Top 10 Trending Digital Marketing Careers in 2024
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Digital Marketing Manager:
- Responsible for planning and executing a brand's entire digital presence.
- Leads the marketing team and reports to the company's head or VP of digital marketing.
- Requires at least 5 years of experience and relevant certifications.
-
Social Media Marketing (SMM):
- Focuses on staying updated with the latest trends and technologies online.
- Involves understanding and managing the brand's social media presence.
- Ideal for those who love being online, are creative, and value brand building.
-
Email Marketing:
- Involves crafting emails that convert and creating effective funnels.
- Requires skills in audience segmentation, email templates, and funnel design.
- Ideal for those passionate about converting consumers and brand awareness.
Commonly asked questions
The average package offered during SNU placement record 2023 stood at INR 6.50 LPA. In addition, the highest package offered was INR 51 LPA. Check the average salary details from the table below:
Particulars | Placement Statistics (2023) |
|---|---|
Average package | INR 6.50 LPA |
Sister Nivedita University recorded 97% placements in the academic year 2022-2023. The key highlights of SNU Kolkata placements 2023 are tabulated below:
Particulars | Placement Statistics (2023) |
|---|---|
the highest package | INR 51 LPA |
Average package | INR 6.50 LPA |
Placement rate | 97% |
Total recruiters | 270+ |
Top recruiters | Amazon, Deloitte, EY, Infosys, Wipro |
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Content Marketing:
- Focuses on marketing high-quality content through various online channels.
- Responsibilities include managing a blog, creating drip campaigns, and video creation.
- Suited for individuals who are creative and enjoy creating new content.
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Search Engine Optimization (SEO):
- Involves strategies to increase website visitors and achieve high search engine rankings.
- SEO specialists optimize every piece of content for optimal performance.
- Ideal for those with technical, analytical, and strategic skills.
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Graphic Design:
- Demands captivating and dynamic visuals in line with brand voice.
- Essential for creative agencies, and even traditional brands value good design.
- Suited for individuals who believe they can enhance a brand's design.
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Search Engine Marketing (SEM):
- Specializes in paid advertisements on search engines and display networks.
- Requires strong analytical skills and understanding of bidding processes.
- Best started by learning Google Ads through courses like IIDE’s Online Google Ads Course.
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Data Analyst:
- Interprets data to improve business operations and influence decisions.
- Analytical skills are crucial, and Google Analytics is a key platform for learning.
- Suited for those who enjoy reporting, analyzing, and devising solutions.
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Media Buying:
- Involves buying advertising space and managing a brand's media budget.
- Requires an aptitude for numbers and understanding human behavior.
- Courses like IIDE’s Online Media Buying Course provide insights into media planning.
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Web Developer:
- Creates functional and appealing websites using coding languages or platforms like WordPress.
- Analyzes user requirements for a positive user experience.
- Requires familiarity with computer software, HTML coding, and graphic design.
About the Author:
Dipanjan Roy (Manager: Digital Marketing and Branding, SNU)
Note: The views expressed in this article are solely author’s own and do not reflect/ represent those of Shiksha

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Student Forum
Answered a month ago
Yes, Sister Nivedita University offers six-month certificate courses. The university offers certifictae in Zumba, Salsa, Arts Therapy, Studio Sound, etc. Aspirants must pass Class 10 from a recognised board to apply for certificate programmes.
N
Guide-Level 15
Answered a month ago
Being a private university, the fee for various courses at SNU Kolkata can be considered to be little expensive. The total fee for BTech course is INR 5.8 Lacs - 9.5 Lakh. For BSc, the fee is INR 2.4 Lacs - 8.2 Lakh. However, the university offers a number of scholarship opportunities for the stude
P
Contributor-Level 9
Answered a month ago
Sister Nivedita University accepts CUET scores for admission in courses, such as BA, BDes, BFA, BCom, etc. Aspirants without CUET score can also get admission. They can appear for SNUET conducted by the university for admission in UG and PG courses.
N
Guide-Level 15
Answered a month ago
Aspirants must pay INR 2,000 to apply for PhD course at Sister Nivedita University. Candidates can pay the fees via any of the online payment modes. Asirants must keep the fee receipt with them.
N
Guide-Level 15
Answered a month ago
As per the reviews on Shiksha (Anirban Dutta, B.Tech. (Hons.) in Computer Science and Engineering - Batch of 2029). It's a good college. A student taking admission in this college will surely achieve success. The highest package offered is 50 LPA, the lowest package is 2.5 LPA, and the average pack
P
Contributor-Level 9
Answered a month ago
NATA is one of the accepting exams for admission in BArch at Sister Nivedita University. However, it is not compulsory. Aspirants can also get admission in BArch based on their JEE Main paper-2 scores. Aspirants must also meet eligibility i.e. Class 12 with PCM with at least 50% aggregate for admiss
N
Guide-Level 15
Answered 4 months ago
Sister Nivedita University Kolkata is a private university. The university was recognised by the AICTE and UGC. Sister Nivedita University Kolkata ranked 113 in the engineering category and 105 in the management category in the Outlook Ranking 2025.
A
Contributor-Level 10
Answered 2 months ago
After comparing BSc course fees at both St. Joseph's College and Sister Nivedita University, it has been seen that pursuing BSc from St. Joseph's College is more affordable than at Sister Nivedita University. See below the fee comparison of both the institutes:
College/ University | Fee |
|---|---|
St. Joseph's College | INR 58.7k (3 years) |
Sister Nivedita University | INR 4 L (4 years) |
A
Contributor-Level 10






