Top 10 Trending Digital Marketing Careers in 2024
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Digital Marketing Manager:
- Responsible for planning and executing a brand's entire digital presence.
- Leads the marketing team and reports to the company's head or VP of digital marketing.
- Requires at least 5 years of experience and relevant certifications.
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Social Media Marketing (SMM):
- Focuses on staying updated with the latest trends and technologies online.
- Involves understanding and managing the brand's social media presence.
- Ideal for those who love being online, are creative, and value brand building.
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Email Marketing:
- Involves crafting emails that convert and creating effective funnels.
- Requires skills in audience segmentation, email templates, and funnel design.
- Ideal for those passionate about converting consumers and brand awareness.
In recent years, the university has seen an improvement in its placement record, with a placement percentage of 66.67% in 2023. The top recruiters at SNU in 2023 were Wipro, TCS, Tech Mahindra, Infosys, Cognizant, and IBM.For MBA placements at Sister Nivedita University, the highest package offered during SNU Kolkata placements 2021 was INR 32 LPA. The institution is working hard to improve its placement record and is attracting more top companies. Sister Nivedita University offers a range of programs and has a dedicated placement department to assist students in finding suitable employment opportunities.
Sister Nivedita University offers good placements annually for various courses like BTech, MCA, and MBA. 65% of students in the B.Tech. in Computer Science and Engineering course are placed, with the highest salary package offered being 23 LPA and the average salary package offered being 4 LPA. During the 2023 placements, 21 students were placed in B.Tech CSE and 8 students were placed in B.Tech CSBS. Sister Nivedita University is considered one of the best colleges for B.Tech CSE in Kolkata, with top placements in 2021. The department of CSE offers two UG courses, B.Tech in Computer Science and Business System (CSBS) collaboration with TCS and B.Tech in Computer Science.
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Content Marketing:
- Focuses on marketing high-quality content through various online channels.
- Responsibilities include managing a blog, creating drip campaigns, and video creation.
- Suited for individuals who are creative and enjoy creating new content.
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Search Engine Optimization (SEO):
- Involves strategies to increase website visitors and achieve high search engine rankings.
- SEO specialists optimize every piece of content for optimal performance.
- Ideal for those with technical, analytical, and strategic skills.
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Graphic Design:
- Demands captivating and dynamic visuals in line with brand voice.
- Essential for creative agencies, and even traditional brands value good design.
- Suited for individuals who believe they can enhance a brand's design.
Sister Nivedita University recorded 97% placements in the academic year 2022-2023. The key highlights of SNU Kolkata placements for the Class of 2023 are tabulated below:
Particulars | Placement Statistics (2023) |
|---|---|
the highest package | INR 51 LPA |
Average package | INR 6.50 LPA |
Placement rate | 97% |
Total recruiters | 270+ |
Top recruiters | Amazon, Deloitte, EY, Infosys, Wipro |
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Search Engine Marketing (SEM):
- Specializes in paid advertisements on search engines and display networks.
- Requires strong analytical skills and understanding of bidding processes.
- Best started by learning Google Ads through courses like IIDE’s Online Google Ads Course.
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Data Analyst:
- Interprets data to improve business operations and influence decisions.
- Analytical skills are crucial, and Google Analytics is a key platform for learning.
- Suited for those who enjoy reporting, analyzing, and devising solutions.
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Media Buying:
- Involves buying advertising space and managing a brand's media budget.
- Requires an aptitude for numbers and understanding human behavior.
- Courses like IIDE’s Online Media Buying Course provide insights into media planning.
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Web Developer:
- Creates functional and appealing websites using coding languages or platforms like WordPress.
- Analyzes user requirements for a positive user experience.
- Requires familiarity with computer software, HTML coding, and graphic design.
About the Author:
Dipanjan Roy (Manager: Digital Marketing and Branding, SNU)
Note: The views expressed in this article are solely author’s own and do not reflect/ represent those of Shiksha
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Student Forum
Anything you would want to ask experts?Answered a year ago
Yes, Sister Nivedita University does refund fees for cancelled admissions. The refund process includes a deduction of Rs 1,000 as a processing fee for cancellations after a certain period.
P
Contributor-Level 7
Answered a month ago
Sister Nivedita University, also known as SNU, is a private university and is located in Kolkata, West Bengal. It was established in 2017 and has been recognised by the UGC. The university has an experience of more than 39 years and is approved by the AICTE. Further, SNU is also a member of AIU.
A
Contributor-Level 8
Answered a month ago
Yes, Sister Nivedita University is a good university as it has more than 39 years of experience and is recognised by the UGC. The university is recognised by the UGC and is approved by the AICTE, PCI, BCI, and WBNC. In addition to this, Sister Nivedita University has a dedicated placement cell that
M
Contributor-Level 8
Answered a month ago
Sister Nivedita University, also known as SNU, is a renowned university in West Bengal that offers quality education to students in the fields of Humanities, Engineering, Social Sciences, Agricultural Sciences, etc. The popular programmes offered at Sister Nivedita University are BTech, BSc, and MB
S
Contributor-Level 8
Answered a month ago
Sister Nivedita University admission 2025 is entrance-based. Some of the popular entrance exams accepted by the university are JEE Main, CLAT, CAT, MAT, etc. To apply for admission to UG & PG courses at SNU, students must apply online on the official website of the institute. Further, candidates can
M
Contributor-Level 8
Answered a month ago
Sister Nivedita University admission 2025 is open for its various courses. Candidates seeking admission to UG and PG courses at SNU must apply online on the official website of the institute. Further, candidates can check the list of documents required for admission at SNU below:
- Class 10 and Class 1
A
Contributor-Level 8
Answered a month ago
N
Contributor-Level 8
Answered a month ago
Sister Nivedita University courses are offered to students at the UG, PG, and PhD levels. The university is mainly concerned with streams such as Science, Humanities, Engineering, Social Sciences, Agricultural Sciences, etc. SNU offers a BTech programme to students at the UG level for a duration o
V
Contributor-Level 8
The average package offered during Sister Nivedita University Placemnets 2023 stood at INR 6.50 LPA. The same is presented below:
Particulars
Placement Statistics (2023)
Average package
INR 6.50 LPA