it lives on experiences. Chairman B.S. Nagesh had a good saying (insight as well as) a wise saying:

No, there exists a razor line between junoon and pagalpan. Always think as a customer first, and then like an entrepreneur. These are the terms that transformed the retail outlook. These terms changed the way we look at retail. Creativity here does not mean the flashy shows of work; it means building relationships with the consumers, letting them feel heard, appreciated, and inspired.

Rhea Mehta Designs: Illuminating Spaces with Light

An experience with Rhea Mehta, a lighting designer, made it clear that even the smallest design feature, such as light, can change spaces. Light does not merely show, but it gives atmosphere, leads to movement, and uplifts architecture. Her work demonstrated to us that in some cases, the most intangible tools have the greatest weight in telling stories about design.

Branding with Krunal Rawat: Winning Clients with Trust

Krunal Rawat is an independent brand consultant who offers practical advice on branding and advertising. His focus? The human side of design.

It is not enough to possess a good portfolio to attract clients; one needs to know client psychology, pitch to their needs, and most importantly, build trust. Clear ideas, visual representation, and clear communication are what turn ideas into long-lasting partnerships.

Zouk: Carrying India in Every Bag

This was a hopeful experience of entrepreneurship based on resilience by learning about Disha Singh, the co-founder of Zouk. She was actually open about her experience with Shark Tank and also made us realize that entrepreneurship is not an easy task, but having belief in yourself is the key to success. The philosophy behind her brand, merging Indian art with daily wear, is a testament to the fact that practicality and cultural pride can be in the same fashionable relationship.

Safari Industries: The Product as the Hero

Nazuk Keshan, the Head of Design at Safari Industries, provided us with a quote that is worth remembering, Always ask why!

In Safari, the focus of product design is put in the forefront of operation, quality control, and attention to detail sets the seal on providing the best for their customers. The lesson was easy but effective: when the product has shine, trust and loyalty are default earnings for a brand. At the Lodha Group, they design homes with heart

The meeting with Deepak Chitnis of Lodha Group highlighted the need to be empathetic when it comes to designing real estate. The journey includes knowing your customers, risk-taking, and the value of the learning years. However, above all, design in real estate is an emotional way of connection. Home is not just a house; it is a place where tales are told, and the way Lodha has conceptualized it is a wonderful way to write a tale.

Closing Reflections: The Thread That Binds Them All

There is a single common denominator in many architectural, fashion, branding, and retail cases, creativity thrives when it works in harmony with authenticity, sustainability as well and empathy. The celebration of craft by Monica Shah, sustainable communities by Sanjay Puri, curiosity by Ritika Mirchandani, and a consumer-first vision by Shoppers Stop are lessons that are built on the previous one, creating a tapestry of wisdom. These were not mere scholarly activities, but living testaments to the fact that the future of design is in remembering the past, being innovative, and remaining human.

A Classroom Without Walls

In addition to what the industry players can teach us, what is even more important about these visits is their ability to bring classroom lessons into real life. To students, these practical tours are not just field trips but a chance to meet professionals face to face, see the real-world examples of how design is used, and learn the human values behind design, the motivating factor of creativity. The experiences, besides honing technical knowledge, can also instill flexibility, confidence, and vision, making the students more purposeful when they enter their fields.

Note: The views expressed in this article are of Parul University and do not reflect/represent those of Shiksha.