Jindal School of Liberal Arts & Humanities Launches New Majors

2 mins readUpdated on Mar 17, 2023 17:34 IST
This major will combine a training in business strategies and the arts and culture field. Creative industries are one of the fastest growing sectors in contemporary times. In this course you will learn how to assess trends in art and cultural production and appreciation. Marketing for arts and cultures involves an awareness of the global.
Table of contents
  • Digital Humanities
  • Marketing Arts and Culture
  • Comparative Religion Studies

Digital Humanities

Digital Humanities is a new field that brings together the arts, humanities and technology. This major will extend to the study of digital and computational technologies as applied to the field of arts and humanities. Technologies such as digital mapping, quantitative textual analysis, and spatial story-telling and social media analysis will equip students to understand and study the arts as well as humanities disciplines through digital tools. Through this course, you will learn how to identify and use digital humanities research and scholarship. This course will help you use digital tools and realize the many possibilities made possible through the application of technology.

Careers: Art and Cultural Heritage and appreciation; Museums; Media; Education; Marketing, Non-profit organisations, all forms of research.

Marketing Arts and Culture

This major will combine a training in business strategies and the arts and culture field. Creative industries are one of the fastest growing sectors in contemporary times. In this course you will learn how to assess trends in art and cultural production and appreciation. Marketing for arts and cultures involves an awareness of the global as well as local domain of art. This course will teach you new techniques (such as content creating and digital marketing). It will also allow you to explore less obvious areas such as international regulation for cultural protection, national and international programs that support promotion, protection and dissemination of artistic production and material culture.  This major will include courses in arts and cultural industries; social innovation; guidelines for national and international protection of the arts, applied technologies and design thinking; as well as arts and humanities courses in visual art, performance art and history/heritage studies.

Careers: Artistic product promotion and marketing, museum organization, curation, developing private and public investment in the arts, content creation and product innovation.

Comparative Religion Studies

Comparative Religion Studies introduces students to the academic study of religion, through a study of literary canons; primary texts; historical traditions of specific religions; and ethics. The questions that are addressed in this major invite the student to look examine the most important questions related to the existence of the individual in society, life in the community and the promotion and limitations placed on belief systems from within as well as outside the body of co-adherents. The major will train students to think critically about shared values and cultures, and how this understanding can be implemented politically. Students begin to understand the complicated role religion plays in history, the imagination, and the development of individual, national and international memory.

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Careers: Comparative religion is a pathway to all advanced studies in the liberal arts and humanities. It is adapted to further study in law, public policy and government service. The field opens the way to a career in social service, teaching, community development, museum or archival work, public relations, Foreign Service and counselling.

 

Note: The views expressed in this article are solely author’s own and do not reflect/represent those of Shiksha

About the author

 

Nishi Mishra, Programme Director, Jindal School of Liberal Arts and Humanities (JSLH),O.P. Jindal Global University is in charge of Admissions and Outreach for the JSLH School. 

 

 

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